Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Plateus Inc., a warehouse club, is considered a channel intermediary because it purchases chocolates from Chocodelight chocolatiers and sells it to customers.

Most skateboard stores hire skater salespeople who gladly help customers find the best board for them. This means that most skateboard stores provide _____.

Allied Corp. is redesigning its path through which its products reach its consumers. The path involves producers, wholesalers, retailers, and customers. In the given scenario, it can be said that Allied Corp. is redesigning its _____.

In the context of physical distribution, discuss the considerations for key management decisions.

Which of the following statements is true of penetration pricing?

_____ includes all organizations, processes, and activities involved in the flow of goods from the raw materials to the final consumer.

AF Customs is a high-end car manufacturer. It sells its cars to the public through only one retail outlet in the city of Zaneland. In addition to selling cars, the retail outlet also provides exceptional service to its customers. In the context of distribution strategies, AF Customs has adopted the strategy of _____.

Timber Guitars, a guitar manufacturing company, launched 1000 high-quality, limited-edition guitars worldwide at a premium price of $10,000 per guitar. The company offered the lower-priced version of the same guitar after the first 1000 limited-edition guitars were sold out. In the context of pricing strategies, it can be concluded that Timber Guitars has adopted the strategy of _____.

The fixed cost of Widget Corp., a keyboard manufacturing company, is $600,000 per year. The cost of equipment and labor to make one keyboard is $10. If the customers would pay $25 to buy one keyboard, Widget Corp. needs to sell _____ keyboards to make profits.

Eula, a company that manufactures soda, offers its latest products at very low prices. Eula's strategy is based on the assumption that more customers will be willing to buy its products if they are offered at lower prices. Eula has adopted this strategy to attract a larger customer base and increase its sales volume even though it will only gain a small profit on each individual sale. In this scenario, Eula has implemented the _____ strategy.

Which of the following statements is true of a supercenter?

Gas stations and fast food that often cluster conveniently at the bottom of freeway ramps are examples of:

In the context of store retailers, explain the three key distribution strategies.

Saffexo is a low-cost toiletries producer in the town of Lucitona. It sells its products through almost all the retail stores in the town of Lucitona. In the context of distribution strategies, Saffexo has adopted the strategy of _____.

Bolve Technologies is a small-scale smartphone manufacturer. It advertises its phones via television commercials. Customers can buy these phones only by placing a call to the sales reps of Bolve Technologies. It is evident that Bolve Technologies is engaged in _____.

Information utility boosts customer satisfaction by providing helpful data.

Which of the following statements is true of ownership utility?

Penetration pricing is a strategy where:

Which of the following statements is true of cost-based pricing?

One core role of distributors is to reduce the number of transactions for goods to flow from producers to consumers.