Question 1

Parties that work with the focal firm are its corporate partners.

Accepted Answer

A) True 
 B)False

Question 2

Ecolight has developed a compact fluorescent light bulb that has super long life and saves $20 in energy costs over its five-year lifetime.It uses less power and has a longer rated life (8 to 15 times) than a normal bulb.This is an example of:

Accepted Answer

A) green bin. 
B) green washing 
C) green marketing. 
D) pink washing. 
E) carbon credit. 
A) green bin. 
B) green washing 
C) green marketing. 
D) pink washing. 
E) carbon credit.

Question 3

Bill is part of a program that collects biodegradable waste or compostable materials that would otherwise be included in kitchen and yard waste.This material is collected by the municipality and used to make compost for gardening.This is called a program.

Accepted Answer

A) green hosting 
B) green washing 
C) carbon credit 
D) pink washing 
E) green bin 
A) green hosting 
B) green washing 
C) carbon credit 
D) pink washing 
E) green bin

Question 4

Company X required people to photocopy a letter and send it to 100 other people.The letter contained a list of 10 names and addresses.An individual was required to send $1 to the first 10 names on the list.After that she had to place their names and addresses at the bottom of the list.She then had to send the new list to 100 people.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 5

The two fastest-growing ethnic groups who have migrated to Canada are the:

Accepted Answer

A) Russians and the South Americans. 
B) Europeans and the South Americans. 
C) Arabs and the Africans. 
D) Chinese and the South Asians. 
E) Africans and the Europeans. 
A) Russians and the South Americans. 
B) Europeans and the South Americans. 
C) Arabs and the Africans. 
D) Chinese and the South Asians. 
E) Africans and the Europeans.

Question 6

Megan is 40 years old and heads an advertising firm.She grew up in a home in which both parents worked.Although Megan possesses considerable spending power, she is much less interested in shopping than her parents and is far more cynical, which tends to make her an astute consumer.Megan takes a long vacation every summer and travels to different parts of the world.Which of the following categories does she belong to?

Accepted Answer

A) tweens 
B) generation Y 
C) generation X 
D) baby boomers 
E) seniors 
A) tweens 
B) generation Y 
C) generation X 
D) baby boomers 
E) seniors

Question 7

The relative ease with which consumers can use social media has increased the power of consumers to affect a firm's marketing strategy.

Accepted Answer

A) True 
 B)False

Question 8

The persistent increase in the prices of goods and services is called:

Accepted Answer

A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost. 
A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost.

Question 9

When firms collect and synthesize information about their position with respect to their rivals, this is called:

Accepted Answer

A) SWOT analysis. 
B) marketing analysis. 
C) location intelligence. 
D) trend analysis. 
E) competitive intelligence. 
A) SWOT analysis. 
B) marketing analysis. 
C) location intelligence. 
D) trend analysis. 
E) competitive intelligence.

Question 10

A car sales showroom displays a basic car with a very low price tag.Once the customer is interested, the salesperson persuades him to buy a more expensive model.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 11

The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 12

Philip lives with his wife Emma and four children in a rented single-room apartment.His wife works as a babysitter and also helps at the local community centre for a couple of hours a week.Philip is unemployed and subsists on social security provided by the government.They have an annual income of $15,000.Which of the following categories do they belong to?

Accepted Answer

A) under class consumers 
B) upper class consumers 
C) working class consumers 
D) middle class consumers 
E) lower class consumers 
A) under class consumers 
B) upper class consumers 
C) working class consumers 
D) middle class consumers 
E) lower class consumers

Question 13

What has been the effect of changing gender roles in society on marketers?

Accepted Answer

A) absence of the father in commercials for children's goods 
B) increase in advertisements that show mothers alone with the kids 
C) gender neutrality in the positioning of products 
D) discouraging transcending gender boundaries 
E) portraying women as more competent than men 
A) absence of the father in commercials for children's goods 
B) increase in advertisements that show mothers alone with the kids 
C) gender neutrality in the positioning of products 
D) discouraging transcending gender boundaries 
E) portraying women as more competent than men

Question 14

Milky produces different products for different age groups.It has a product for children, another product for tweens, and also one for older people.This example of market segmentation is based on:

Accepted Answer

A) firmographics. 
B) allographics. 
C) demographics. 
D) ergographics. 
E) lithographics. 
A) firmographics. 
B) allographics. 
C) demographics. 
D) ergographics. 
E) lithographics.

