Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

AS Mart is a supermarket. It sells all its products at highly discounted rates. The company aims to achieve long-term profitability through high sales volume. In the context of pricing strategies, it is evident that AS Mart has adopted the strategy of _____.

Blue Legion is a store retailer that sells meat, vegetables, dairy products, baked goods, personal care items, and clothes at a discounted price to its members. It is evident that Blue legion is a _____.

Plut Enterprise is an independent distributor that distributes paper cups, pens, pencils, and notepads to other firms on a large scale and takes legal possession of the goods it distributes. In this scenario, it can be said that Plut Enterprise is a(n) _____.

Which of the following statements is true of the members of a distribution channel?

Fit & Flare is a fitness equipment manufacturer. It sells its equipment directly to the public through its own stores at a huge discount. From the given scenario, it can be concluded that Fit & Flare is a(n) _____.

Which of the following statements is true of a supermarket?

Providing credit, cashing checks, delivering goods, and installing products are all examples of _____.

Rancone Technologies, a laptop manufacturer, released a new laptop model priced at $800 to attract customers who could afford to pay the high price. After a few months, it introduced low-priced versions of the same laptop to attract new buyers. By doing so, it maximized profitability by targeting different segments of the market. In this scenario, Rancone Technologies has used the _____ strategy.

In the context of modes of transportation, trucks have the lowest on-time dependability.

Which of the following statements is true of a breakeven analysis?

Distributors that provide service utility typically:

Which of the following statements is true of independent wholesalers?

Operos, a high-end sports equipment manufacturer, sells its products to the public at its own retail outlets. Because of the high price and limited availability of its products, the company has established its stores in limited locations only in the city of Belwick. In the context of distribution strategies, Operos has adopted the strategy of _____.

In the context of marketers selling their products, _____ means encouraging consumers to buy through different venues.

Rosy's Sweet Treats is a small-scale restaurant that gets its supplies from Widget Suppliers that takes legal possession of the goods it distributes. The employees of Rosy's Sweet Treats make a monthly trip to Widget Suppliers to cart their own products back to the restaurant because Rosy's Sweet Treats is too small to merit in-person sales calls from customer care reps. In this scenario, Widget Suppliers is a(n) _____.

Place utility satisfies customer needs by providing the right products in the right location.

In the context of prestige pricing, the idea behind skimming pricing is to:

In the context of the distribution strategy of a product, no one stands between the producer and the customer in a direct distribution channel.

Which of the following is a disadvantage of online retailing?

Saturn Systems, an electronic goods manufacturer, sells its LED bulbs to Shockwave Enterprise, which in turn sells those bulbs to final consumers. In this scenario, Shockwave Enterprise is a _____.