Question 1

The best example of a basis for differentiation in the hotel market is:

Accepted Answer

A)  A W hotel's boutique hotel design scheme 
B)  A Colorado ski resort offering chairlifts 
C)  A Holiday Inn offering shampoo and conditioner amenities in the bathroom 
D)  A hotel in Florida that has a pool 
A)  A W hotel's boutique hotel design scheme 
B)  A Colorado ski resort offering chairlifts 
C)  A Holiday Inn offering shampoo and conditioner amenities in the bathroom 
D)  A hotel in Florida that has a pool

Question 2

A customer's annual income is considered a _______variable.

Accepted Answer

A)  Demographic 
B)  Psychographic 
C)  Monetary 
D)  Geographic 
A)  Demographic 
B)  Psychographic 
C)  Monetary 
D)  Geographic

Question 3

Differentiation:

Accepted Answer

A)  Helps the organization gain a competitive advantage 
B)  Should be customized to each target market 
C)  Is based on perceptions of the product 
D)  All of the above 
A)  Helps the organization gain a competitive advantage 
B)  Should be customized to each target market 
C)  Is based on perceptions of the product 
D)  All of the above

Question 4

A benefit bundle is all of the benefits a customer derives from buying a service.

Accepted Answer

A) True 
 B)False

Question 5

When a product reaches commodity status:

Accepted Answer

A)  The product should be differentiated by marketing 
B)  Amenities should be added to achieve differentiation 
C)  The product should be scrapped for a new one 
D)  The organization should work on turning the product into a tangible product 
A)  The product should be differentiated by marketing 
B)  Amenities should be added to achieve differentiation 
C)  The product should be scrapped for a new one 
D)  The organization should work on turning the product into a tangible product

The best example of a basis for differentiation in the hotel market is:

A customer's annual income is considered a _______variable.

Differentiation:

A benefit bundle is all of the benefits a customer derives from buying a service.

When a product reaches commodity status:

The Concept of Marketing

Marketing Services

The Marketing Mix and the Productservice Mix

Relationship and Loyalty Marketing

The Marketing Plan

Strategic Marketing

Competition and the Marketing Environment

Understanding Individual Customers

Understanding Organizational Customers

Understanding Tourism Markets

Advertising, Merchandising, and Public Relations

Personal Selling and Sales Promotions

Market Positioning and Branding

The Pricing Decision

Channels of Distribution

Filters

Exam 13: Differentiation, Segmentation, and Target Marketing

The best example of a basis for differentiation in the hotel market is:

A customer's annual income is considered a _______variable.

Differentiation:

A benefit bundle is all of the benefits a customer derives from buying a service.

When a product reaches commodity status:

The Concept of Marketing

Marketing Services

The Marketing Mix and the Productservice Mix

Relationship and Loyalty Marketing

The Marketing Plan

Strategic Marketing

Competition and the Marketing Environment

Understanding Individual Customers

Understanding Organizational Customers

Understanding Tourism Markets

Advertising, Merchandising, and Public Relations

Personal Selling and Sales Promotions

Market Positioning and Branding

The Pricing Decision

Channels of Distribution

Filters