Question 1

A recent trend in the book business is ______________,the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.

Accepted Answer

A)  "Hollywoodization" 
B)  synergy 
C)  hypercommercialism 
D)  tie-in novels 
A)  "Hollywoodization" 
B)  synergy 
C)  hypercommercialism 
D)  tie-in novels A

Question 2

What is the distinction between a dime novel and a paperback novel?

Accepted Answer

A dime novel and a paperback novel are two different types of publications that have been popular at different times in history, and they have distinct characteristics that set them apart.

A dime novel refers to a form of cheap popular literature that was prevalent in the United States during the late 19th and early 20th centuries. The term "dime novel" comes from the original cost of these books, which was typically ten cents. Dime novels were small booklets that featured sensationalized stories, often focusing on adventure, romance, or crime. They were printed on cheap paper with low production values and were designed to be affordable and accessible to the masses. The stories in dime novels were usually serialized, with new installments being published regularly. They were particularly popular among young, working-class readers and were often criticized for their lowbrow content and perceived negative influence on morality.

On the other hand, a paperback novel refers to a book with a soft cover, made with paper or cardboard, and is bound with glue rather than stitches or staples. Paperbacks can encompass a wide range of literary genres, including both highbrow and lowbrow literature. They became popular in the mid-20th century and were designed to be more durable and portable than dime novels. Paperback novels are typically printed on better-quality paper than dime novels and have covers with more elaborate artwork. They are sold at a higher price point than dime novels were, but they are still more affordable than hardcover books. Paperbacks are often reprints of books that were initially published in hardcover, making the content more accessible to a broader audience.

In summary, the distinction between a dime novel and a paperback novel lies in their historical context, physical quality, and cultural perception. Dime novels were inexpensive, low-quality publications with sensational content, popular in the 19th and early 20th centuries, while paperback novels are modern, higher-quality books with a wide range of content, designed to be affordable and portable.

Question 3

Possessing the ability to read but being unwilling to do so characterizes

Accepted Answer

A)  literacy. 
B)  aliteracy. 
C)  illiteracy. 
D)  media literacy. 
A)  literacy. 
B)  aliteracy. 
C)  illiteracy. 
D)  media literacy. B

Question 4

We turn to books for certainty and truth about the world in which we live and the ones about which we want to know specifically because books are

Accepted Answer

A)  agents of social and cultural change. 
B)  important cultural repositories. 
C)  sources of personal development. 
D)  sources of entertainment and escape. 
A)  agents of social and cultural change. 
B)  important cultural repositories. 
C)  sources of personal development. 
D)  sources of entertainment and escape.

Question 5

When books are digitally stored and instantly printed,bound,and shipped when ordered,this is called

Accepted Answer

A)  e-publishing. 
B)  d-read. 
C)  e-books. 
D)  print on demand (PO
D) . 
A)  e-publishing. 
B)  d-read. 
C)  e-books. 
D)  print on demand (PO
D) .

Question 6

Why did the American novel flower in the 1800s?

Accepted Answer

The flowering of the American novel in t

Question 7

The sale of a book,its contents,and its characters to filmmakers,paperback publishers,book clubs,and merchandise manufacturers is called the sale of its _____________ rights.

Accepted Answer

A)  editorial 
B)  managerial 
C)  outsource 
D)  subsidiary 
A)  editorial 
B)  managerial 
C)  outsource 
D)  subsidiary

Question 8

What are the implications of censorship for democracy?

Accepted Answer

Censorship has significant implications

Question 9

Fahrenheit 451 was written by

Accepted Answer

A)  Robert Grisham. 
B)  Ann Rice. 
C)  Ray Bradbury. 
D)  Harriet Beecher Stowe. 
A)  Robert Grisham. 
B)  Ann Rice. 
C)  Ray Bradbury. 
D)  Harriet Beecher Stowe.

Question 10

List six cultural functions of books.Describe each and discuss why books,as opposed to other mass media,may be better or worse equipped to fulfill these functions.

Accepted Answer

1. Preservation of knowledge and history

Question 11

One of the reasons books are seen as powerful cultural agents is because they are agents of social change.

Accepted Answer

A) True 
 B)False

Question 12

The book industry was slow to develop after the Revolutionary War because books were still expensive and literacy remained a luxury.But in a movement that began before the Civil War,_____________ came to most states by 1900,swelling the number of readers.

Accepted Answer

A)  the railroads 
B)  compulsory education 
C)  reduced taxes on the purchase of books 
D)  the automobile 
A)  the railroads 
B)  compulsory education 
C)  reduced taxes on the purchase of books 
D)  the automobile

Question 13

The first printing press came to the colonies in 1638 and was operated by

Accepted Answer

A)  Benjamin Franklin. 
B)  the Cambridge Press. 
C)  Poor Richard's Press. 
D)  Thomas Paine. 
A)  Benjamin Franklin. 
B)  the Cambridge Press. 
C)  Poor Richard's Press. 
D)  Thomas Paine.

Question 14

The number of American adults who do not read book at all is

Accepted Answer

A)  50 percent. 
B)  5 percent. 
C)  75 percent. 
D)  25 percent. 
A)  50 percent. 
B)  5 percent. 
C)  75 percent. 
D)  25 percent.

Question 15

U.S.publisher Robert de Graff copied the success of similar books in England when he founded _____________ in 1939.This company produced inexpensive paperback reissues of books that had already become successful in hardback.

