Question 1

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?

Accepted Answer

A) They were guided by the "think global,act local" principle. 
B) They fell victim to the self-reference criterion. 
C) They exhibited a geocentric management orientation. 
D) They miscalculated the rate of diffusion of innovations in Europe. 
E) They had an unbiased perception of existing culture in Europe. 
A) They were guided by the "think global,act local" principle. 
B) They fell victim to the self-reference criterion. 
C) They exhibited a geocentric management orientation. 
D) They miscalculated the rate of diffusion of innovations in Europe. 
E) They had an unbiased perception of existing culture in Europe. B

Question 2

In Korea,it is taboo to write a person's name in blue ink,since traditionally,red was used to record the names of the deceased.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following shows the correct order from the highest to the lowest environmental sensitivity level?

Accepted Answer

A) food → computers → integrated circuits 
B) integrated circuits → food → computers 
C) integrated circuits → computers → food 
D) computers → food → integrated circuits 
E) none of the above 
A) food → computers → integrated circuits 
B) integrated circuits → food → computers 
C) integrated circuits → computers → food 
D) computers → food → integrated circuits 
E) none of the above A

Question 4

In China,Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following shows the correct order of the product adoption process?

Accepted Answer

A) evaluation → trial → awareness → interest → adoption 
B) trial → interest → evaluation → awareness → adoption 
C) interest → awareness → adoption → trial → evaluation 
D) awareness → interest → evaluation → trial → adoption 
E) adoption → evaluation → trial → interest → awareness 
A) evaluation → trial → awareness → interest → adoption 
B) trial → interest → evaluation → awareness → adoption 
C) interest → awareness → adoption → trial → evaluation 
D) awareness → interest → evaluation → trial → adoption 
E) adoption → evaluation → trial → interest → awareness

Question 6

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Accepted Answer

A) True 
 B)False

Question 7

Aesthetic elements that are attractive,appealing,and in good taste are perceived as such universally.

Accepted Answer

A) True 
 B)False

Question 8

When members of the British royal family make diplomatic tours,________ is a frequent wardrobe choice.

Accepted Answer

A) red 
B) green 
C) blue 
D) orange 
E) brown 
A) red 
B) green 
C) blue 
D) orange 
E) brown

Question 9

Considering Hofstede's notion of culture as "the collective programming of the mind," then attitudes can be defined as:

Accepted Answer

A) a learned tendency to respond in a consistent way to a given object or entity. 
B) an organized pattern of knowledge that an individual holds to be true about the world. 
C) an enduring belief or feeling of a specific mode of conduct. 
D) a personally or socially preferable mode of conduct. 
E) the deepest level of a culture present in the majority of the members of a particular culture. 
A) a learned tendency to respond in a consistent way to a given object or entity. 
B) an organized pattern of knowledge that an individual holds to be true about the world. 
C) an enduring belief or feeling of a specific mode of conduct. 
D) a personally or socially preferable mode of conduct. 
E) the deepest level of a culture present in the majority of the members of a particular culture.

Question 10

That social and cultural environments influence marketing opportunities and dynamics around the globe is illustrated by all of the following facts except:

Accepted Answer

A) coffee culture continues to spread around the globe. 
B) coffee brew is becoming popular in countries such as India and China. 
C) coffee became the hot beverage of choice in India. 
D) conflict is brewing between government budget and consumer aspirations. 
E) consumers want to drink more coffee made from premium coffee beans. 
A) coffee culture continues to spread around the globe. 
B) coffee brew is becoming popular in countries such as India and China. 
C) coffee became the hot beverage of choice in India. 
D) conflict is brewing between government budget and consumer aspirations. 
E) consumers want to drink more coffee made from premium coffee beans.

Question 11

What are some of the characteristics and differences between high- and low-context cultures?

Accepted Answer

In a low-context culture,messages are ex

Question 12

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

Accepted Answer

An attitude is a learned tendency to res

Question 13

According to Roger's diffusion theory,most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

Accepted Answer

A) True 
 B)False

Question 14

London's Sunday Times reported that Mecca-Cola has become the drink which has come to be seen as "politically preferable" to Pepsi or Coke in many Muslim countries.Also,Danish products were boycotted in many Islamic countries in protest of an offensive cartoon that was printed in Danish newspapers.Considering these two examples,show how religion can have an impact on marketing.

