Exam 5: Targeting the Marketplace Segmentation, Targeting, and Positioning

Products or services toward which customers show a strong preference and for which they will expend considerable effort to search for the best suppliers are called:

Which of the following holds true for the term behavioural component?

Explain the factors that affect consumers' search processes.

Describe the types of risk associated with purchase decisions that can delay or discourage a purchase.

The process by which people select, organize, and interpret information to form a meaningful picture of the world is called:

Boris wants to get married and have a family.His need for companionship and acceptance are called:

Explain Maslow's hierarchy of needs.

Jim desires steady employment, health insurance, safe neighbourhoods, and shelter from the environment.These fulfill the of an individual.

Which of the following holds true for the term limited problem solving?

Explain the concept of consumer decision rules.

Russell practises law.Most of his clients are poor, or working poor, or on disability.He enjoys helping them solve their problems.Sometimes he gets paid and sometimes he doesn't.But he is satisfied with his life and doesn't care what others have to say about it.The act of helping out the poor satisfies Russell's:

A person's enduring evaluation of his or her feelings about and behavioural tendencies toward an object or idea is called:

A Toyota has great mileage compared to a Honda.But its weaknesses are style and price.Gina feels that Toyota's excellent mileage is outweighed by its weaknesses in price and style.She chooses a Honda.Gina's choice represents:

The basic biological necessities of life, such as food, drink, rest, and shelter, relate to:

Describe the different types of product or service that affects the depth and type of search a consumer undertakes.

Which of the following holds true for the term performance risk?