Exam 5: Targeting the Marketplace Segmentation, Targeting, and Positioning

School reunions help individuals bond with friends and teachers and fulfill their:

Which of the following holds true for the term noncompensatory decision rule?

With an external locus of control, consumers believe that fate or other external factors control all outcomes.

A pattern of behaviours tied to life events that affect what and how people consume is called:

In Toronto, a retail food store dropped its prices by 12 percent, which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason why shoppers wanted to buy at that particular store, this is an example of:

Jeff wants to go to a good fast-food restaurant for dinner.He thinks of all the fast-food restaurants that he has eaten in.He then decides on his favourite, a restaurant that he has been visiting since childhood.This is an example of:

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

Postpurchase dissonance is especially likely for products that are expensive and infrequently purchased.

Which of the following holds true for the term a fective component?

Which of the following holds true for the term cognitive component?

Mary believes that if she makes a wise decision, it is not to her credit, and if she makes a poor one, it is not her fault.This is an example of:

Bill wants to play football.He consults coaches on what chances he might have to play at the national level.He also consults players who are already playing football at school and university level.He reads articles.He learns from each new piece of information, and his thoughts about the game are different from what he thought before he had read anything.This is an example of customer:

Imagine you want to buy a bike.Explain the factors that would influence your decision to buy the bike.

A need or want that is strong enough to cause a person to seek satisfaction is called:

Purchasing a national brand, even if it is more expensive, gives many consumers the sense that they are buying a higher quality item.

When Allison decides to borrow some clothes for the tryouts, she does not give the matter too much thought.This is an example of:

Dean believes that he can get a better deal when buying his first bike.This is because he believes that he has some control over the outcome of his actions if he conducts an extensive search for information and tries to use the information when negotiating his purchase.This is an example of:

Jesse feels that Ross is kind, charming, and humorous and therefore she tries to hang out with him whenever she gets the chance.This is an example of:

Mike chooses a Toyota despite the fact that it is much more expensive than the other two cars.He is convinced that higher price ensures better quality.This is an example of:

Allison is buying fruit juice.She scrutinizes all the information provided.She checks the ingredients for artificial flavours, the calorie and vitamin content, and the expiry date.Allison is a customer.