Accepted Answer

Religion is one of the most important so

Question 15

A massive effort dubbed as "MOSE Project" is underway in Venice in order to:

Accepted Answer

A) promote passive tourism. 
B) reduce the number of billboards on historic sites. 
C) provide biblical information to tourists. 
D) prevent flooding. 
E) modernize accommodations. 
A) promote passive tourism. 
B) reduce the number of billboards on historic sites. 
C) provide biblical information to tourists. 
D) prevent flooding. 
E) modernize accommodations.

Question 16

Japanese strive to achieve cooperation,consensus,self-denial,and harmony.Because these all represent feelings about modes of conduct,they are beliefs.

Accepted Answer

A) True 
 B)False

Question 17

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

Accepted Answer

A) True 
 B)False

Question 18

Historically,the lagoon in Venice provided Venetians with a safe haven from Germanic and Hun invaders.

Accepted Answer

A) True 
 B)False

Question 19

The English language requirement by Matsushita is a potent symbol that this Japanese company is focusing on globalizing its operations.

Accepted Answer

A) True 
 B)False

Question 20

Which is not considered as a long-term value?

Accepted Answer

A) persistence 
B) sense of shame 
C) thrift 
D) ordering relationships 
E) search for truth 
A) persistence 
B) sense of shame 
C) thrift 
D) ordering relationships 
E) search for truth

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?

In Korea,it is taboo to write a person's name in blue ink,since traditionally,red was used to record the names of the deceased.

Which of the following shows the correct order from the highest to the lowest environmental sensitivity level?

In China,Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Which of the following shows the correct order of the product adoption process?

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Aesthetic elements that are attractive,appealing,and in good taste are perceived as such universally.

When members of the British royal family make diplomatic tours,________ is a frequent wardrobe choice.

Considering Hofstede's notion of culture as "the collective programming of the mind," then attitudes can be defined as:

That social and cultural environments influence marketing opportunities and dynamics around the globe is illustrated by all of the following facts except:

What are some of the characteristics and differences between high- and low-context cultures?

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

According to Roger's diffusion theory,most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

A massive effort dubbed as "MOSE Project" is underway in Venice in order to:

Japanese strive to achieve cooperation,consensus,self-denial,and harmony.Because these all represent feelings about modes of conduct,they are beliefs.

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

Historically,the lagoon in Venice provided Venetians with a safe haven from Germanic and Hun invaders.

The English language requirement by Matsushita is a potent symbol that this Japanese company is focusing on globalizing its operations.

Which is not considered as a long-term value?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

Which of the following best sums up the experience of Walt Disney Company executives when creating Disney's theme park in Paris?

In Korea,it is taboo to write a person's name in blue ink,since traditionally,red was used to record the names of the deceased.

Which of the following shows the correct order from the highest to the lowest environmental sensitivity level?

In China,Dell had to find a meaningful interpretation of "direct sales," the phrase that describes the company's powerful business model.

Which of the following shows the correct order of the product adoption process?

Westerners doing business in the Middle East must be careful not to reveal the soles of their shoes to hosts or pass documents with the left hand.

Aesthetic elements that are attractive,appealing,and in good taste are perceived as such universally.

When members of the British royal family make diplomatic tours,________ is a frequent wardrobe choice.

Considering Hofstede's notion of culture as "the collective programming of the mind," then attitudes can be defined as:

That social and cultural environments influence marketing opportunities and dynamics around the globe is illustrated by all of the following facts except:

What are some of the characteristics and differences between high- and low-context cultures?

Hofstede considers culture as "the collective programming of the mind," which makes it necessary to look at the attitudes,beliefs,and values.Giving an example of a country,explain how these attributes are so important.

According to Roger's diffusion theory,most customers will not purchase expensive products without the "hands-on" experience marketers call "trial."

A massive effort dubbed as "MOSE Project" is underway in Venice in order to:

Japanese strive to achieve cooperation,consensus,self-denial,and harmony.Because these all represent feelings about modes of conduct,they are beliefs.

According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.

Historically,the lagoon in Venice provided Venetians with a safe haven from Germanic and Hun invaders.

The English language requirement by Matsushita is a potent symbol that this Japanese company is focusing on globalizing its operations.

Which is not considered as a long-term value?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters