Question 1

In Germany,a McDonald's meal includes beer.This is an example of product extension.

Accepted Answer

A) True 
 B)False  False

Question 2

________ is the most highly visible component of the marketing mix.

Accepted Answer

A) Promotion 
B) Place 
C) Profit 
D) Product 
E) Price 
A) Promotion 
B) Place 
C) Profit 
D) Product 
E) Price A

Question 3

An organizational market consisting of intermediaries that buy and resell finished goods is known as the industrial market.

Accepted Answer

A) True 
 B)False  False

Question 4

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

Accepted Answer

A) Demographics 
B) Geographics 
C) Marital status and age 
D) Psychographics 
E) Product uses 
A) Demographics 
B) Geographics 
C) Marital status and age 
D) Psychographics 
E) Product uses

Question 5

The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

Accepted Answer

A) True 
 B)False

Question 6

What is a target market?

Accepted Answer

A target market is a group of

Question 7

Life products (Shoppers Drug Mart),and President's Choice (Loblaws)are all examples of ________ brands.

Accepted Answer

A) national 
B) licensed 
C) generic 
D) private 
E) value-added 
A) national 
B) licensed 
C) generic 
D) private 
E) value-added

Question 8

Milk,newspapers,bread,and batteries are examples of ________ goods.

Accepted Answer

A) specialty 
B) shopping 
C) convenience 
D) coincidental 
E) impulse 
A) specialty 
B) shopping 
C) convenience 
D) coincidental 
E) impulse

Question 9

Brilliant Solutions applies LED technology to create specialized lighting systems for cellphone towers,drilling rigs,airport runways,and other specialized uses.It sells to businesses that are willing to pay for superior products that are durable,so their lighting systems remain safe,endure harsh conditions,and last for years.All of Brilliant Solutions' products are packaged in boxes prominently displaying the Brilliant Solutions brand.Why would this brand be valuable to the company?

Accepted Answer

A) It signals the high quality of the product and helps customers remember it. 
B) It helps customers classify the products correctly. 
C) It is a product feature that contributes to the value package. 
D) It allows Brilliant Solutions to present the products as capital items. 
E) It enables Brilliant Solutions to extend its product lines. 
A) It signals the high quality of the product and helps customers remember it. 
B) It helps customers classify the products correctly. 
C) It is a product feature that contributes to the value package. 
D) It allows Brilliant Solutions to present the products as capital items. 
E) It enables Brilliant Solutions to extend its product lines.

Question 10

________ must support the firm's operating costs,administrative costs,research costs,and marketing costs such as advertising and sales salaries.

Accepted Answer

A) Product differentiation 
B) Price 
C) Product 
D) Place 
E) Promotion 
A) Product differentiation 
B) Price 
C) Product 
D) Place 
E) Promotion

Question 11

The part of the marketing mix concerned with getting products from producers to consumers is called

Accepted Answer

A) place. 
B) logistics. 
C) product. 
D) channels of distribution. 
E) shipping. 
A) place. 
B) logistics. 
C) product. 
D) channels of distribution. 
E) shipping.

Question 12

Which of the following is a detailed strategy for focusing marketing efforts on consumers' needs and wants?

Accepted Answer

A) Customer plan 
B) Promotion plan 
C) Marketing plan 
D) Sales plan 
E) Advertising plan 
A) Customer plan 
B) Promotion plan 
C) Marketing plan 
D) Sales plan 
E) Advertising plan

Question 13

How does a product mix differ from a product line?

Accepted Answer

A product mix is the group of products t

Question 14

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $200 million annually from fees it receives.This is an example of a ________ brand.

Accepted Answer

A) national 
B) licensed 
C) generic 
D) private 
E) value-added 
A) national 
B) licensed 
C) generic 
D) private 
E) value-added

Question 15

The information that Statistics Canada provides on the Canadian economy is an example of

Accepted Answer

A) secondary data. 
B) statistical variance analysis. 
C) primary data. 
D) a demographic variable. 
E) product research. 
A) secondary data. 
B) statistical variance analysis. 
C) primary data. 
D) a demographic variable. 
E) product research.

Question 16

Which of the following is correct regarding the product mix and product line concepts?

