Exam 8: Information Collection: Qualitative and Observational Methods

When doing in-depth interviews, a researcher should not ask respondents to recommend other knowledgeable sources because such an unrepresentative sample may bias the results of the research.

A focus group moderator must often discourage group interaction in the interest of staying on a subject.

Observational methods can be used to provide information on past behavior.

Using a suitable software to capture interview responses in verbatim enhances credibility.

Individual in-depth interviews are unrestricted by a specific set of topics to be covered.

Qualitative research methods are generally less structured and more intensive than survey methods.

During the interview, interviewers can express their personal judgments.

Third-person techniques can be used to overcome a respondent's tendency to give socially acceptable answers on some issues.

The moderator of a focus group should ensure that all participants are able to discuss their opinions and feelings.This may mean encouraging those who are quiet and controlling those members who might dominate the discussion.

Symbolic analysis attempts to analyze the symbolic meaning of objects by comparing them with their opposites.

In focus groups, a relatively large amount of information can be obtained in a short period of time at a relatively small cost as compared to individual in-depth interviewing.

A member of a focus group will respond with more meaningful answers if he or she feels pressured by other group members.

The following are all examples of projective techniques except

To conduct a successful focus group, it is necessary to translate the research purpose into a set of questions that will be asked of the research results.

While researching a sensitive subject, it is better to opt for in-depth interviews rather than focus groups as the respondents will be more likely to talk.

Exploratory focus groups can also be used to generate hypotheses for testing of concepts for future research.

Longitudinal data are

In nondirective interviewing, an interviewer lets the respondent determine the direction of the questioning without interfering.

The easiest way to conduct a taste test for a soft drink is

Most personal interviews are now conducted