Exam 3: Understanding the Marketplace Consumer Behaviour

The characteristics of human populations and segments, especially those used to identify consumer markets, such as age, gender, income, race, ethnicity, and education are summed up by the term:

Kelly lives in Canada and is not quite a teenager but not a young child either.She and her friends are going shopping this weekend.Kelly represents children of what age and what would the shopping habits of these children most likely be?

Kelly ordered a computer from Modern Computers listed at $600.But she found that since that particular machine was not available, she was sold another one priced at $1,352.The PC maker then resisted her efforts to resolve the problem.This is an example of:

Which of the following holds true for the term tweens?

Cathy wants to open a grocery store in a community that has a large migrant population.What steps does Cathy need to take to make her store successful among the local Canadians as well as the different ethnic groups who have migrated to Canada?

Which of the following holds true for upper class consumers?

Latchkey kids are those children who:

Which of the following is a characteristic of people belonging to the baby boomer generation?

The area in which people live in a particular country affects the way they react to different cultural rituals, which is referred to as:

Bill is 40 years old.He is pragmatic, self-reliant, and does not conform to the rules of society.He shares these characteristics with which generational cohort?

Price discrimination refers to sellers conspiring to set the price of a product, usually higher than it would be in a free market.

The strategic effort made by firms to supply customers with environmentally friendly merchandise is called:

While Maria is dining at her favourite Mexican restaurant, she is offered a discount voucher of $20 if she will provide the names and addresses of five friends who might also be interested in Mexican food.This is an example of:

A university publishes a journal, which is subscribed to by individuals and bookshops.The editors have recommended $20.00 as the retail price.The university also maintains that the journal cannot be sold at a discount.The university has threatened to cease supplying anyone who sells for less than the recommended retail price.This is an example of:

Consumers are encouraged to recycle their food and yard waste to make compost for gardening in programs.

The presence of food products from different parts of the world in a grocery chain symbolize:

A hotel management institute develops a training program for students.The fee for the training program is $1,000.The institute offers to share the training program with other colleges.One of the terms of the contract is that the colleges will not offer the program to their students for less than $1,000.This is an example of:

Suppose C $1.00 was worth US $0.809.After nine months, the Canadian dollar increased to $1.50.This is an example of:

Which of the following holds true for the term gen Y?

Which of the following happens during a recession?