Exam 11: Public Relations

PR professionals interact with an organization's _____________,or neighbors,to generate goodwill.

Some public relations firms bill clients according to the performance of a specific set of services for a specific and prearranged fee,a method known as

The modern era of public relations is characterized by advanced two-way communication.

There are many publics with whom PR professionals interact,including an organization's _____________with company newsletters,social events,and internal and external recognition of superior performance.

The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as

The first corporate public relations department was established in 1889 by

Greenwashing is the PR activity of countering criticism directed at clients by environmental groups.

As a result of the public's distrust of public relations,Congress passed the _____________ in 1946,requiring that those who deal with federal employees on behalf of private clients disclose those relationships.

Around 1913,public relations pioneer _____________ issued his Declaration of Principles,which moved the profession's focus from primarily dispensing publicity to providing information.

Which group calls for an industry to adopt a position of full and total disclosure of information?

For all intents and purposes,advertising and public relations are the same endeavor.

The research tool _____________ employs small groups of a targeted public that are interviewed in detail to provide a public relations operation and its clients with feedback.

President Woodrow Wilson appointed _____________ to head the Committee on Public Information to build public support for U.S.participation in World War I.

What are the five ways that providers of VNRs help local stations disguise a story's real origins? What are the four ways a viewer can identify a news story that is actually a VNR?

Some public relations firms bill clients by adding a surcharge as high as 17.65% for such things as printing,research,and photographs,which are known as

The public relations activity that involves enhancement of communication between investor-owned companies and their shareholders,the financial community (for example,banks,annuity groups,and investment firms),and the public is known as

Five factors have worked to shape the operation of public relations throughout its four stages.What are they,and what was the impact of each on the industry?

There are many publics with whom PR professionals interact,including an organization's _____________;they own the organization (if it is a corporation),and their goodwill is necessary for the business to operate.

Many PR firms bill clients a fixed fee arrangement,a standard surcharge of 17.65% for handling such things as printing,research,and photographs.

The public relations activity known as _____________ typically uses a large-scale public relations campaign designed to move or shape opinion on a specific issue.