Chat with AIExam 6: Global Information Systems and Market Research
Global competition intensifies the need for effective MIS and business intelligence that are accessible throughout the company.How can IT provide valuable tools in fulfilling this need as well as conducting global marketing research?
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VerifiedThere are different IT programs that can provide valuable tools for marketing.EDI (Electronic data interchange)links with vendors to enable retailers to improve inventory management and restock popular products in a timely,cost-effective manner.Also,effective consumer response (ECR)is another program which allows management to work more closely with vendors on stock replenishment.ECR systems utilize electronic point of sale (EPOS)data gathered by checkout scanners that help retailers identify product sales patterns as well as record consumer preferences separated by geographical areas.All these tools are also helpful in improving the ability of businesses to target consumers and increase loyalty.Customer relationship management (CRM)is another method by which a relationship is developed with the customer.It helps in determining which customers are most valuable and to react in a timely manner with customized product and service offerings that closely match customer needs.It also makes employees more productive and enhances corporate profitability.It also benefits customers by providing value-added products and services.Data warehouses store a company's CRM system as well as other IT systems.These data warehouses can provide multiple uses such as helping retailers with multiple store locations fine-tune their product assortments.In addition to the Internet,an intranet can be a valuable tool,which can connect individuals within a company on a private basis.
One of the key features of an EDI (Electronic Data Interchange)system is:
(34) VerifiedB
For consumer products,qualitative research is especially well suited to:
(36) VerifiedE
Which of the following correctly reflects marketing expert David Arnold's recommendations for companies engaged in global market research?
(42) What are "interdependence techniques" in the analysis of data? What type of measurement is possible with this technique,and what are different methods that are used in marketing research?
(38) Market research should focus on finding out how a potential customer can be changed into an actual customer.
(33) Mattel Toys thought that Barbie would be as popular in Japan as it is in the United States.This assumption was due to the self-reference criterion (SRC).
(36) For research,the unit of analysis can be a single country or region;however,for all market-entry decisions,________ data are not required.
(42) The first step in formulating and conducting research is to:
(33) Emerging markets present a number of challenges to anyone conducting market research,which includes all of the following except:
(30) In India,only 10% of men who shave use Gillette razors.Worldwide,50% of male shavers use Gillette products.To achieve greater penetration in India,Gillette rolled out a no-frills brand that costs 15 rupee -about 34 cents.The Gillette Guard® has a lighter handle that is cheaper to produce.It also lacks the lubrication strip found in Gillette's more expensive razors,and replacement blades cost only 5 rupees (11 cents).This use of data is described as:
(33) An ________ is a company's private data network,accessible only by authorized persons inside the organization.
(37) By combining household information with weekly purchase behavior data,Tesco is able to tailor promotions to specific customer segments.
(23) When Mattel first introduced Barbie in Japan,managers assumed that Japanese girls would find the doll's design just as appealing as American girls did.This may be due to:
(36) Which of the following is true about etic and emic approaches to country analysis?
(28) It is difficult to obtain a representative sample in Brazil since the technological infrastructure for gathering market data is minimal.
(32) When a trained person is recording items selected in a grocery cart or basket,the research method is known as:
(29) If a market researcher would like to know how much the typical Nigerian consumer spends on soft drinks,the information can be obtained from GNP or GDP.
(29) How can observational studies and focus groups be used in marketing research? What are the different methods by which these studies are conducted?
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