Exam 9: Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

The South Korean government has recently abandoned the "chaebol" industry structure in favor of the "keiretsu" structure.

Which of the following does not fit into the sequence of experiences Anheuser-Busch had in Japan?

Japan's Fuji Photo Film Company invested hundreds of millions of dollars in the United States after the U.S.government ruled that Fuji was guilty of dumping.

McDonald's headquarters has learned the wisdom of leveraging local market knowledge by granting franchisees considerable leeway to tailor restaurant interior designs and menu offerings to suit country-specific preferences and tastes.However,franchising is a market-entry strategy that is typically executed with more localization than is licensing.

A licensed asset may be a brand name,company name,patent,trade secret,or product formulation.

Franchising is a variation of licensing strategy in which there is a contract between the parent company franchiser and a franchisee that allows the franchisee to operate a business developed by the franchiser in return for all rights for operations.

In 2016,one of the largest merger and acquisition deals was the proposed acquisition of American agricultural giant Monsanto by Germany-based Bayer for $66 billion.This type of transfer is known as:

The failure of partnership between Great Britain's General Electric Company was blamed in part due to the fact that it was run by engineers.

By pursuing a joint venture entry strategy,a company can limit its financial risk as well as its exposure to political uncertainty.

Licensing,joint ventures,minority or majority equity stake,and ownership are points along a continuum of alternative strategies for global market entry and expansion.

The terminology used to describe the new forms of cooperation strategies varies widely and the phrases used include all of the following except:

Organizations as diverse as Disney,Caterpillar,and the National Basketball Association make extensive use of licensing in overseas markets.

"Corporate amnesia" in global partnership is a term which refers to:

One of the biggest joint ventures between an American company and a Russian company linked Cummins with the KamAZ truck company in Tatarstan.

Critics warn that employees of a company that become reliant on an outside supplier for critical components will:

Caterpillar merchandise is gaining popularity as consumers make a fashion statement by donning boots,jeans,and handbags.All of the following statements related to their merchandise are correct except:

Giving an example,show what are the possible reasons to assume that joint ventures in the transition economies of Central and Eastern Europe could evolve at a more accelerated pace than past ventures?

Overall,a licensing strategy must be designed to ensure ongoing competitive advantage for the licensee.

The advantages of contract manufacturing include all of the following except:

The strategy to use joint ventures has several advantages which do not include: