Question 1

Buildings,manufacturing equipment,computers,and desks are examples of ________ purchased by companies that make other goods.

Accepted Answer

A) impulse items 
B) capital items 
C) current expenses 
D) fixed expenses 
E) expense items 
A) impulse items 
B) capital items 
C) current expenses 
D) fixed expenses 
E) expense items

Question 2

What is the ratio for value?

Accepted Answer

Value = be

Question 3

You have just purchased a new Chevrolet.While driving,you notice that a new Ford has stopped beside the road and has its hazard lights blinking.You smile but decide to stop to help out.You are in the evaluation of alternatives stage of the consumer buying process.

Accepted Answer

A) True 
 B)False

Question 4

Macmoo Real Estate is beginning to use data-driven processes to determine the value that it gets from different marketing activities.Macmoo's website lists available properties and allows customers to request information.Macmoo tends to advertise in local newspapers and specialized real estate periodicals.The marketing director believes that Macmoo's traditional spring advertising campaign,which runs during the month of March,is an effective use of advertising resources.When pressed for evidence,the marketing director points out that revenues in March have consistently been higher than revenues in February. During 2018,Macmoo completed fewer real estate transactions than it did during any similar time period during the last five years.Still,the marketing director claims that its marketing efforts led to very positive financial results for Macmoo.Which of the following,if true,would resolve this seeming discrepancy?

Accepted Answer

A) In 2018,Macmoo spent more on advertising than it did in 2017. 
B) In 2018,Macmoo diverted marketing efforts to support several corporate social responsibility initiatives. 
C) Sales projections completed in 2015 predicted even lower sales volume in 2016. 
D) In 2018,marketing efforts focused on sales of very expensive properties. 
E) In 2018,Macmoo's principal competitors cut back on their marketing expenditures. 
A) In 2018,Macmoo spent more on advertising than it did in 2017. 
B) In 2018,Macmoo diverted marketing efforts to support several corporate social responsibility initiatives. 
C) Sales projections completed in 2015 predicted even lower sales volume in 2016. 
D) In 2018,marketing efforts focused on sales of very expensive properties. 
E) In 2018,Macmoo's principal competitors cut back on their marketing expenditures.

Question 5

Which of the following would most likely be considered a shopping good?

Accepted Answer

A) A package of chewing gum 
B) A Bic pen 
C) A ream of typing paper 
D) A birthday gift for your mother 
E) A loaf of bread 
A) A package of chewing gum 
B) A Bic pen 
C) A ream of typing paper 
D) A birthday gift for your mother 
E) A loaf of bread

Question 6

What is an organizational market consisting of firms that buy goods that are either converted into products or used during production called?

Accepted Answer

A) Reseller market 
B) Institutional market 
C) Corporate market 
D) Industrial market 
E) Intermediary market 
A) Reseller market 
B) Institutional market 
C) Corporate market 
D) Industrial market 
E) Intermediary market

Question 7

The five major environmental factors in the marketing environment are

Accepted Answer

A) political-legal,socio-cultural,technological,infrastructure,and competitive. 
B) political-legal,economic,intellectual,socio-cultural,and competitive. 
C) political-legal,socio-cultural,technological,economic,and competitive. 
D) infrastructure,socio-cultural,technological,climatic,and competitive. 
E) political-legal,intellectual,technological,economic,and competitive. 
A) political-legal,socio-cultural,technological,infrastructure,and competitive. 
B) political-legal,economic,intellectual,socio-cultural,and competitive. 
C) political-legal,socio-cultural,technological,economic,and competitive. 
D) infrastructure,socio-cultural,technological,climatic,and competitive. 
E) political-legal,intellectual,technological,economic,and competitive.

Question 8

List the four stages in the product life cycle.

Accepted Answer

Introducti

Question 9

What is meant by secondary data?

Accepted Answer

Secondary data are r

Question 10

ComicalYou is a new social media service in which participants create avatars to represent themselves,describe their lives,and interact with one another.All the postings are graphical,presenting the messages in the form of comic panels and strips.The service's software easily converts ideas into whimsical images.The site's creators,Ginny and RJ,believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal.They,along with a team of six employees,have completed the software,tested it on two dozen of their closest friends,and are eager to open up their site to users.What will make the product testing and test marketing stage challenging for an online product such as ComicalYou?

Accepted Answer

A) Putting a software service on a Web site is very expensive. 
B) Consumers are reluctant to try out new forms of social media. 
C) Research and development is expensive,and many new products fail. 
D) If word about the service spreads quickly,it will be difficult to confine the testing to a limited market. 
E) If users in the test market are dissatisfied,it will be difficult to change the product after it is online. 
A) Putting a software service on a Web site is very expensive. 
B) Consumers are reluctant to try out new forms of social media. 
C) Research and development is expensive,and many new products fail. 
D) If word about the service spreads quickly,it will be difficult to confine the testing to a limited market. 
E) If users in the test market are dissatisfied,it will be difficult to change the product after it is online.

Question 11

Boilers Inc.sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs.The company is involved in

Accepted Answer

A) charitable marketing. 
B) industrial marketing. 
C) consumer marketing. 
D) quality assurance marketing. 
E) institutional marketing. 
A) charitable marketing. 
B) industrial marketing. 
C) consumer marketing. 
D) quality assurance marketing. 
E) institutional marketing.

Question 12

Before buying a new smartphone,you might read about different brands,or ask a sales clerk for a recommendation,or rely on your own experience.All of these actions illustrate that you are in the information seeking stage of the consumer buying process.

Accepted Answer

A) True 
 B)False

Question 13

The term "product" in the marketing mix includes physical goods but not services.

Accepted Answer

A) True 
 B)False

Question 14

An organizational function and a set of processes for creating,communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is which of the following?

