Exam 3: Understanding the Marketplace Consumer Behaviour

Jack is 50 years old and is idealistic, conforms to rules, and believes in mass movements.He shares these characteristics with which generational cohort?

Visible nuances, such as artifacts, behaviour, dress, symbols, physical settings, ceremonies, language differences, and more subtle aspects, which are trickier to identify, are all part of a:

A period of economic downturn when the economic growth of a country is negative for at least a couple of consecutive quarters is called:

Food-related advertisements cannot be aired during children's programming.

Two airline companies enter into a secret pact to simultaneously increase their fuel surcharges.As a result of the pact, fuel surcharges rose from $10 a ticket to more than $100 a fare.This is an example of:

Which of the following holds true for ethnic groups who have migrated to Canada?

Four companies dealing in dairy products admitted that they had exchanged information to make shoppers pay more for milk and cheese.Two of the companies had increased the price of milk.The other two had passed on sensitive information about prices to their supposed rivals.This is an example of:

Government regulation may help to create a level playing field for competition and set standards for marketers to follow.

Suppose a country allows millions of extra barrels of oil into the market to push prices downward.This would squeeze smaller oil producers out of the market and expand the country's own market share.It would also help limit future production, which ultimately would help support higher prices.This act could be termed as:

An automobile company published an advertisement which said that prices for the latest model on offer started at $10,000 with an interest rate of 10 percent.The ad showed the logo and picture of a new model.When an interested customer spoke with the authorized dealer mentioned in the ad, he was informed that the bargain price was not for the latest model, but for the older model.This is an example of:

Kelly ordered a computer from Modern Computers listed at $600.But she found that since that particular machine was not available, she was sold another one priced at $1,352.The PC maker then resisted her efforts to resolve the problem.This is an example of:

Resale price maintenance refers to manufacturers or channel members trying to influence the price at which the product is sold to subsequent purchasers.

The marketing of toothpaste is done differently for different age groups and the branding of toothpaste for children and adults differ from each other.Toys are also marketed keeping in mind the age-based segments.This is an example of using to market different products.

Jack is 30 years old.He emphasizes work-life balance, celebrates diversity, and is self-reliant and individualistic.He shares these characteristics with which generational cohort?

Suppose the only newspaper in a town refuses to carry advertisements from companies that approach the local radio station to run ads.The newspaper monitors the radio ads and stops doing business with any establishment that runs ads on the radio.This is an example of:

Beck wanted to join a gym but was worried about the cost.The gym offered her a 100-percent rebate on a one-year membership if she gave the gym the names and telephone numbers of five of her friends.This is an example of:

Which of the following holds true for the term seniors?

Canadian national food includes poutine and butter tarts.Canada is the world's largest producer of maple syrup.The music of Canada reflects the many influences that have shaped the country.The official symbols of Canada include the maple leaf and the beaver.All these together are an example of:

A restaurant has two menus, one printed in English, the other printed in the local language.The prices on the English menu are double those on the other menu.The restaurant owners believe that if you cannot read the local language, you are a foreigner and, therefore, must pay more.This is an example of:

Explain the concept of green marketing.