Question 15

Brian devised a scheme.He instructed a co-conspirator to submit sham price quotations from dormant companies for a bulletproof vest contract.The sham price quotations were submitted with intentionally increased prices so that one company, a Kuwaiti general trading firm, would win the contract at a lower price.The owner of the Kuwaiti general trading firm then authorized Brian to negotiate and receive all funds related to the contract.This is an example of:

Accepted Answer

A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling. 
A) bid rigging. 
B) bait-and-switch. 
C) predatory pricing. 
D) referral selling. 
E) pyramid selling.

Question 16

Describe the shopping habits of generation X.

Accepted Answer

Gen Xers possesses considerable spending

Question 17

Today gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services?

Accepted Answer

More firms are careful about gender neut

Question 18

In Germany in 1923, prices doubled every two days and workers were paid twice a day so they could buy food and goods before prices rose again.This is an example of:

Accepted Answer

A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost. 
A) deflation. 
B) foreign currency fluctuation. 
C) inflation. 
D) recession. 
E) shoe leather cost.

Question 19

Describe how advertising children's products, especially food products, has changed over the years.

Accepted Answer

In the past 20 years, child obesity has

Question 20

Which of the following holds true for the term baby boomers?

Accepted Answer

A) Generational cohort of people between the ages of 13 and 32 and the biggest cohort since the original postwar baby boom 
B) Generational cohort of people born after World War II who are between the ages of 48 and
66 
C) Generational cohort consisting of people aged 65 and older 
D) Generational cohort of people who are not quite teenagers but are not young children either
(ages 9 to 12) 
E) Generational cohort of people between the ages of 36 and 47 
A) Generational cohort of people between the ages of 13 and 32 and the biggest cohort since the original postwar baby boom 
B) Generational cohort of people born after World War II who are between the ages of 48 and
66 
C) Generational cohort consisting of people aged 65 and older 
D) Generational cohort of people who are not quite teenagers but are not young children either
(ages 9 to 12) 
E) Generational cohort of people between the ages of 36 and 47

Parties that work with the focal firm are its corporate partners.

Ecolight has developed a compact fluorescent light bulb that has super long life and saves $20 in energy costs over its five-year lifetime.It uses less power and has a longer rated life (8 to 15 times) than a normal bulb.This is an example of:

Bill is part of a program that collects biodegradable waste or compostable materials that would otherwise be included in kitchen and yard waste.This material is collected by the municipality and used to make compost for gardening.This is called a program.

The two fastest-growing ethnic groups who have migrated to Canada are the:

The relative ease with which consumers can use social media has increased the power of consumers to affect a firm's marketing strategy.

The persistent increase in the prices of goods and services is called:

When firms collect and synthesize information about their position with respect to their rivals, this is called:

A car sales showroom displays a basic car with a very low price tag.Once the customer is interested, the salesperson persuades him to buy a more expensive model.This is an example of:

The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:

What has been the effect of changing gender roles in society on marketers?

Milky produces different products for different age groups.It has a product for children, another product for tweens, and also one for older people.This example of market segmentation is based on:

Describe the shopping habits of generation X.

Today gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services?

In Germany in 1923, prices doubled every two days and workers were paid twice a day so they could buy food and goods before prices rose again.This is an example of:

Describe how advertising children's products, especially food products, has changed over the years.

Which of the following holds true for the term baby boomers?

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 3: Understanding the Marketplace Consumer Behaviour

Parties that work with the focal firm are its corporate partners.

Ecolight has developed a compact fluorescent light bulb that has super long life and saves $20 in energy costs over its five-year lifetime.It uses less power and has a longer rated life (8 to 15 times) than a normal bulb.This is an example of:

Bill is part of a program that collects biodegradable waste or compostable materials that would otherwise be included in kitchen and yard waste.This material is collected by the municipality and used to make compost for gardening.This is called a program.

The two fastest-growing ethnic groups who have migrated to Canada are the:

The relative ease with which consumers can use social media has increased the power of consumers to affect a firm's marketing strategy.

The persistent increase in the prices of goods and services is called:

When firms collect and synthesize information about their position with respect to their rivals, this is called:

A car sales showroom displays a basic car with a very low price tag.Once the customer is interested, the salesperson persuades him to buy a more expensive model.This is an example of:

The pricing that is intended to drive competitors out of the market or keep competitors from entering the market by fixing very low prices is called:

What has been the effect of changing gender roles in society on marketers?

Milky produces different products for different age groups.It has a product for children, another product for tweens, and also one for older people.This example of market segmentation is based on:

Describe the shopping habits of generation X.

Today gender roles have been blurred.How does this shift in attitude and behaviour affect the way many firms design and promote their products and services?

In Germany in 1923, prices doubled every two days and workers were paid twice a day so they could buy food and goods before prices rose again.This is an example of:

Describe how advertising children's products, especially food products, has changed over the years.

Which of the following holds true for the term baby boomers?

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters