Question 1

The manner in which a product is presented can influence the decision process.

Accepted Answer

A) True 
 B)False

Question 2

The personal gratification that consumers associate with a product or service fulfills:

Accepted Answer

A) esteem needs. 
B) functional needs. 
C) safety needs. 
D) physiological needs. 
E) psychological needs. 
A) esteem needs. 
B) functional needs. 
C) safety needs. 
D) physiological needs. 
E) psychological needs.

Question 3

Which of the following holds true for the term postpurchase dissonance?

Accepted Answer

A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives. 
A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 4

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.This is an example of:

Accepted Answer

A) compensatory decision rule. 
B) postpurchase dissonance. 
C) determinant attribute. 
D) decision heuristics. 
E) noncompensatory decision rule. 
A) compensatory decision rule. 
B) postpurchase dissonance. 
C) determinant attribute. 
D) decision heuristics. 
E) noncompensatory decision rule.

Question 5

Which of the following holds true for the term determinant a tributes?

Accepted Answer

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ. 
A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ.

Question 6

Mary usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.Mary is indulging in:

Accepted Answer

A) habitual decision making. 
B) an external search for information. 
C) impulse buying. 
D) an internal search for information. 
E) postpurchase dissonance. 
A) habitual decision making. 
B) an external search for information. 
C) impulse buying. 
D) an internal search for information. 
E) postpurchase dissonance.

Question 7

Mary, a 20-something administrator, enjoys going out every weekend.One afternoon, while in the mall to exchange a pair of shoes, Mary spots a handbag sale.Despite making a strict resolution not to buy unnecessary goods, Mary weakens and buys a purse, a pair of jeans, and another new pair of shoes.This is an example of:

Accepted Answer

A) habitual decision making. 
B) internal search for information. 
C) postpurchase dissonance. 
D) impulse buying. 
E) external search for information. 
A) habitual decision making. 
B) internal search for information. 
C) postpurchase dissonance. 
D) impulse buying. 
E) external search for information.

Question 8

Shopping goods/services are commodity items that are frequently purchased, usually with very little thought.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following holds true for the term extended problem solving?

Accepted Answer

A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives. 
A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote, at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

Question 10

Jesse believes that Ross is honest and generous.This is an example of:

Accepted Answer

A) the affective component of attitude. 
B) the cognitive component of attitude. 
C) the behavioural component of attitude. 
D) a reference group. 
E) negative word of mouth. 
A) the affective component of attitude. 
B) the cognitive component of attitude. 
C) the behavioural component of attitude. 
D) a reference group. 
E) negative word of mouth.

Question 11

Love (social) needs allow people to satisfy their inner desires.

Accepted Answer

A) True 
 B)False

Question 12

Jim wants to buy a new bike.He considers several factors, such as mileage, style, and price.Although the bike he chooses is priced a little higher than he was planning to spend, the superb mileage compensates for the higher price.This is an example of:

Accepted Answer

A) compensatory decision rule. 
B) postpurchase dissonance. 
C) determinant attribute. 
D) decision heuristics. 
E) noncompensatory decision rule. 
A) compensatory decision rule. 
B) postpurchase dissonance. 
C) determinant attribute. 
D) decision heuristics. 
E) noncompensatory decision rule.

Question 13

Allison believes that adequate research will get her the best deal.This is an example of:

Accepted Answer

A) internal locus of control. 
B) external locus of control. 
C) internal search for information. 
D) limited problem solving. 
E) external search for information. 
A) internal locus of control. 
B) external locus of control. 
C) internal search for information. 
D) limited problem solving. 
E) external search for information.

Question 14

The performance of a product or service fulfills:

Accepted Answer

A) esteem needs. 
B) functional needs. 
C) safety needs. 
D) physiological needs. 
E) psychological needs. 
A) esteem needs. 
B) functional needs. 
C) safety needs. 
D) physiological needs. 
E) psychological needs.

Question 15

Which of the following statements holds true for the term decision heuristics?

Accepted Answer

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ. 
A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another, such that good characteristics compensate for bad ones. 
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes. 
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live. 
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price, brand, and product presentation. 
E) It refers to the product or service features that are important to buyers and on which
Competing brands or stores are perceived to differ.

Question 16

John is thirsty and looks for the nearest store to buy a bottle of water to quench his thirst.This is an example of customer:

Accepted Answer

A) perception. 
B) involvement. 
C) learning. 
D) motive. 
E) attitude. 
A) perception. 
B) involvement. 
C) learning. 
D) motive. 
E) attitude.

