Exam 12: Understanding Marketing Principles and Developing Products

As you are driving down the road in your brand-new Chevrolet,you notice that a new Ford has stopped beside the road and has its hazard lights blinking.You smile but decide to stop anyway to help.You are in the ________ stage of the consumer buying process.

The 4 P's of marketing include all the following except

How does organizational buying behaviour differ from consumer buying behaviour?

The influence category which includes "lifestyle" is ________,while the category that includes an individual's "motivations" is ________.

Which of the following terms describes the kind of products marketed by insurance companies,airlines,investment counsellors,health clinics,and public accountants?

List the three major classes of consumer goods.

Why is product placement important?

A national brand name is produced and distributed by the manufacturer of the product.

A product typically earns its highest profit levels early in the maturity stage of the product life cycle.

What is the added value a name provides to a product beyond its basic functional benefits called?

Solar-powered cars are in the ________ stage of their product life cycles.

Marketing analytics is the study of what customers need and want and how best to meet those needs and wants.

Campbell's Soup has discovered that millennials are buying less soup than the population as a whole.This is an illustration of the importance of demographic variables in marketing.

A model of the consumer buying process shows that the search for information is the first stage of the buying process model.

What is brand equity?

The primary way to distinguish consumer goods from industrial goods is by considering the "place" element of the marketing mix.

What is the study of what customers need and want and how best to meet those needs and wants called?

What is the difference between consumer goods and industrial goods?

B2B markets account for more than twice the sales of the B2C market.

A target market is a group of people who have similar wants and needs and can be expected to show interest in the same products.