Question 1

Trains are more reliable than trucks for transportation of goods.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

Accepted Answer

A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above 
A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above A

Question 3

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Accepted Answer

Channel innovation can be an essential element of a successful marketing strategy as noted in the case of Dell computers,which began as a b-to-b marketer.The business model proved to be so successful that the company began marketing direct to the home PC market.This strategy may not work for other products,particularly where a complicated system or mechanism is involved.Before deciding which system to use,marketers must study each country individually.In general,if the market is large,it is more feasible to use a manufacturer's own sales force.Piggyback marketing is a good example of another channel innovation that has grown in popularity.In this type of marketing,one manufacturer obtains product distribution by utilizing another company's distribution.Both parties can benefit by increasing the total revenue generated by the channel members.Successful piggyback marketing requires that the combined product lines be complementary.They must appeal to the same customer and must not compete with each other.Several companies have taken advantage of the opportunity to piggyback with Avon,which has a network of direct sales representatives in over 100 countries.Several of Mattel's toy lines are being marketed in China by local Avon representatives.In Australia,New Zealand,Brazil,Canada,and France,Avon representatives offer Reader's Digest subscriptions along with Avon's health and beauty products.In emerging markets,Avon offers a second catalog featuring products from Timex,Duracell,Time-Life,and others.Thus,piggyback products already account for 15% of sales in some emerging markets.

Question 4

By definition,a retailer that caters to the general public would be upstream in an industry's supply chain.

Accepted Answer

A) True 
 B)False

Question 5

Sales representatives in which Japanese industry cultivate close long-term relations with customers by selling door-to-door?

Accepted Answer

A) consumer electronics 
B) pharmaceuticals 
C) automobiles 
D) soft drinks 
E) groceries 
A) consumer electronics 
B) pharmaceuticals 
C) automobiles 
D) soft drinks 
E) groceries

Question 6

Today,"conbinis" are ubiquitous in Japan,with tens of thousands of store locations.

Accepted Answer

A) True 
 B)False

Question 7

When devising a channel strategy,it is necessary to be realistic about the intermediary's motives.What is "cherry picking" and how does it affect careful selection of a channel strategy?

Accepted Answer

Selection of agents is very important in

Question 8

eBay was a pioneer in a form of online marketing known as:

Accepted Answer

A) b-to-c. 
B) b-to-b. 
C) p-to-p. 
D) d-to-d. 
E) c-to-b. 
A) b-to-c. 
B) b-to-b. 
C) p-to-p. 
D) d-to-d. 
E) c-to-b.

Question 9

Order processing,warehousing,and inventory management are all functions pertaining to:

Accepted Answer

A) a polycentric orientation. 
B) physical distribution and logistics. 
C) sales promotion. 
D) personal selling. 
E) chain acquisition. 
A) a polycentric orientation. 
B) physical distribution and logistics. 
C) sales promotion. 
D) personal selling. 
E) chain acquisition.

Question 10

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines. 
A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Treat local distributors as long-term partners. 
D) Maintain control over marketing strategy from day one. 
E) All of the above are appropriate guidelines.

Question 11

Which of the following statements is not correct?

Accepted Answer

A) Walmart pulled out of Germany and South Korea. 
B) Best Buy closed several stores in China. 
C) Home Depot pulled out of China. 
D) Mattel closed its flagship Barbie store in Shanghai. 
E) Tesco shut down Fresh & Easy stores in the United States. 
A) Walmart pulled out of Germany and South Korea. 
B) Best Buy closed several stores in China. 
C) Home Depot pulled out of China. 
D) Mattel closed its flagship Barbie store in Shanghai. 
E) Tesco shut down Fresh & Easy stores in the United States.

Question 12

A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.

Accepted Answer

A) True 
 B)False

Question 13

Physical distribution and logistics are concerned with all but one of the following:

Accepted Answer

A) order processing. 
B) warehousing. 
C) inventory management. 
D) transportation. 
E) designing in-store displays. 
A) order processing. 
B) warehousing. 
C) inventory management. 
D) transportation. 
E) designing in-store displays.

Question 14

In ________,the Tupperware brand is associated with hip young women rather than traditional homemakers:

Accepted Answer

A) Romania 
B) Indonesia 
C) China 
D) Russia 
E) France 
A) Romania 
B) Indonesia 
C) China 
D) Russia 
E) France

Question 15

The first step in the guidelines to help newcomers in choosing a channel intermediary is to let the distributors select the business.