Question 17

Maggie is planning to throw a party for her friends in a restaurant.She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision.This is an example of:

Accepted Answer

A) habitual decision making. 
B) internal search for information. 
C) postpurchase dissonance. 
D) impulse buying. 
E) external search for information. 
A) habitual decision making. 
B) internal search for information. 
C) postpurchase dissonance. 
D) impulse buying. 
E) external search for information.

Question 18

Which of the following holds true for the term psychological risk?

Accepted Answer

A) It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively. 
B) It is the risk which involves the perceived danger inherent in a poorly performing product or service. 
C) It is the risk associated with the fear of an actual harm should the product not perform properly. 
D) It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service. 
E) It is the risk associated with the way people will feel if the product or service does not
Convey the right image. 
A) It is the risk which involves the fears that consumers suffer when they worry others might not regard their purchases positively. 
B) It is the risk which involves the perceived danger inherent in a poorly performing product or service. 
C) It is the risk associated with the fear of an actual harm should the product not perform properly. 
D) It is the risk which includes the initial cost of the purchase, as well as the costs of using the item or service. 
E) It is the risk associated with the way people will feel if the product or service does not
Convey the right image.

Question 19

Ritual consumption refers to a pattern of behaviours that have symbolic meanings and vary greatly by culture.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following holds true for the term habitual decision making?

Accepted Answer

A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives. 
A) It refers to the internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour. 
B) It refers to a buying decision made by customers on the spot when they see the merchandise. 
C) It refers to a purchase decision process in which consumers engage with little conscious effort. 
D) It refers to a purchase decision process during which consumers devote at most, a moderate amount of effort and time. 
E) It refers to a purchase decision process during which consumers devote considerable time
And effort to analyzing alternatives.

The manner in which a product is presented can influence the decision process.

The personal gratification that consumers associate with a product or service fulfills:

Which of the following holds true for the term postpurchase dissonance?

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.This is an example of:

Which of the following holds true for the term determinant a tributes?

Mary usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.Mary is indulging in:

Shopping goods/services are commodity items that are frequently purchased, usually with very little thought.

Which of the following holds true for the term extended problem solving?

Jesse believes that Ross is honest and generous.This is an example of:

Love (social) needs allow people to satisfy their inner desires.

Jim wants to buy a new bike.He considers several factors, such as mileage, style, and price.Although the bike he chooses is priced a little higher than he was planning to spend, the superb mileage compensates for the higher price.This is an example of:

Allison believes that adequate research will get her the best deal.This is an example of:

The performance of a product or service fulfills:

Which of the following statements holds true for the term decision heuristics?

John is thirsty and looks for the nearest store to buy a bottle of water to quench his thirst.This is an example of customer:

Maggie is planning to throw a party for her friends in a restaurant.She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision.This is an example of:

Which of the following holds true for the term psychological risk?

Ritual consumption refers to a pattern of behaviours that have symbolic meanings and vary greatly by culture.

Which of the following holds true for the term habitual decision making?

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 5: Targeting the Marketplace Segmentation, Targeting, and Positioning

The manner in which a product is presented can influence the decision process.

The personal gratification that consumers associate with a product or service fulfills:

Which of the following holds true for the term postpurchase dissonance?

Tom wants to buy a new bike.He considers several factors, such as mileage, style, and price.Tom finds the perfect bike, but it is priced quite high.Although the mileage is superb, Tom rejects the bike because it is priced higher than what he is willing to pay.This is an example of:

Which of the following holds true for the term determinant a tributes?

Mary usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.Mary is indulging in:

Shopping goods/services are commodity items that are frequently purchased, usually with very little thought.

Which of the following holds true for the term extended problem solving?

Jesse believes that Ross is honest and generous.This is an example of:

Love (social) needs allow people to satisfy their inner desires.

Jim wants to buy a new bike.He considers several factors, such as mileage, style, and price.Although the bike he chooses is priced a little higher than he was planning to spend, the superb mileage compensates for the higher price.This is an example of:

Allison believes that adequate research will get her the best deal.This is an example of:

The performance of a product or service fulfills:

Which of the following statements holds true for the term decision heuristics?

John is thirsty and looks for the nearest store to buy a bottle of water to quench his thirst.This is an example of customer:

Maggie is planning to throw a party for her friends in a restaurant.She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision.This is an example of:

Which of the following holds true for the term psychological risk?

Ritual consumption refers to a pattern of behaviours that have symbolic meanings and vary greatly by culture.

Which of the following holds true for the term habitual decision making?

Developing a Marketing Strategies and a Marketing Plan

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters