Question 1

The decision to combine certain categories is dependent upon the ease with which this can be done and the number of original categories.

Accepted Answer

A) True 
 B)False  True

Question 2

If a research study is well designed, then the researcher is assured of clear judgments and conclusions leading to good decisions, even if the data analysis techniques aren't entirely appropriate.

Accepted Answer

A) True 
 B)False  False

Question 3

The t-test is more sensitive to certain violations of these assumptions than others

Accepted Answer

A) True 
 B)False  False

Question 4

The coding of open-ended questions

Accepted Answer

A) is much more difficult than for closed-ended questions. 
B) could require the coder to make a judgmental decision. 
C) and the problems involved make it advisable to avoid open-ended questions as much as possible. 
D) can be difficult when the handwriting of the respondents is illegible. 
E) all of these. 
A) is much more difficult than for closed-ended questions. 
B) could require the coder to make a judgmental decision. 
C) and the problems involved make it advisable to avoid open-ended questions as much as possible. 
D) can be difficult when the handwriting of the respondents is illegible. 
E) all of these.

Question 5

At what stage in the research process is fieldwork required?

Accepted Answer

A) definition of problem 
B) formulation of research design 
C) editing the code 
D) all of the above 
A) definition of problem 
B) formulation of research design 
C) editing the code 
D) all of the above

Question 6

A researcher made the following claim: "The correlation between the weight of a car and its mileage is 45." Without additional information, it is impossible to say whether this claim is true.

Accepted Answer

A) True 
 B)False

Question 7

Consider the following table:

Accepted Answer

A) The percentage of people with a height of 74 in.is close to 24 percent. 
B) The average height of the sample is 70 in. 
C) Most of the people in the sample are taller than or as tall as 70 in. 
D) The most common height mode.in the sample is 70 in. 
E) All of these are true. 
A) The percentage of people with a height of 74 in.is close to 24 percent. 
B) The average height of the sample is 70 in. 
C) Most of the people in the sample are taller than or as tall as 70 in. 
D) The most common height mode.in the sample is 70 in. 
E) All of these are true.

Question 8

Use the following information for questions 21 through 23
  
-The table shown above is an example of

Accepted Answer

A) one-way classification. 
B) four-way classification. 
C) six-way classification. 
D) cross-tabulation. 
E) none of the above. 
A) one-way classification. 
B) four-way classification. 
C) six-way classification. 
D) cross-tabulation. 
E) none of the above.

Question 9

Consider the following table:   This table represents the heights and basketball team memberships of high school students in a small mid-western town.) 1-The expected percentages of basketball players in the population are 70, 80, 50, 40, and 30, respectively. 2-The estimated number of students in the city's high schools playing basketball, based on the various samples, is 105, 160, 125, 80, and 75. 3-The estimated total number of basketball players in the city's high schools is 545. 4-The weighted.average height of the city's basketball players is different from the average height of the sample.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 4 
E) 1, 2, and 3 
A) 1 
B) 2 
C) 3 
D) 4 
E) 1, 2, and 3

Question 10

Which of the following is not a method of eliciting more information from$ \bar{x} $ he respondents ?

Accepted Answer

A) clarifying the question 
B) asking the respondent to repeat answer 
C) pausing for a reply 
D) all of the above 
A) clarifying the question 
B) asking the respondent to repeat answer 
C) pausing for a reply 
D) all of the above

Question 11

Use the following information for questions 
  
-The percentage of people who say that they will buy the product as soon as it is introduced is: 1) less than that of those who will purchase if others seem satisfied; 2) 20 percent; 3) 2/3 of the percentage of people who will check the price before purchasing.

Accepted Answer

A) 1) 
B) 1) and 2) 
C) 1), 2), and 3) 
D) 2) and 3) 
E) 1) and 3) 
A) 1) 
B) 1) and 2) 
C) 1), 2), and 3) 
D) 2) and 3) 
E) 1) and 3)

Question 12

When cross-tabulating data, the objective of the researcher is to learn how the response variable varies from subgroup to subgroup.

Accepted Answer

A) True 
 B)False

Question 13

The process of editing the data involves

Accepted Answer

A) detecting and correcting interviewer errors. 
B) discovering inconsistencies between responses. 
C) identifying omissions, ambiguities, and errors in responses. 
D) eliminating data from ineligible respondents. 
E) all of these. 
A) detecting and correcting interviewer errors. 
B) discovering inconsistencies between responses. 
C) identifying omissions, ambiguities, and errors in responses. 
D) eliminating data from ineligible respondents. 
E) all of these.

Question 14

In data on inventory costs and the number of orders placed in the preceding year, it was found that the value of the correlation coefficient r was close to zero.It can, therefore, be conclusively stated that these two variables are unrelated.

Accepted Answer

A) True 
 B)False

Question 15

Hypothesis testing of a difference between means can help a researcher decide whether a certain difference was obtained merely by chance or because of differences in the underlying populations.

Accepted Answer

A) True 
 B)False

Question 16

ABC Incorporated asked a sample of residents in each of two cities to indicate the brand of shampoo most preferred by them.They found that 40 percent of the people in City 1 preferred Brand A, as compared with 30 percent in City 2.The results indicate that 1-Brand A is more popular with the sample respondents in City 1. 2-Brand A is more popular with the residents in City 1. 3-a hypothesis test of the significance of the difference in sample percentages is needed before any conclusions about differences in population can be made.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 1 and 3 
E) 1 and 2 
A) 1 
B) 2 
C) 3 
D) 1 and 3 
E) 1 and 2

Question 17

A frequency distribution simply reports the number of responses that each question category receives.

Accepted Answer

A) True 
 B)False

Question 18

Use the following information for questions 
  
-The correlation between sales and radio ad budget

Accepted Answer

A) is 0. 
B) is negative. 
C) is approximately .9. 
D) is less than .75. 
E) cannot be calculated, because the number of data points is too small. 
A) is 0. 
B) is negative. 
C) is approximately .9. 
D) is less than .75. 
E) cannot be calculated, because the number of data points is too small.

Question 19

When presenting the results of a study, the researcher should make sure that the presentation 1-is focused upon the research purpose and objective. 2-includes some assessment of the reliability and validity of the results. 3-points out those aspects of the results that are important or interesting. 4-merely states the statistical results.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 4 
E) 1, 2, and 3 
A) 1 
B) 2 
C) 3 
D) 4 
E) 1, 2, and 3

Question 20

While editing the data collected in a survey to determine the psychographic profiles of heavy users of cereals, some of the responses were found to contain omissions, ambiguities, and errors. The researcher should do which of the following? 1-Try to recontact the respondents if feasible.and obtain clarification. 2-Throw out those questionnaires which have many errors or errors involving crucial questions. 3-Ignore questionable responses while making use of the remainder of a respondent's data. 4-Use intuition and common sense to revise erroneous responses, based on an educated assessment of how a respondent should have answered.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 4 
E) 1, 2, or 3 
A) 1 
B) 2 
C) 3 
D) 4 
E) 1, 2, or 3

The decision to combine certain categories is dependent upon the ease with which this can be done and the number of original categories.

If a research study is well designed, then the researcher is assured of clear judgments and conclusions leading to good decisions, even if the data analysis techniques aren't entirely appropriate.

The t-test is more sensitive to certain violations of these assumptions than others

The coding of open-ended questions

At what stage in the research process is fieldwork required?

A researcher made the following claim: "The correlation between the weight of a car and its mileage is 45." Without additional information, it is impossible to say whether this claim is true.

Consider the following table:

Use the following information for questions 21 through 23 -The table shown above is an example of

Which of the following is not a method of eliciting more information from $\bar{x}$ he respondents ?

When cross-tabulating data, the objective of the researcher is to learn how the response variable varies from subgroup to subgroup.

The process of editing the data involves

In data on inventory costs and the number of orders placed in the preceding year, it was found that the value of the correlation coefficient r was close to zero.It can, therefore, be conclusively stated that these two variables are unrelated.

Hypothesis testing of a difference between means can help a researcher decide whether a certain difference was obtained merely by chance or because of differences in the underlying populations.

A frequency distribution simply reports the number of responses that each question category receives.

Use the following information for questions -The correlation between sales and radio ad budget

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters

Exam 16: Fundamentals of Data Analysis

The decision to combine certain categories is dependent upon the ease with which this can be done and the number of original categories.

If a research study is well designed, then the researcher is assured of clear judgments and conclusions leading to good decisions, even if the data analysis techniques aren't entirely appropriate.

The t-test is more sensitive to certain violations of these assumptions than others

The coding of open-ended questions

At what stage in the research process is fieldwork required?

A researcher made the following claim: "The correlation between the weight of a car and its mileage is 45." Without additional information, it is impossible to say whether this claim is true.

Consider the following table:

Use the following information for questions 21 through 23 -The table shown above is an example of

Which of the following is not a method of eliciting more information from xˉ \bar{x} xˉ he respondents ?

When cross-tabulating data, the objective of the researcher is to learn how the response variable varies from subgroup to subgroup.

The process of editing the data involves

In data on inventory costs and the number of orders placed in the preceding year, it was found that the value of the correlation coefficient r was close to zero.It can, therefore, be conclusively stated that these two variables are unrelated.

Hypothesis testing of a difference between means can help a researcher decide whether a certain difference was obtained merely by chance or because of differences in the underlying populations.

A frequency distribution simply reports the number of responses that each question category receives.

Use the following information for questions -The correlation between sales and radio ad budget

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters

Which of the following is not a method of eliciting more information from $\bar{x}$ he respondents ?