Question 1

Which of the following messages uses a sanction strategy?

Accepted Answer

A) "Donate now." 
B) "Please donate now." 
C) "These orphans need your help.Donate now." 
D) "We are desperate for assistance.Please help us." E 
E) "Donate now, and you will receive an autographed photo from Lady Gaga." 
A) "Donate now." 
B) "Please donate now." 
C) "These orphans need your help.Donate now." 
D) "We are desperate for assistance.Please help us." E 
E) "Donate now, and you will receive an autographed photo from Lady Gaga."

Question 2

Denotative meaning refers to the generally accepted dictionary meaning of a word.According to the text, connotative meaning refers to which one of the following?

Accepted Answer

A) Meaning imposed by the arbiters of the English language based at Oxford 
B) Meaning attributed to a word based on experience and background 
C) Meaning derived from the parts of a word-referred to as "connotes" 
D) Meaning associated with the origin of a word-such as Greek 
E) Meaning based on regional dialect 
A) Meaning imposed by the arbiters of the English language based at Oxford 
B) Meaning attributed to a word based on experience and background 
C) Meaning derived from the parts of a word-referred to as "connotes" 
D) Meaning associated with the origin of a word-such as Greek 
E) Meaning based on regional dialect

Question 3

Hyman and Sheatsley identified several factors that contribute to public information campaign failure.Which one of the following is NOT a reason why campaigns fail?

Accepted Answer

A) Motivation is essential to learning and assimilating knowledge. 
B) Audiences often include hard-core, chronic "know-nothings." 
C) People seek information that is compatible with their own views. 
D) Selective perception and interpretation affect how people are affected. 
E) People are generally already interested in public issues. 
A) Motivation is essential to learning and assimilating knowledge. 
B) Audiences often include hard-core, chronic "know-nothings." 
C) People seek information that is compatible with their own views. 
D) Selective perception and interpretation affect how people are affected. 
E) People are generally already interested in public issues.

Question 4

Which of the following best explains why information campaigns can succeed?

Accepted Answer

A) Interested people acquire the most information. 
B) Careful consideration is given to delineating specific targets. 
C) People interpret the same information differently. 
D) People seek information that is compatible with their prior attitudes. 
E) Long-term goals call for much more than communication solutions. 
A) Interested people acquire the most information. 
B) Careful consideration is given to delineating specific targets. 
C) People interpret the same information differently. 
D) People seek information that is compatible with their prior attitudes. 
E) Long-term goals call for much more than communication solutions.

Which of the following messages uses a sanction strategy?

Denotative meaning refers to the generally accepted dictionary meaning of a word.According to the text, connotative meaning refers to which one of the following?

Hyman and Sheatsley identified several factors that contribute to public information campaign failure.Which one of the following is NOT a reason why campaigns fail?

Which of the following best explains why information campaigns can succeed?

Introduction to Contemporary Public Relations

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step One: Defining Public Relations Problems

Step Two: Planning and Programming

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

Filters

Exam 13: Step Three: Taking Action and Communicating

Which of the following messages uses a sanction strategy?

Denotative meaning refers to the generally accepted dictionary meaning of a word.According to the text, connotative meaning refers to which one of the following?

Hyman and Sheatsley identified several factors that contribute to public information campaign failure.Which one of the following is NOT a reason why campaigns fail?

Which of the following best explains why information campaigns can succeed?

Introduction to Contemporary Public Relations

Practitioners of Public Relations

Organizational Settings

Historical Origins and Evolution

Professionalism and Ethics

Legal Considerations

Theoretical Underpinnings: Adjustment and Adaptation

Communication Theories and Contexts

Internal Relations and Employee Communication

External Media and Media Relations

Step One: Defining Public Relations Problems

Step Two: Planning and Programming

Step Four: Evaluating the Program

Business and Industry

Government and Politics

Military Public Affairs

Nonprofits and Nongovernmental Organizations

Health Care

Education

Associations and Unions

Filters