Exam 14: Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?

Which of the following is not a useful guideline for U.S.-based direct marketers wishing to reach global customers?

In countries with high levels of economic development,low incomes limit the range of promotional tools available.In such countries,free samples and demonstrations are more likely to be used than coupons or on-pack premiums.

________ is a form of paid television programming in which a particular product is demonstrated,explained,and offered for sale to viewers who call a toll-free number shown on the screen.

A company in which an ethnocentric orientation prevails is likely to utilize primarily ________ in its sales force.

In absolute dollar terms,the United States ranks second in terms of OOH spending.

Celeste Atkinson is a lifestyle and entertainment manager for Audi,and her job is to create buzz by ensuring that vehicles such as the Audi A8L and the S8 sports sedan figure in paparazzi photos.This is referred to as:

Which of the following is not characteristic of mass marketing?

Industry observers expect the popularity of home shopping to decrease during the next few years as interactive television technology is introduced into more households.

Following the economic crisis in Asia,many companies in that region have turned to direct mail in order to save costs.

Traditional support media include:

During the 2004 Super Bowl broadcast,PepsiCo launched a joint promotion with Apple's iTunes Music Store.Anyone purchasing a bottle of Pepsi had a one-in-three chance of being a winner.However,many people discovered that by tilting the bottles,they could tell whether the bottle was a winner.

Thomas Burke,an executive at Saatchi & Saatchi,is quoted as saying ________ are "the most powerful form of advertising ever created."

By the end of 2012,Groupon had more than 40 million users in 48 countries.More than half of Groupon's Web site visitors live in the United States.

Giving examples,show how sampling can be an effective sales promotion technique.

Which of the following environmental characteristics affects use of direct marketing in Europe?

The term magalog can be used to describe which communication medium?

Social couponing is one of the hottest online sales promotion trends.It offers its followers deal-of-the-day coupons that are sponsored by local businesses.

In Hong Kong and Singapore,efficient postal services,highly educated populations,wide use of credit cards,and high per capita income are attracting the attention of catalog marketers.

France is leading in the rankings showing expenditures for outdoor advertising as percentage of total ad spending.