Exam 8: Carefully Select Which Sales Presentation Method to Use

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The ________ sales presentation method is most appropriate when information needs to be gathered from the prospect, as is often the case in selling industrial products.

(Multiple Choice)
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The number one asset of a strong negotiator is his or her preparation.

(True/False)
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What are three advantages of using the canned sales presentation method?

(Essay)
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The parallel dimensions of selling enable salespeople to:

(Multiple Choice)
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The formula presentation is often referred to as the ________ presentation.

(Multiple Choice)
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According to the text, the ________ method of sales presentation is semi-structured.

(Multiple Choice)
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Not all styles of sales presentation require that the salesperson be prepared to negotiate.

(True/False)
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Which of the following is the fourth step in the sales process?

(Multiple Choice)
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All of the following should be included in a proposal document EXCEPT:

(Multiple Choice)
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A salesperson's chosen presentation method and approach technique should be based on which of the following?

(Multiple Choice)
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Comment on the following statement: "No matter what the situation, the need-satisfaction presentation is always the most effective."

(Essay)
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During the sales presentation, the salesperson should not mention the company's relative position in terms of competition as it may sound too aggressive.

(True/False)
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What is the most likely reason that some salespeople dislike the need-satisfaction sales presentation approach?

(Multiple Choice)
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Every purchase is made with decision-making criteria in mind. There are usually four levels of desire within the decision-making criteria.

(True/False)
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Which of the following is a major difference between the need-satisfaction method and the formula sales method?

(Multiple Choice)
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One of the disadvantages of the memorized sales presentation is the fact it:

(Multiple Choice)
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Which type of sales presentation method is best when a salesperson has sold products to a prospect in the past?

(Multiple Choice)
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Robert, a sales representative for JBR International, is giving a group sales presentation. Which of the following would be LEAST effective for Robert to do at the beginning of the presentation?

(Multiple Choice)
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When delivering a group presentation, the salesperson will find it necessary to be less structured when dealing with larger groups than when dealing with smaller groups.

(True/False)
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Typically the first step of the problem-solution sales presentation is to:

(Multiple Choice)
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