Accepted Answer

A) True 
 B)False

Question 16

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Accepted Answer

There are four market entry expansion st

Question 17

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe.All of the following reasons are responsible for such a move except:

Accepted Answer

A) saturation of the home-country market. 
B) a recession in the home-country. 
C) strict regulation on store development. 
D) high operating costs. 
E) high population growth. 
A) saturation of the home-country market. 
B) a recession in the home-country. 
C) strict regulation on store development. 
D) high operating costs. 
E) high population growth.

Question 18

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Accepted Answer

A) True 
 B)False

Question 19

Prior to 2017,H&M was growing at a torrid pace,however,several changes took place which are represented by all of the following statements except:

Accepted Answer

A) revenue growth was driven by store openings and the company did not open new stores. 
B) profits have been stagnant since discount retailers have lower prices. 
C) online competitors are putting a lot of pressure on H&M sales. 
D) customers are lured away by Britain's Asos and Germany's Zalando free shipping offers. 
E) H&M had a successful business model,which did not change with market conditions. 
A) revenue growth was driven by store openings and the company did not open new stores. 
B) profits have been stagnant since discount retailers have lower prices. 
C) online competitors are putting a lot of pressure on H&M sales. 
D) customers are lured away by Britain's Asos and Germany's Zalando free shipping offers. 
E) H&M had a successful business model,which did not change with market conditions.

Question 20

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2017?

Accepted Answer

A) Tesco PLC 
B) Metro AG 
C) Aldi 
D) Carrefour 
E) no correct answer 
A) Tesco PLC 
B) Metro AG 
C) Aldi 
D) Carrefour 
E) no correct answer

Trains are more reliable than trucks for transportation of goods.

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

By definition,a retailer that caters to the general public would be upstream in an industry's supply chain.

Sales representatives in which Japanese industry cultivate close long-term relations with customers by selling door-to-door?

Today,"conbinis" are ubiquitous in Japan,with tens of thousands of store locations.

When devising a channel strategy,it is necessary to be realistic about the intermediary's motives.What is "cherry picking" and how does it affect careful selection of a channel strategy?

eBay was a pioneer in a form of online marketing known as:

Order processing,warehousing,and inventory management are all functions pertaining to:

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Which of the following statements is not correct?

A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.

Physical distribution and logistics are concerned with all but one of the following:

In ________,the Tupperware brand is associated with hip young women rather than traditional homemakers:

The first step in the guidelines to help newcomers in choosing a channel intermediary is to let the distributors select the business.

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe.All of the following reasons are responsible for such a move except:

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Prior to 2017,H&M was growing at a torrid pace,however,several changes took place which are represented by all of the following statements except:

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2017?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Trains are more reliable than trucks for transportation of goods.

Which of the following correctly characterizes the retailing strategy of Benetton,IKEA,and Gap?

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

By definition,a retailer that caters to the general public would be upstream in an industry's supply chain.

Sales representatives in which Japanese industry cultivate close long-term relations with customers by selling door-to-door?

Today,"conbinis" are ubiquitous in Japan,with tens of thousands of store locations.

When devising a channel strategy,it is necessary to be realistic about the intermediary's motives.What is "cherry picking" and how does it affect careful selection of a channel strategy?

eBay was a pioneer in a form of online marketing known as:

Order processing,warehousing,and inventory management are all functions pertaining to:

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

Which of the following statements is not correct?

A distributor with good contacts is the best one to select in terms of generating quick sales and revenues.

Physical distribution and logistics are concerned with all but one of the following:

In ________,the Tupperware brand is associated with hip young women rather than traditional homemakers:

The first step in the guidelines to help newcomers in choosing a channel intermediary is to let the distributors select the business.

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

A variety of environmental factors have combined to push retailers out of their home markets in search of opportunities around the globe.All of the following reasons are responsible for such a move except:

When Carrefour,Tesco,or Walmart set up shop in developing countries,they provide customers with access to more products but at higher prices than were available previously.This is an example of global retailing.

Prior to 2017,H&M was growing at a torrid pace,however,several changes took place which are represented by all of the following statements except:

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2017?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters