Exam 4: Newspapers

In 1849,six large New York papers,including the Sun,Herald,and Tribune,decided to pool efforts and share expenses in collecting news from foreign ships docking at the city's harbor.In doing so they established the first

Advertisign rates for online newspapers are determined by how many times the online ad is seen,or its

Tablet,smartphone,and e-reader owners who use their devices to read the news spend more time reading than they would on conventional computers.

Overall,levels of newspaper circulation have _____________ for many years,and the amount of time people spend reading the print newspaper has _____________.

The practice of newspapers making some or all of their online content available only to paying subscribers is known as a

What is a wire service? A syndicate?

What are some ways that critics believe concentration is damaging the newspaper as an important medium? Describe each and explain how it might damage the paper's traditional democratic function.

Benjamin Franklin demonstrated that financial independence,based on advertising sales and other nonofficial economic support,could lead to editorial independence for his newspaper,the

How many chains received more than half of all newspaper industry revenue?

The first successful (lasting more than a few days)colonial newspaper was John Campbell's 1704 Boston News-Letter.One reason it succeeded where others had failed was that

Newspaper horoscopes,chess and bridge columns,editorial cartoons,and comics are all material provided by

The oldest national daily newspaper is the Wall Street Journal.

In 1883,Hungarian immigrant Joseph Pulitzer bought the troubled New York World.His readership was "the common man," and he succeeded in reaching readers with light,sensationalistic news coverage,extensive use of illustrations,and circulation-building stunts and promotions.This brand of journalism became known as

According to former Google CEO Eric Schmidt,newspapers have a __________ problem,rather than a demand problem.

With the turn of the nineteenth century,urbanization,growing industries,the movement of workers to the cities,and increasing literacy combined to create an audience for a new kind of paper,one in which the price per copy was very low but on which publishers could make a profit by selling advertising.These papers were known as

When newspaper circulation figures include readers who did not originally buy the papers they read,they are said to include _____________ readership.

The first newspaper printed in the colonies lasted only one day.Its publisher,Benjamin Harris,called it

The success of smaller,more local newspapers can be credited to

Yellow journalism is thought to have acquired its name from a popular cartoon character of the time.

The first penny paper was the _____________,first published by Benjamin Day in 1833.