Exam 3: Understanding the Marketplace Consumer Behaviour

A driving school charges more to teach women drivers.The excuse is that it has "special driving instructors" for women, who understand women's driving styles and customize their lessons.This is an example of:

The fact that Canada is a nation with two official languages and that humour is an integral part of its arts scene is an example of:

Which of the following is used by retail firms to track an item from the moment it is manufactured, through the distribution system, to the retail store, and into the hands of the final consumer?

Who is liable for seeking to influence the price at which the product is sold?

A seller refuses to sell to other channel members unless that member agrees to buy solely from that particular seller.This is an example of:

Schemes in which salespersons are paid to recruit other salespeople, and each new salesperson pays for the right to recruit other salespeople, with some of that money going to earlier recruiters is called:

A company charges more per bottle when consumers buy bigger bottles of shampoo.It works on the premise that people who buy small packs of shampoo are price sensitive.Therefore, the company offers them discounts of up to 70 percent.If a customer buys shampoo in bottles, she ends up paying up more per millilitre.This is an example of:

Which of the following holds true for working class consumers?

Which of the following holds true for middle class consumers?

Describe the steps being taken by marketers to accommodate the expanding ethnic composition of the Canadian population.

A company sells a mattress that it claims promotes good health.It also convinces customers to become part of a club where they receive commissions if they get other people to join the club or buy mattresses.This is an example of:

A situation in which incentives are offered to consumers to provide the names of other potential consumers is called:

Bruce is a part-time janitor.Maria washes dishes in a restaurant.They have a combined income of $30,000.They are barely able to make ends meet because they have six small children.Which of the following categories do they belong to?

Which of the following has prodded the grocery chain to exclusively cater to the needs of women customers?

If the interest rate goes down, consumers have an incentive to save more because they earn more for loaning the bank their money.

The marketing practice being followed by the company is called:

Four companies supplied paints to a massive housing reconstruction program.There were 200 contracts distributed over 10 years.Each company won 25 percent of the contract each year.This is an example of:

Company X wanted to determine the development strategy of a rival company.Tapping into some online discussion groups, Company X came to know that its rival had posted 20 job openings online.This posting was indicative of the rival company's development strategy.Company X used to collect and synthesize information about its rival.

Mekong Airlines uses special technology to reduce the number of lost bags and make it easier to reroute bags if passengers change their flight plans.Which of the following technologies does it use to track passenger bags?

Culture is defined as the shared meanings, beliefs, morals, values, and customs of a group of people.