Question 1

Identifying inadmissible errors is called

Accepted Answer

A) consistency check 
B) coding 
C) editing 
D) none of the above 
A) consistency check 
B) coding 
C) editing 
D) none of the above

Question 2

When problems are identified during the editing stage, the researcher's only options are to re-contact the respondent or to throw out the entire questionnaire.

Accepted Answer

A) True 
 B)False

Question 3

The coding of closed-ended questions involves judgment decisions.

Accepted Answer

A) True 
 B)False

Question 4

Data analysis is a powerful aid to gaining useful knowledge and it can help an investigator rescue even poorly conceived research.

Accepted Answer

A) True 
 B)False

Question 5

Which one of the following is not an assumption underlying a test statistic?

Accepted Answer

A) the samples are independent 
B) the characteristic of interest in each population have normal distribution 
C) the two populations are of equal size 
D) the populations have equal variances 
A) the samples are independent 
B) the characteristic of interest in each population have normal distribution 
C) the two populations are of equal size 
D) the populations have equal variances

Question 6

Omissions refer simply to the errors resulting from the failure of interviewers to ask all questions.

Accepted Answer

A) True 
 B)False

Question 7

The most primitive form of data from data analysis perspective is

Accepted Answer

A) nominal scale 
B) ordinal scale 
C) interval scale 
D) ratio scale 
A) nominal scale 
B) ordinal scale 
C) interval scale 
D) ratio scale

Question 8

While analyzing his data, Mr.Thorough decided to use a frequency distribution to study the response to each question.Later he became interested in finding out if there were any significant differences between the three subgroups in his study.The appropriate technique at this stage is the difference between means.

Accepted Answer

A) True 
 B)False

Question 9

A researcher who uses a frequency distribution or a single number will necessarily reach the same conclusion.

Accepted Answer

A) True 
 B)False

Question 10

A procedure in which the existing data are modified to create new variables is called

Accepted Answer

A) Data modification 
B) Variable Re-specification 
C) Scale Transformation 
D) Standardization 
A) Data modification 
B) Variable Re-specification 
C) Scale Transformation 
D) Standardization

Question 11

The purpose of editing is to identify omissions, ambiguities, and errors in the responses.

Accepted Answer

A) True 
 B)False

Question 12

What inferences about the relation between income and oven ownership may be drawn from the data above?

Accepted Answer

A) No inferences can be made without performing a hypothesis test. 
B) The higher the income, the fewer the number of ovens owned. 
C) A higher proportion of people in the lower income bracket own microwave ovens. 
D) A higher proportion of those in the higher income bracket own microwave ovens. 
E) In absolute terms, the ownership of conventional ovens seems to decline with income, while that of microwaves appears to
Increase. 
A) No inferences can be made without performing a hypothesis test. 
B) The higher the income, the fewer the number of ovens owned. 
C) A higher proportion of people in the lower income bracket own microwave ovens. 
D) A higher proportion of those in the higher income bracket own microwave ovens. 
E) In absolute terms, the ownership of conventional ovens seems to decline with income, while that of microwaves appears to
Increase.

Question 13

Nominal-scaled data is the best from the perspective of data analysis

Accepted Answer

A) True 
 B)False

Question 14

While inspecting political polling data, you notice that when the distance jogged by the President the independent variable. increases, his popularity rating the dependent variable.goes down. This would indicate a positive correlation between the two variables.

Accepted Answer

A) True 
 B)False

Question 15

Every questionnaire should have some open-ended questions.

Accepted Answer

A) True 
 B)False

Question 16

If a researcher's objective is to analyze a single question for various subgroups, based on a frequency distribution, the technique is termed cross-tabulation.

Accepted Answer

A) True 
 B)False

Question 17

It is generally easier to code open-ended questions as compared with closed-ended questions because the researcher has more options with open-ended questions.

Accepted Answer

A) True 
 B)False

Question 18

The difference between means is concerned with the association between two questions, the question defining the group for example, smokers or nonsmokers) and another question fear of fires).

Accepted Answer

A) True 
 B)False

Question 19

Use the following information for questions 
  
-The table above is an example of a difference between means.

Accepted Answer

A) a frequency distribution. 
B) a two-way tabulation. 
C) a cross-tabulation. 
D) an interval-scaled question. 
A) a frequency distribution. 
B) a two-way tabulation. 
C) a cross-tabulation. 
D) an interval-scaled question.

Question 20

A researcher might want to do multivariate analysis for which of the following legitimate reasons? 1-To be able to group variables or people 2-To help improve predictive validity 3-To compare the difference between two means 4-To make the results look more meaningful and impressive to management

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 4 
E) 1 and 2 
A) 1 
B) 2 
C) 3 
D) 4 
E) 1 and 2

Exam 16: Fundamentals of Data Analysis

Identifying inadmissible errors is called

When problems are identified during the editing stage, the researcher's only options are to re-contact the respondent or to throw out the entire questionnaire.

The coding of closed-ended questions involves judgment decisions.

Data analysis is a powerful aid to gaining useful knowledge and it can help an investigator rescue even poorly conceived research.

Which one of the following is not an assumption underlying a test statistic?

Omissions refer simply to the errors resulting from the failure of interviewers to ask all questions.

The most primitive form of data from data analysis perspective is

A researcher who uses a frequency distribution or a single number will necessarily reach the same conclusion.

A procedure in which the existing data are modified to create new variables is called

The purpose of editing is to identify omissions, ambiguities, and errors in the responses.

What inferences about the relation between income and oven ownership may be drawn from the data above?

Nominal-scaled data is the best from the perspective of data analysis

While inspecting political polling data, you notice that when the distance jogged by the President the independent variable. increases, his popularity rating the dependent variable.goes down. This would indicate a positive correlation between the two variables.

Every questionnaire should have some open-ended questions.

If a researcher's objective is to analyze a single question for various subgroups, based on a frequency distribution, the technique is termed cross-tabulation.

It is generally easier to code open-ended questions as compared with closed-ended questions because the researcher has more options with open-ended questions.

The difference between means is concerned with the association between two questions, the question defining the group for example, smokers or nonsmokers) and another question fear of fires).

Use the following information for questions -The table above is an example of a difference between means.

A researcher might want to do multivariate analysis for which of the following legitimate reasons? 1-To be able to group variables or people 2-To help improve predictive validity 3-To compare the difference between two means 4-To make the results look more meaningful and impressive to management

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

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