Chat with AIExam 12: Advertising
___________ refers to the melding of brands and experiences.
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VerifiedB
Detail four criticisms of contemporary advertising.Then either defend or refute each in detail.
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Answered by Examlex AI CopilotCriticism 1: Advertising perpetuates harmful stereotypes and reinforces societal prejudices.
Defense/Refutation: While it is true that some advertising campaigns have been guilty of perpetuating harmful stereotypes, it is not fair to generalize this to all advertising. Many brands are making conscious efforts to promote diversity and inclusivity in their advertising, and there are regulations in place to prevent the spread of discriminatory content. Additionally, advertising has the power to challenge stereotypes and change societal attitudes. When done responsibly, advertising can actually be a force for positive social change.
Criticism 2: Advertising creates unrealistic beauty standards and promotes body dissatisfaction.
Defense/Refutation: It is true that some advertising can contribute to unrealistic beauty standards, but it is important to recognize that attitudes towards body image are complex and influenced by many factors beyond just advertising. Furthermore, many brands are now embracing diversity in their advertising, featuring a wider range of body types and appearances. Additionally, there are efforts within the industry to promote body positivity and self-acceptance. Ultimately, individuals have agency in how they interpret and internalize advertising messages, and there are many positive and empowering campaigns that promote healthy body image.
Criticism 3: Advertising manipulates consumers and encourages materialism.
Defense/Refutation: While advertising does aim to influence consumer behavior, it is not accurate to say that it manipulates consumers. Consumers have the ability to critically evaluate advertising messages and make informed choices. Furthermore, advertising can provide valuable information about products and services, helping consumers make informed purchasing decisions. In terms of materialism, it is important to recognize that material possessions can bring joy and fulfillment to individuals, and advertising merely reflects and responds to consumer desires rather than creating them.
Criticism 4: Advertising contributes to environmental degradation and overconsumption.
Defense/Refutation: It is true that some advertising can promote products and behaviors that are harmful to the environment, but it is important to recognize that this is not a universal truth. There are many brands that are committed to sustainability and ethical consumption, and their advertising reflects these values. Additionally, advertising can play a role in educating consumers about sustainable and eco-friendly products and practices. It is not advertising itself that is the issue, but rather the specific content and messaging of certain campaigns. Ultimately, advertising can be a powerful tool for promoting environmental consciousness and responsible consumption.
New media technologies are forcing advertising professionals to reconsider all aspects of how they do business,including the industry's economics,creativity,and
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Users are much more likely to welcome advertising on their smartphones.
(31) The listening public was outraged when radio station WEAF began airing commercials in 1922.
(38) ____________ refers to sophisticated,interactive Web advertising,usually employing sound and video.
(37) CPM refers to cost per million,one standard for determining an ad's effectiveness.
(43) In the fifteenth century,European tradespeople promoted themselves with attractive,artful business cards called
(43) What are specific ways in which the Internet has altered advertising?
(30) What is the relationship between parity products and the idea of unique selling propositions?
(33) The first regularly broadcast radio series sponsored by a single company,_____________,premiered in 1923,bearing the name of its battery-making sponsor.
(43) What was F.Wayland Ayer's innovation in the advertising agency?
(27) The _____________ department makes the decisions about where and when to place ads and then buys the appropriate time or space.
(35) _________ refers to advertising sold next to or in search results produced by users' key word searches.
(34) In the span between the Civil War and the First World War,several factors combined to move the advertising industry to establish professional standards and regulate itself,including abuses by patent medicine advertisers;the examination of most of the country's important institutions,led by the muckrakers;and in 1914
(23) When most brands in a given product category are essentially the same,they are called _____________ products.
(27) Among the criticisms of advertising is its _____________,the fact that ads are everywhere-in schools,on sidewalks,even in the sky.
(25) Advertising in the United States was a small business until the mid-1800s,when industrialization and _____________ combined to alter the social and cultural landscape,bringing about advertising's expansion.
(32) The effectiveness of an ad's placement is often judged by its cost per thousand (CPM),or the cost of reaching 1,000 audience members.For example,an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of
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