Accepted Answer

A)  de Graff Brothers 
B)  Harper Brothers 
C)  Penguin Books 
D)  Pocket Books 
A)  de Graff Brothers 
B)  Harper Brothers 
C)  Penguin Books 
D)  Pocket Books

Question 16

Much of book buying has gravitated toward the Internet.

Accepted Answer

A) True 
 B)False

Question 17

Many publishers,even authors,are happy to distribute their books in any and all formats,print and electronic.This is called

Accepted Answer

A)  multistage publishing. 
B)  cross-publishing. 
C)  the three-screen strategy. 
D)  platform agnostic publishing. 
A)  multistage publishing. 
B)  cross-publishing. 
C)  the three-screen strategy. 
D)  platform agnostic publishing.

Question 18

In the 1800s,_____________ was developed,making printing possible from photographic plates rather than metal casts.

Accepted Answer

A)  the daguerreotype 
B)  offset lithography 
C)  the linotype machine 
D)  the hot print machine 
A)  the daguerreotype 
B)  offset lithography 
C)  the linotype machine 
D)  the hot print machine

Question 19

Which type of book includes not only fiction and most nonfiction but also cookbooks,biographies,art books,coff ee-table books,and how-to books.

Accepted Answer

A)  el-hi 
B)  trade books 
C)  professional books 
D)  higher education 
A)  el-hi 
B)  trade books 
C)  professional books 
D)  higher education

Question 20

What are the arguments for and against Google's plan to digitize the full contents of millions of books?

Accepted Answer

Arguments for Google's plan to digitize

A recent trend in the book business is ______________,the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.

What is the distinction between a dime novel and a paperback novel?

Possessing the ability to read but being unwilling to do so characterizes

We turn to books for certainty and truth about the world in which we live and the ones about which we want to know specifically because books are

When books are digitally stored and instantly printed,bound,and shipped when ordered,this is called

Why did the American novel flower in the 1800s?

The sale of a book,its contents,and its characters to filmmakers,paperback publishers,book clubs,and merchandise manufacturers is called the sale of its _____________ rights.

What are the implications of censorship for democracy?

Fahrenheit 451 was written by

List six cultural functions of books.Describe each and discuss why books,as opposed to other mass media,may be better or worse equipped to fulfill these functions.

One of the reasons books are seen as powerful cultural agents is because they are agents of social change.

The book industry was slow to develop after the Revolutionary War because books were still expensive and literacy remained a luxury.But in a movement that began before the Civil War,_____________ came to most states by 1900,swelling the number of readers.

The first printing press came to the colonies in 1638 and was operated by

The number of American adults who do not read book at all is

U.S.publisher Robert de Graff copied the success of similar books in England when he founded _____________ in 1939.This company produced inexpensive paperback reissues of books that had already become successful in hardback.

Much of book buying has gravitated toward the Internet.

Many publishers,even authors,are happy to distribute their books in any and all formats,print and electronic.This is called

In the 1800s,_____________ was developed,making printing possible from photographic plates rather than metal casts.

Which type of book includes not only fiction and most nonfiction but also cookbooks,biographies,art books,coff ee-table books,and how-to books.

What are the arguments for and against Google's plan to digitize the full contents of millions of books?

Mass Communication, Culture, and Media Literacy

Convergence and the Reshaping of Mass Communication

Newspapers

Magazines

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and Social Media

Public Relations

Advertising

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Filters

Exam 3: Books

A recent trend in the book business is ______________,the idea that potential synergies between books and other media have spurred big media companies to invest in publishing companies.

What is the distinction between a dime novel and a paperback novel?

Possessing the ability to read but being unwilling to do so characterizes

We turn to books for certainty and truth about the world in which we live and the ones about which we want to know specifically because books are

When books are digitally stored and instantly printed,bound,and shipped when ordered,this is called

Why did the American novel flower in the 1800s?

The sale of a book,its contents,and its characters to filmmakers,paperback publishers,book clubs,and merchandise manufacturers is called the sale of its _____________ rights.

What are the implications of censorship for democracy?

Fahrenheit 451 was written by

List six cultural functions of books.Describe each and discuss why books,as opposed to other mass media,may be better or worse equipped to fulfill these functions.

One of the reasons books are seen as powerful cultural agents is because they are agents of social change.

The book industry was slow to develop after the Revolutionary War because books were still expensive and literacy remained a luxury.But in a movement that began before the Civil War,_____________ came to most states by 1900,swelling the number of readers.

The first printing press came to the colonies in 1638 and was operated by

The number of American adults who do not read book at all is

U.S.publisher Robert de Graff copied the success of similar books in England when he founded _____________ in 1939.This company produced inexpensive paperback reissues of books that had already become successful in hardback.

Much of book buying has gravitated toward the Internet.

Many publishers,even authors,are happy to distribute their books in any and all formats,print and electronic.This is called

In the 1800s,_____________ was developed,making printing possible from photographic plates rather than metal casts.

Which type of book includes not only fiction and most nonfiction but also cookbooks,biographies,art books,coff ee-table books,and how-to books.

What are the arguments for and against Google's plan to digitize the full contents of millions of books?

Mass Communication, Culture, and Media Literacy

Convergence and the Reshaping of Mass Communication

Newspapers

Magazines

Film

Radio, Recording, and Popular Music

Television, Cable, and Mobile Video

Video Games

The Internet and Social Media

Public Relations

Advertising

Theories and Effects of Mass Communication

Media Freedom, Regulation, and Ethics

Global Media

Filters