Question 1

Which of the following is an example of sampling frame?

Accepted Answer

A) one respondent 
B) a telephone directory 
C) the Bayesian approach 
D) none of the above 
A) one respondent 
B) a telephone directory 
C) the Bayesian approach 
D) none of the above B

Question 2

When determining sample size, a researcher should take into account

Accepted Answer

A) the number of subgroups to be analyzed. 
B) the required accuracy of the results. 
C) cost. 
D) the variability in the population being studied. 
E) all of these. 
A) the number of subgroups to be analyzed. 
B) the required accuracy of the results. 
C) cost. 
D) the variability in the population being studied. 
E) all of these. E

Question 3

In judgmental sampling, the expert uses his judgment to identify the representative samples.

Accepted Answer

A) True 
 B)False  True

Question 4

A ____________ usually is a list of population members used to obtain a sample

Accepted Answer

A) respondents. 
B) sampling frame. 
C) sampling unit. 
D) superset. 
E) snowball sample. 
A) respondents. 
B) sampling frame. 
C) sampling unit. 
D) superset. 
E) snowball sample.

Question 5

Non-probability sampling is typically used in descriptive type of research.

Accepted Answer

A) True 
 B)False

Question 6

The U.S.Census is an example of a multi-stage sampling design.."

Accepted Answer

A) True 
 B)False

Question 7

A researcher should always be aware of the "age" of a list of population members.

Accepted Answer

A) True 
 B)False

Question 8

Linda Evans wants to do a study involving the population of Houston.She, therefore, divided the city into homogenous areas at random and drew a sample of 10 areas where she interviewed all households.This is an example of

Accepted Answer

A) stratified sampling 
B) cluster sampling 
C) judgmental sampling 
D) multiplicity sampling 
E) systematic sampling 
A) stratified sampling 
B) cluster sampling 
C) judgmental sampling 
D) multiplicity sampling 
E) systematic sampling

Question 9

The "next teenager" is an example of _____________ sampling.a

Accepted Answer

A) random 
B) convenience 
C) stratified 
D) judgmental 
A) random 
B) convenience 
C) stratified 
D) judgmental

Question 10

There is no evidence that people who are listed in the telephone book and those who are not listed are different.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following sampling techniques does not represent an attempt to increase sampling net efficiency by reducing costs?

Accepted Answer

A) stratified sampling 
B) systematic sampling 
C) cluster sampling 
D) multistage sampling 
A) stratified sampling 
B) systematic sampling 
C) cluster sampling 
D) multistage sampling

Question 12

A researcher's decision on a sampling unit may depend on how purchase decisions are made.

Accepted Answer

A) True 
 B)False

Question 13

Disproportionate sampling can be used effectively when a subgroup of a population comprises a relatively small percentage of that population.

Accepted Answer

A) True 
 B)False

Question 14

In an international context, sampling may take place at a number of geographical levels.

Accepted Answer

A) True 
 B)False

Question 15

Compared to simple random sampling, the precision of systematic sampling from a sampling frame monotonically ordered on a variable related to the dependant variable is

Accepted Answer

A) the same 
B) greater 
C) less 
D) cannot tell 
A) the same 
B) greater 
C) less 
D) cannot tell

Question 16

In a shopping center intercept study, the location used to intercept shoppers can affect the sample.

Accepted Answer

A) True 
 B)False

Question 17

If a population is surveyed error is observed, this error is known as

Accepted Answer

A) sampling error 
B) data error 
C) unit error 
D) non sampling error. 
E) unit error. 
A) sampling error 
B) data error 
C) unit error 
D) non sampling error. 
E) unit error.

Question 18

Systematic sampling is useful in sampling time periods.

Accepted Answer

A) True 
 B)False

Question 19

A subset problem is characterized by which of the following?

Accepted Answer

A) population is larger than the sampling frame 
B) sampling frame is larger than the population 
C) some overlap of sampling frame and population 
D) none of the above 
A) population is larger than the sampling frame 
B) sampling frame is larger than the population 
C) some overlap of sampling frame and population 
D) none of the above

Question 20

Which of the following statements about sample size is true?

Accepted Answer

A) A rule of thumb is to include at least two members from every subgroup to be analyzed. 
B) If the sample size is very small, a judgmental sample may be more reliable and representative than a probability sample. 
C) The determination of sample size should not involve cost. 
D) Low sampling costs do not justify a larger sample. 
E) None of the above. 
A) A rule of thumb is to include at least two members from every subgroup to be analyzed. 
B) If the sample size is very small, a judgmental sample may be more reliable and representative than a probability sample. 
C) The determination of sample size should not involve cost. 
D) Low sampling costs do not justify a larger sample. 
E) None of the above.

Exam 14: Sampling Fundamentals

Which of the following is an example of sampling frame?

When determining sample size, a researcher should take into account

In judgmental sampling, the expert uses his judgment to identify the representative samples.

A ____________ usually is a list of population members used to obtain a sample

Non-probability sampling is typically used in descriptive type of research.

The U.S.Census is an example of a multi-stage sampling design.."

A researcher should always be aware of the "age" of a list of population members.

Linda Evans wants to do a study involving the population of Houston.She, therefore, divided the city into homogenous areas at random and drew a sample of 10 areas where she interviewed all households.This is an example of

The "next teenager" is an example of _____________ sampling.a

There is no evidence that people who are listed in the telephone book and those who are not listed are different.

Which of the following sampling techniques does not represent an attempt to increase sampling net efficiency by reducing costs?

A researcher's decision on a sampling unit may depend on how purchase decisions are made.

Disproportionate sampling can be used effectively when a subgroup of a population comprises a relatively small percentage of that population.

In an international context, sampling may take place at a number of geographical levels.

Compared to simple random sampling, the precision of systematic sampling from a sampling frame monotonically ordered on a variable related to the dependant variable is

In a shopping center intercept study, the location used to intercept shoppers can affect the sample.

If a population is surveyed error is observed, this error is known as

Systematic sampling is useful in sampling time periods.

A subset problem is characterized by which of the following?

Which of the following statements about sample size is true?

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

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