Exam 20: Iscriminant, Factor and Cluster Analysis
Exam 1: A Decision Making Perspective on Marketing Intelligence63 Questions
Exam 2: Marketing Research in Practice30 Questions
Exam 3: The Marketing Research Process67 Questions
Exam 4: Research Design and Implementation78 Questions
Exam 5: Secondary Sources of Marketing Data55 Questions
Exam 6: Standardized Sources of Marketing Data50 Questions
Exam 7: Marketing Research on the Internet24 Questions
Exam 8: Information Collection: Qualitative and Observational Methods80 Questions
Exam 9: Information From Respondents: Issues in Data Collection35 Questions
Exam 10: Information From Respondents: Survey Methods60 Questions
Exam 11: Ttitude Measurement95 Questions
Exam 12: Signing the Questionnaire65 Questions
Exam 13: Xperimentation102 Questions
Exam 14: Sampling Fundamentals85 Questions
Exam 15: Sample Size and Statistical Theory45 Questions
Exam 16: Fundamentals of Data Analysis61 Questions
Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association45 Questions
Exam 18: Hypothesis Testing: Means and Proportions20 Questions
Exam 19: Correlation Analysis and Regression Analysis52 Questions
Exam 20: Iscriminant, Factor and Cluster Analysis66 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis52 Questions
Exam 22: Presenting the Results10 Questions
Exam 23: Marketing-Mix Measures144 Questions
Exam 25: Ontemporary Applications of Marketing Intelligence38 Questions
Exam 25: Atabase Marketing, E-Commerce, Relationship43 Questions
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Which of the following is a valid approach to clustering? 1-"Top-down" hierarchical clustering 2-"Top-down" nonhierarchical clustering 3-Piecewise linear clustering 4-"Bottom-up" nonhierarchical clustering
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Which of the following methods of clustering uses the "nearest neighbor" approach ?
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The simple correlation between the independent variable and the discriminant function is represented by
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In discriminant analysis, with M groups and p predictor variables, the number of discriminant functions is given by
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Which of the following statements are true of the hierarchical approach? I.The approach is relatively easy to read and interpret. II.The output has the logical structure that should theoretically always exist. III.The subsequent analysis is constrained by the first combination or separation of objects. IV.It tends to be more reliable. V.If the program makes a close decision early in the analysis that subsequently proves to be wrong with respect to the clustering criterion, it can be remedied. VI.Split-sample results will tend to look more similar.
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