Exam 17: Leadership, organization, and Corporate Social Responsibility
Exam 1: Introduction to Global Marketing89 Questions
Exam 2: The Global Economic Environment78 Questions
Exam 3: The Global Trade Environment89 Questions
Exam 4: Social and Cultural Environments87 Questions
Exam 5: The Political,legal,and Regulatory Environments91 Questions
Exam 6: Global Information Systems and Market Research97 Questions
Exam 7: Segmentation,targeting,and Positioning101 Questions
Exam 8: Importing,exporting,and Sourcing112 Questions
Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances115 Questions
Exam 10: Brand and Product Decisions in Global Marketing106 Questions
Exam 11: Pricing Decisions105 Questions
Exam 12: Global Marketing Channels and Physical Distribution110 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations97 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication113 Questions
Exam 15: Global Marketing and the Digital Revolution96 Questions
Exam 16: Strategic Elements of Competitive Advantage102 Questions
Exam 17: Leadership, organization, and Corporate Social Responsibility102 Questions
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The Subaru nameplate is synonymous with the company's Symmetrical All-Wheel Drive and Partial Zero Emissions Vehicle (PZEV)engineering.
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(True/False)
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Correct Answer:
True
There is general agreement that the matrix design is the single best organization structure for global marketing.
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(True/False)
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Correct Answer:
False
Concepts such as "assembler value chains" and "downstream value chains" are associated with:
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(Multiple Choice)
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Correct Answer:
A
A study by the Economic Policy Institute found that,in 2016,CEOs were paid 100 times more than the average worker.
(True/False)
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Walmart has been the target of criticism by activists,urging management to pay higher wages to hourly employees.
(True/False)
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No single correct organizational structure exists for global marketing.
(True/False)
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At Whirlpool,North American operations are organized in a matrix structure.What is the key to successful matrix management?
(Essay)
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Boeing has reorganized its commercial transport design and manufacturing engineers from functional lines into a matrix organization.This new design is expected to have all of the following benefits except:
(Multiple Choice)
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A company with headquarters in the United States and operational units in the Netherlands,France,Italy,and Spain would be well advised to consider establishing a(n):
(Multiple Choice)
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The organization design in which an employee reports to both a country manager and a functional manager is a(n):
(Multiple Choice)
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Hershey rolled out a new line of condensed-milk candies,named Yo-man,specifically targeting the premium candy segment in:
(Multiple Choice)
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During his years as chief executive of GE,Jack Welch discovered that many employees resisted his ideas about the need to globalize the company.
(True/False)
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All of the following statements regarding Starbucks are true except:
(Multiple Choice)
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Organizations vary in terms of the size and potential of targeted global markets and local management competence in different country markets.Considering different factors and facts related to the constellation of pressures,which of the following statements is not accurate?
(Multiple Choice)
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Management experts often use terms like ________ to describe an organization in which autonomous business units operate with their own agendas and a minimum of horizontal interdependence.
(Multiple Choice)
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In addition to "selling" their vision,top management at both Whirlpool and GE face the formidable task of building:
(Multiple Choice)
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In developing countries,globalization's opponents accuse companies of placing intellectual property rights ahead of human rights.
(True/False)
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What is stakeholder analysis? Give an example of the beneficial outcome of social responsibility to all stakeholders.
(Essay)
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A stakeholder is any group or individual that is affected by,or takes an interest in,the policies and practices adopted by an organization.
(True/False)
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