Exam 14: Building Reports That Will Actually Be Useful

Each research report is slightly different,but how many slides should you be looking to develop as part of your report?

When you are ready to deliver your report,there are four steps to a successful review.Which of the following is not one of those successful steps?

If you have an opportunity to present your report to the executive audience,what is a good rule of thumb for length of presentation and number of slides

Organizations like Dell and Gatorade have pioneered the development of a command center.They are excellent ways to listen to online conversations and deliver great value to your business.Because of that,the creation of a physical command center is mandatory for your organization to scale analytics and digital marketing programs.

Many people struggle with how many conclusions to draw from the research.It is a delicate balance between providing the right level of actionability and being robust enough for the report to be taken seriously.How many conclusions should your report typically include?

After your hypothesis statements and drawing your initial conclusions,the next most important thing is identifying the who,what,where,when and why of your report.

For every report,there are three different types of individuals who use the information that you've presented.Those three audiences are executive,management and analyst.

When you are constructing reports,it is important to build your reports from back to front.Meaning,you should start with the conclusions that you have drawn from the research and then build the supporting content around those conclusions.