Exam 16: Strategic Elements of Competitive Advantage
Exam 1: Introduction to Global Marketing89 Questions
Exam 2: The Global Economic Environment78 Questions
Exam 3: The Global Trade Environment89 Questions
Exam 4: Social and Cultural Environments87 Questions
Exam 5: The Political,legal,and Regulatory Environments91 Questions
Exam 6: Global Information Systems and Market Research97 Questions
Exam 7: Segmentation,targeting,and Positioning101 Questions
Exam 8: Importing,exporting,and Sourcing112 Questions
Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances115 Questions
Exam 10: Brand and Product Decisions in Global Marketing106 Questions
Exam 11: Pricing Decisions105 Questions
Exam 12: Global Marketing Channels and Physical Distribution110 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations97 Questions
Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication113 Questions
Exam 15: Global Marketing and the Digital Revolution96 Questions
Exam 16: Strategic Elements of Competitive Advantage102 Questions
Exam 17: Leadership, organization, and Corporate Social Responsibility102 Questions
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Taiwan's Acer prospered by following founder Stan Shih's strategy of approaching the world computer market from the periphery.By the time Acer was ready to target the United States in earnest,it was already the number one PC brand in key countries in Latin America,Southeast Asia,and the Middle East.This is an example of which component of competitive innovation?
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(Multiple Choice)
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Correct Answer:
C
Building layers of advantage is one of the elements of Hamel and Prahalad's framework for:
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Correct Answer:
C
In the shipbuilding industry,Polish and Chinese shipyards offer simple,standard vessel types at low prices that reflect low production costs.This represents generic strategy related to:
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(Multiple Choice)
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Correct Answer:
C
Michael Porter's five forces model and Rugman and D'Cruz's flagship model are both based on the concept of corporate individualism.
(True/False)
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Intel's focus on designing complex,expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage,this is an example of:
(Multiple Choice)
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The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
(True/False)
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According to Michael Porter's research on the competitive advantage of nations,Switzerland's large synthetic dye industry and the success of the Swiss pharmaceuticals can be explained in terms of:
(Multiple Choice)
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There have been considerable changes that have taken effect since Porter presented his theories.One such impact is due to the tremendous technological advancement.In light of these changes,examine what potential impact technology has on some of his theories.
(Essay)
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Which of the following is not an element of Rugman and D'Cruz's flagship model?
(Multiple Choice)
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Mitsubishi Heavy Industries Ltd.and other Japanese companies manufacture airplanes under license to U.S.firms,and also work as subcontractors for aircraft parts and systems.This type of effort is known as:
(Multiple Choice)
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Intel's "loose bricks" approach was its broad focus on complex microprocessors for PCs.
(True/False)
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In the case of Volkswagen,dealers are its key consumers while individual car buyers are the key consumers of the dealers.
(True/False)
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The leading country among the "World's Most Competitive Countries" is:
(Multiple Choice)
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According to the model developed by Rugman and D'Cruz,the flagship firm is at the center of a collection of three partners.
(True/False)
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According to Porter,the nature of the interaction between potential industry entrants,buyers,substitute products,suppliers,and rival firms determines:
(Multiple Choice)
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The Komatsu\Caterpillar saga illustrates the fact that global competitive battles can be shaped by factors other than the pursuit of generic strategies.Explain this statement giving examples and impact on competitive strategies.
(Essay)
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Maytag has been called "the Rolls-Royce of washers and dryers." Maytag markets Neptune,a high-tech machine,at a substantially higher than regular washer price.This is an example of:
(Multiple Choice)
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Chance events play a role in shaping the competitive environment.Chance events are occurrences which include all of the following except:
(Multiple Choice)
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Describe some of the factors that create intense rivalry among business competitors.
(Essay)
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India's Tata Group participates in a variety of industries.Which one of the following statements is incorrect?
(Multiple Choice)
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