Accepted Answer

A) A product line is broader than a product mix. 
B) The product mix refers to the group of products a company has available for sale. 
C) The product line concept applies to physical products,while the product mix concept applies only to services. 
D) A product line focuses on convenience goods,while a product mix focuses on shopping goods. 
E) A product line is almost always more expensive than a product mix. 
A) A product line is broader than a product mix. 
B) The product mix refers to the group of products a company has available for sale. 
C) The product line concept applies to physical products,while the product mix concept applies only to services. 
D) A product line focuses on convenience goods,while a product mix focuses on shopping goods. 
E) A product line is almost always more expensive than a product mix.

Question 17

What is a value package?

Accepted Answer

The bundle of attributes which

Question 18

Multicultural marketing is part of market segmentation by

Accepted Answer

A) psychographics. 
B) demographics. 
C) geography. 
D) product use. 
E) attitudes. 
A) psychographics. 
B) demographics. 
C) geography. 
D) product use. 
E) attitudes.

Question 19

Which of the following is a group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways?

Accepted Answer

A) Product mix 
B) Product cousins 
C) Demographic products 
D) Segmented products 
E) Product line 
A) Product mix 
B) Product cousins 
C) Demographic products 
D) Segmented products 
E) Product line

Question 20

Which of the following is a group of people who have similar wants and needs and can be expected to show interest in the same products?

Accepted Answer

A) Purchaser pocket 
B) Target segment 
C) Buyer segment 
D) Shopper cluster 
E) Target market 
A) Purchaser pocket 
B) Target segment 
C) Buyer segment 
D) Shopper cluster 
E) Target market

In Germany,a McDonald's meal includes beer.This is an example of product extension.

________ is the most highly visible component of the marketing mix.

An organizational market consisting of intermediaries that buy and resell finished goods is known as the industrial market.

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

What is a target market?

Life products (Shoppers Drug Mart),and President's Choice (Loblaws)are all examples of ________ brands.

Milk,newspapers,bread,and batteries are examples of ________ goods.

________ must support the firm's operating costs,administrative costs,research costs,and marketing costs such as advertising and sales salaries.

The part of the marketing mix concerned with getting products from producers to consumers is called

Which of the following is a detailed strategy for focusing marketing efforts on consumers' needs and wants?

How does a product mix differ from a product line?

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $200 million annually from fees it receives.This is an example of a ________ brand.

The information that Statistics Canada provides on the Canadian economy is an example of

Which of the following is correct regarding the product mix and product line concepts?

What is a value package?

Multicultural marketing is part of market segmentation by

Which of the following is a group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways?

Which of the following is a group of people who have similar wants and needs and can be expected to show interest in the same products?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Pricing,promoting,and Distributing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 12: Understanding Marketing Principles and Developing Products

In Germany,a McDonald's meal includes beer.This is an example of product extension.

________ is the most highly visible component of the marketing mix.

An organizational market consisting of intermediaries that buy and resell finished goods is known as the industrial market.

________ are particularly important to marketers because marketers can,through marketing efforts,sway consumers' likes and dislikes.

The process of fixing,adapting,and communicating the nature of a product to appeal to the selected target market is called product placement.

What is a target market?

Life products (Shoppers Drug Mart),and President's Choice (Loblaws)are all examples of ________ brands.

Milk,newspapers,bread,and batteries are examples of ________ goods.

________ must support the firm's operating costs,administrative costs,research costs,and marketing costs such as advertising and sales salaries.

The part of the marketing mix concerned with getting products from producers to consumers is called

Which of the following is a detailed strategy for focusing marketing efforts on consumers' needs and wants?

How does a product mix differ from a product line?

Harley-Davidson's famous logo is emblazoned on products such as boots,eyewear,gloves,purses,lighters,and watches,and the motorcycle maker receives more than $200 million annually from fees it receives.This is an example of a ________ brand.

The information that Statistics Canada provides on the Canadian economy is an example of

Which of the following is correct regarding the product mix and product line concepts?

What is a value package?

Multicultural marketing is part of market segmentation by

Which of the following is a group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways?

Which of the following is a group of people who have similar wants and needs and can be expected to show interest in the same products?

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Pricing,promoting,and Distributing Products

Money and Banking

Financial Decisions and Risk Management

Filters