Question 1

Using outside research suppliers will nearly always reduce the credibility of research results.

Accepted Answer

A) True 
 B)False  False

Question 2

A major challenge that is faced by the researcher in designing the sampling plan is how to minimize nonresponse.

Accepted Answer

A) True 
 B)False  True

Question 3

Exploratory research may be useful in finding out what kinds of questions the respondents will be willing or able to answer.

Accepted Answer

A) True 
 B)False  True

Question 4

If the expected value of information exceeds the costs of the research project, the project should be shelved.

Accepted Answer

A) True 
 B)False

Question 5

Rainbow Airlines has experienced a continuing and unexplained decline in the number of tickets sold on its major routes from New York to San Francisco.You have been asked to give the Senior Vice- President of the Marketing Division a report on the problem and to Outline alternative courses of action for the airline to take.How would you start?

Accepted Answer

A) Descriptive research 
B) A survey of Rainbow Airlines' passengers 
C) A survey of passengers who patronize competing airlines 
D) Exploratory research 
E) Causal research 
A) Descriptive research 
B) A survey of Rainbow Airlines' passengers 
C) A survey of passengers who patronize competing airlines 
D) Exploratory research 
E) Causal research

Question 6

A research design can be defined as the detailed blueprint used to guide the implementation of a research study towards the realization of its objectives.

Accepted Answer

A) True 
 B)False

Question 7

GANTT charts are activity flowcharts that schematically represent the activity, time, and personnel requirements of a research project.

Accepted Answer

A) True 
 B)False

Question 8

One of the dangers of failing to do exploratory research is that of

Accepted Answer

A) not being able to develop measurement scales. 
B) not being able to make specific predictions. 
C) researching the wrong hypothesis. 
D) being unable to determine a causal relationship. 
E) being unable to eliminate causal factors. 
A) not being able to develop measurement scales. 
B) not being able to make specific predictions. 
C) researching the wrong hypothesis. 
D) being unable to determine a causal relationship. 
E) being unable to eliminate causal factors.

Question 9

Which of the following can be called exploratory research ?

Accepted Answer

A) experiments 
B) observation 
C) case studies 
D) interviews 
A) experiments 
B) observation 
C) case studies 
D) interviews

Question 10

Tactical decisions concern

Accepted Answer

A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets 
A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets

Question 11

A ___________ escribes a plan for conducting and controlling a research project

Accepted Answer

A) action plan 
B) research proposal. 
C) Critical Path Method. 
D) research objective. 
E) control plan. 
A) action plan 
B) research proposal. 
C) Critical Path Method. 
D) research objective. 
E) control plan.

Question 12

To find out if the automobile purchased is related to the buyer's income, one would use

Accepted Answer

A) descriptive research 
B) exploratory research 
C) causal research 
D) none of the above 
A) descriptive research 
B) exploratory research 
C) causal research 
D) none of the above

Question 13

Exploratory research is characterized by research methods that are highly structured.

Accepted Answer

A) True 
 B)False

Question 14

The difference between primary and secondary data centers on

Accepted Answer

A) who collected the data 
B) the variables the data describe 
C) why the data was collected 
D) the richness of the data 
E) the diversity of the data 
A) who collected the data 
B) the variables the data describe 
C) why the data was collected 
D) the richness of the data 
E) the diversity of the data

Question 15

A detailed cost-benefit analysis of a research study may conclude that 1-the project is not cost effective and should be terminated. 2-a smaller sample should be used. 3-a different methodology should be used.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 1, 2, and 3 
E) only 1 or 2 
A) 1 
B) 2 
C) 3 
D) 1, 2, and 3 
E) only 1 or 2

Question 16

In causal research, the research questions and hypotheses are very specific.

Accepted Answer

A) True 
 B)False

Question 17

The absence of structure in an exploratory research permits a thorough pursuit of interesting ideas and clues about the problem situation

Accepted Answer

A) True 
 B)False

Question 18

In a probability sample, each member of the population has a known probability of being included in the sample.

Accepted Answer

A) True 
 B)False

Question 19

Global strategic decisions concern

Accepted Answer

A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets 
A) issues pertaining to foreign market selection, market and mode of entry 
B) micro-level implementation issues in global markets 
C) Critical Path Method for global decisions 
D) research objective. 
E) elimination of error in entering foreign markets

Question 20

Descriptive research can be used to find out how a company should change its product or what kinds of potential customers it should appeal to.

Accepted Answer

A) True 
 B)False

Exam 4: Research Design and Implementation

Using outside research suppliers will nearly always reduce the credibility of research results.

A major challenge that is faced by the researcher in designing the sampling plan is how to minimize nonresponse.

Exploratory research may be useful in finding out what kinds of questions the respondents will be willing or able to answer.

If the expected value of information exceeds the costs of the research project, the project should be shelved.

A research design can be defined as the detailed blueprint used to guide the implementation of a research study towards the realization of its objectives.

GANTT charts are activity flowcharts that schematically represent the activity, time, and personnel requirements of a research project.

One of the dangers of failing to do exploratory research is that of

Which of the following can be called exploratory research ?

Tactical decisions concern

A ___________ escribes a plan for conducting and controlling a research project

To find out if the automobile purchased is related to the buyer's income, one would use

Exploratory research is characterized by research methods that are highly structured.

The difference between primary and secondary data centers on

A detailed cost-benefit analysis of a research study may conclude that 1-the project is not cost effective and should be terminated. 2-a smaller sample should be used. 3-a different methodology should be used.

In causal research, the research questions and hypotheses are very specific.

The absence of structure in an exploratory research permits a thorough pursuit of interesting ideas and clues about the problem situation

In a probability sample, each member of the population has a known probability of being included in the sample.

Global strategic decisions concern

Descriptive research can be used to find out how a company should change its product or what kinds of potential customers it should appeal to.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters