Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association
Exam 1: A Decision Making Perspective on Marketing Intelligence63 Questions
Exam 2: Marketing Research in Practice30 Questions
Exam 3: The Marketing Research Process67 Questions
Exam 4: Research Design and Implementation78 Questions
Exam 5: Secondary Sources of Marketing Data55 Questions
Exam 6: Standardized Sources of Marketing Data50 Questions
Exam 7: Marketing Research on the Internet24 Questions
Exam 8: Information Collection: Qualitative and Observational Methods80 Questions
Exam 9: Information From Respondents: Issues in Data Collection35 Questions
Exam 10: Information From Respondents: Survey Methods60 Questions
Exam 11: Ttitude Measurement95 Questions
Exam 12: Signing the Questionnaire65 Questions
Exam 13: Xperimentation102 Questions
Exam 14: Sampling Fundamentals85 Questions
Exam 15: Sample Size and Statistical Theory45 Questions
Exam 16: Fundamentals of Data Analysis61 Questions
Exam 17: Hypothesis Testing: Basic Concepts and Tests of Association45 Questions
Exam 18: Hypothesis Testing: Means and Proportions20 Questions
Exam 19: Correlation Analysis and Regression Analysis52 Questions
Exam 20: Iscriminant, Factor and Cluster Analysis66 Questions
Exam 21: Multidimensional Scaling and Conjoint Analysis52 Questions
Exam 22: Presenting the Results10 Questions
Exam 23: Marketing-Mix Measures144 Questions
Exam 25: Ontemporary Applications of Marketing Intelligence38 Questions
Exam 25: Atabase Marketing, E-Commerce, Relationship43 Questions
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The higher the significance level used for testing a hypothesis, the higher is the probability of rejecting the null hypothesis when it is true.
(True/False)
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The larger the degrees of freedom, the lower is the likelihood of observing differences among the variables.
(True/False)
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A p-value of .45 means that the evidence against the null hypothesis is very weak.
(True/False)
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For data in the previous question, what would the overall chi-square value be for the whole table if the expected value for the Q1 yes - Q2 yes cell was equal to 23 ?
(Multiple Choice)
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The confidence with which we may reject/accept a hypothesis is independent of the sample size, but dependent on the true population variance.
(True/False)
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The Chi square test can provide a useful measurement of association.
(True/False)
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A p-value of .07 means that the results are statistically significant at the 0.05 level. Assume that a new product is placed in a sample of stores.The sample mean for units sold is 35 units.We test the hypothesis that the population mean is only 20.
(True/False)
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We can be more confident in rejecting the null hypothesis with a p-value of 0.05 than with a p-value of 0.02.
(True/False)
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New Products Incorporated ran a test market for their latest product in two markets, City A and City B.Both have equal populations.The average weekly sales were $1,000 and $800, respectively, in the two cities.Based on this information, we can say that 1-sales in City A are significantly higher than sales in City B. 2-the difference in the sales level could be due to a sampling error. 3-the difference in the sales level may be due to the fact that the residents of City B accepted the product to a lesser degree than those of City A.
(Multiple Choice)
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a If x = 10, n = 16 σ x2 = 10, n = 16
The p-value for a sample observation of X = 11, based on the null hypothesis that the sample was drawn from the above population, would be closest to

(Multiple Choice)
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Use the following information for questions
-1-The marginal distribution for F is .2 often), .5 occasional), .3 seldom). 2-The marginal distribution for F is .5 often), .5 occasional), 0.0 seldom). 3-The marginal distribution for L is .5 convenient), .5 not convenient). 4-The marginal distribution for L is .2 convenient), .8 not convenient).

(Multiple Choice)
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Use the following information for questions
-According to the data above, which of the following is true? 1-E convenient, often) = E often, convenient) 2-E seldom, not convenient) = 30 3-E seldom, not convenient) = 20 4-E convenient, occasional) = 50

(Multiple Choice)
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Hypothesis testing can be used to establish whether the null hypothesis is true or false.
(True/False)
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The null hypothesis associated with the sample Chi square statistic is that the two intervally scaled.variables are statistically independent.
(True/False)
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The Chi square test cannot be used to ascertain whether the observed pattern fits with the expected pattern.
(True/False)
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After analyzing repeat purchase sales data from two market segments, the researcher reported that the p-value was 0.15.This implies that there are more than 15 chances out of 100 that the difference found was simply due to a sampling accident.
(True/False)
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Use the following information for questions
A subscription service stated that preferences for different
national magazines were independent of geographical location.A
survey was taken in which 300 respondents randomly chosen from three
areas were given a choice among three different magazines.Each
person expressed his or her favorite.The following results were
obtained:
-Suppose the chi-square value for the above test is 15; this will yield a significance level closest to the value

(Multiple Choice)
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Use the following information for questions
-For the data above, which of the following statements is true? 1-The 2 statistic is 4.167. 2-The 2 statistic is 6.25. 3-The p-value is less than 0.01.

(Multiple Choice)
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Degrees of freedom refers to the number or bits of "free" or unconstrained data used in calculating a sample statistic.
(True/False)
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