Exam 8: Television, Cable, and Mobile Video
Exam 1: Mass Communication, Culture, and Media Literacy75 Questions
Exam 2: Convergence and the Reshaping of Mass Communication50 Questions
Exam 3: Books65 Questions
Exam 4: Newspapers69 Questions
Exam 5: Magazines70 Questions
Exam 6: Film70 Questions
Exam 7: Radio, Recording, and Popular Music67 Questions
Exam 8: Television, Cable, and Mobile Video69 Questions
Exam 9: Video Games64 Questions
Exam 10: The Internet and Social Media66 Questions
Exam 11: Public Relations64 Questions
Exam 12: Advertising63 Questions
Exam 13: Theories and Effects of Mass Communication70 Questions
Exam 14: Media Freedom, Regulation, and Ethics63 Questions
Exam 15: Global Media62 Questions
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"Red Channels: The Report of Communist Influence in Radio and Television"
Free
(Multiple Choice)
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(44)
Correct Answer:
C
Companies that own several cable franchises are called
Free
(Multiple Choice)
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Correct Answer:
B
Among younger audiences,traditional television viewing has declined.
(True/False)
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Cable subscribers can talk back to the system operator through
(Multiple Choice)
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Local affiliates used to receive compensation for airing network programs in their markets,but that has changed due to the loss of network audience and
(Multiple Choice)
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_____________ is a system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building.
(Multiple Choice)
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Recording a television show on a home VCR or DVR for later viewing is called
(Multiple Choice)
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_______________ are those who did not have cable television at any point.
(Multiple Choice)
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The primary technology used to collect today's television ratings is the audimeter.
(True/False)
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A syndicated program that runs five nights a week at the same time is said to be
(Multiple Choice)
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Fast-forwarding through commercials on a recorded television show is called
(Multiple Choice)
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Multiplexing,which "squeezes" signals to permit multiple signals to be carried over one
Channel,is made possible by
(Multiple Choice)
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A result of new technology and changes in audience viewing habits,_________________ is
Part of content providers' ongoing efforts to make digital on-demand programming available to all mobile devices.
(Multiple Choice)
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What is the difference between mechanical and electronic scanning?
(Short Answer)
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The capacity of the wires or signals that bring video content into people's homes is called
(Multiple Choice)
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A television program's share is more important than its rating in the consideration of its success in its time slot.
(True/False)
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If telephone service can be delivered by the same cable that brings television into the home,so can the Internet.
(True/False)
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