Accepted Answer

A) Retailing 
B) Managing 
C) Customer service 
D) Marketing 
E) Consulting 
A) Retailing 
B) Managing 
C) Customer service 
D) Marketing 
E) Consulting

Question 15

Martin is the director of marketing at Panther Shoes.He has begun to look at product differentiation strategies for Panther Shoes.Why is this concept important to Martin?

Accepted Answer

It is important because product differen

Question 16

Single parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Accepted Answer

A) public relations 
B) legal 
C) produce 
D) economic 
E) socio-cultural 
A) public relations 
B) legal 
C) produce 
D) economic 
E) socio-cultural

Question 17

Rob has decided to buy a new computer based on the relatively low costs,the features he can get,the warranty that comes with the computer,and the overall usefulness it will provide.He has made his decision based on

Accepted Answer

A) rational motives. 
B) irrational motives. 
C) subjective motives. 
D) analytical motives. 
E) emotional motives. 
A) rational motives. 
B) irrational motives. 
C) subjective motives. 
D) analytical motives. 
E) emotional motives.

Question 18

It takes ________ new product ideas to generate just 1 new product that reaches the market,and then only ________ out of 10 new products on the market succeeds.

Accepted Answer

A) 100;1 
B) 200;3 
C) 50;1 
D) 30;4 
E) 20;6 
A) 100;1 
B) 200;3 
C) 50;1 
D) 30;4 
E) 20;6

Question 19

The ________ is a good,service,or idea that is marketed to fill consumer needs and wants.

Accepted Answer

A) product 
B) place 
C) profit 
D) promotion 
E) price 
A) product 
B) place 
C) profit 
D) promotion 
E) price

Question 20

The part of a product's packaging that identifies the product's name,its contents and sometimes its benefits is the

Accepted Answer

A) label. 
B) logo. 
C) brand. 
D) trade name. 
E) packaging. 
A) label. 
B) logo. 
C) brand. 
D) trade name. 
E) packaging.

Buildings,manufacturing equipment,computers,and desks are examples of ________ purchased by companies that make other goods.

What is the ratio for value?

You have just purchased a new Chevrolet.While driving,you notice that a new Ford has stopped beside the road and has its hazard lights blinking.You smile but decide to stop to help out.You are in the evaluation of alternatives stage of the consumer buying process.

Which of the following would most likely be considered a shopping good?

What is an organizational market consisting of firms that buy goods that are either converted into products or used during production called?

The five major environmental factors in the marketing environment are

List the four stages in the product life cycle.

What is meant by secondary data?

Boilers Inc.sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs.The company is involved in

Before buying a new smartphone,you might read about different brands,or ask a sales clerk for a recommendation,or rely on your own experience.All of these actions illustrate that you are in the information seeking stage of the consumer buying process.

The term "product" in the marketing mix includes physical goods but not services.

An organizational function and a set of processes for creating,communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is which of the following?

Martin is the director of marketing at Panther Shoes.He has begun to look at product differentiation strategies for Panther Shoes.Why is this concept important to Martin?

Single parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Rob has decided to buy a new computer based on the relatively low costs,the features he can get,the warranty that comes with the computer,and the overall usefulness it will provide.He has made his decision based on

It takes new product ideas to generate just 1 new product that reaches the market,and then only out of 10 new products on the market succeeds.

The ________ is a good,service,or idea that is marketed to fill consumer needs and wants.

The part of a product's packaging that identifies the product's name,its contents and sometimes its benefits is the

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Pricing,promoting,and Distributing Products

Money and Banking

Financial Decisions and Risk Management

Filters

Exam 12: Understanding Marketing Principles and Developing Products

Buildings,manufacturing equipment,computers,and desks are examples of ________ purchased by companies that make other goods.

What is the ratio for value?

You have just purchased a new Chevrolet.While driving,you notice that a new Ford has stopped beside the road and has its hazard lights blinking.You smile but decide to stop to help out.You are in the evaluation of alternatives stage of the consumer buying process.

Which of the following would most likely be considered a shopping good?

What is an organizational market consisting of firms that buy goods that are either converted into products or used during production called?

The five major environmental factors in the marketing environment are

List the four stages in the product life cycle.

What is meant by secondary data?

Boilers Inc.sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs.The company is involved in

Before buying a new smartphone,you might read about different brands,or ask a sales clerk for a recommendation,or rely on your own experience.All of these actions illustrate that you are in the information seeking stage of the consumer buying process.

The term "product" in the marketing mix includes physical goods but not services.

An organizational function and a set of processes for creating,communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is which of the following?

Martin is the director of marketing at Panther Shoes.He has begun to look at product differentiation strategies for Panther Shoes.Why is this concept important to Martin?

Single parent families,food preferences,and the number of women entering the workforce are all external environmental factors marketing managers must consider when analyzing the ________ environment.

Rob has decided to buy a new computer based on the relatively low costs,the features he can get,the warranty that comes with the computer,and the overall usefulness it will provide.He has made his decision based on

It takes ________ new product ideas to generate just 1 new product that reaches the market,and then only ________ out of 10 new products on the market succeeds.

The ________ is a good,service,or idea that is marketed to fill consumer needs and wants.

The part of a product's packaging that identifies the product's name,its contents and sometimes its benefits is the

Understanding the Canadian Business System

The Environment of Business

Conducting Business Ethically and Responsibly

Entrepreneurship,small Business,and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Organizing the Business Enterprise

Managing Human Resources and Labour Relations

Motivating,satisfying,and Leading Employees

Operations Management,productivity,and Quality

Understanding Accounting

Pricing,promoting,and Distributing Products

Money and Banking

Financial Decisions and Risk Management

Filters

It takes new product ideas to generate just 1 new product that reaches the market,and then only out of 10 new products on the market succeeds.