Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

In the context of physical distribution, which of the following is a key management decision regarding customer service?

In the context of physical distribution, which of the following is a key management decision regarding materials handling?

_____ service customers who are too small to merit in-person sales calls from wholesaler reps.

_____ involves determining how a product will flow through a channel from the producer to the consumer.

The fixed cost of Brendon Willows, a baseball bat manufacturing company, is $500,000 per year. The cost of wood and labor to manufacture one bat is $5. If the customers pay $25 to buy one bat, how many bats does Brendon Willows need to sell to breakeven?

_____ involves placing a producer's products in as many stores as possible.

Marketers can evaluate odd pricing strategy by examining its response in the target market.

Many states have passed anti-price gouging laws to:

_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.

Mopsun, a garment store, sells customized hoodies at $7 per unit. The total fixed costs add up to $8000 per year, and the variable costs add up to $3 per unit. How many hoodies should Mopsun sell every year in order to cover all costs?

In the context of modes of transportation, _____ have the most limited availability.

Odd pricing refers to the practice of:

Nicoloss is a store that sells clothes, cosmetics, travel bags, and furniture to final consumers. Customer reviews indicate that the store offers a high level of service. In this scenario, Nicoloss is an example of a(n) _____.

Suppose the price of your product is $10.00. The variable cost per unit is currently $5.00, and the fixed costs are $15,000 per month. Suppose the company can invest in some equipment that will reduce the variable cost per unit to $3.00. However, the cost of financing the new equipment will increase the fixed costs to $17,500 per month. Compare the breakeven points for these two different options. Assuming the company believes it can sell 2,800 units of its product at $10.00 price, which is the better choice?

Which of the following is a key benefit of penetration pricing?

Which of the following statements best defines a channel of distribution?

In the context of prestige pricing, skimming works only when:

In the context of pricing strategies, the _____ tries to increase traffic in retail stores by special sales on a limited number of products, and greater everyday prices on others.

Lynk Corp. drives perishable goods, such as eggs, bread, and muffins to small grocery stores. In addition to taking legal title of the goods it distributes, Lynk Corp. also checks the stock and suggests reorder quantities to the grocery stores. It is evident that Lynk Corp. is a(n) _____.

_____ is a classic distribution theory that suggests that retail firms and retail categories become more upscale as they go through their life cycles.