Question 1

The length of the questionnaire depends upon

Accepted Answer

A) the research information sought. 
B) the quantity of information required. 
C) the availability of respondents. 
D) the budget allocated for the research study. 
E) the survey method employed. 
A) the research information sought. 
B) the quantity of information required. 
C) the availability of respondents. 
D) the budget allocated for the research study. 
E) the survey method employed.

Question 2

One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives

Accepted Answer

A) True 
 B)False

Question 3

Respondent's impression of the interviewer impacts interviewer error

Accepted Answer

A) True 
 B)False

Question 4

Open-ended questions are most suited for self-administered questionnaires.

Accepted Answer

A) True 
 B)False

Question 5

Measuring behavior usually involves:

Accepted Answer

A) what the respondents did or did not do 
B) where the action takes place 
C) the timing of action 
D) the frequency or persistence of behavior 
E) all of the above 
A) what the respondents did or did not do 
B) where the action takes place 
C) the timing of action 
D) the frequency or persistence of behavior 
E) all of the above

Question 6

Which of the following conditions must a researcher reasonably satisfy in order to get meaningful survey results? 1-The population has been correctly defined and the sample is representative of the population. 2-The respondents who are selected are willing to participate. 3-The respondents understand the interviewers' questions and the interviewers correctly record the questions.

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 2 and 3 
E) 1, 2, and 3 
A) 1 
B) 2 
C) 3 
D) 2 and 3 
E) 1, 2, and 3

Question 7

Group administered surveys are characterized by

Accepted Answer

A) no response rates. 
B) low response rates. 
C) high response rates. 
D) nonfeasibility. 
E) none of the above. 
A) no response rates. 
B) low response rates. 
C) high response rates. 
D) nonfeasibility. 
E) none of the above.

Question 8

How can the problem of interviewer bias be minimized?

Accepted Answer

A) switching to an alternative mode of data collection 
B) increasing the sample size 
C) validating a certain percentage of completed interviews 
D) disguising the purpose of the research project 
E) none of the above 
A) switching to an alternative mode of data collection 
B) increasing the sample size 
C) validating a certain percentage of completed interviews 
D) disguising the purpose of the research project 
E) none of the above

Question 9

One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.

Accepted Answer

A) True 
 B)False

Question 10

A phenotypic source of refusals refers to

Accepted Answer

A) the indigenous characteristics of respondents such as age, sex and occupation) 
B) characteristics of the data collection procedure questions asked, length of the interview) 
C) respondents who refuse to clarify their answers and who seem anxious to end the interview. 
D) respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number of
Times when asked. 
E) None of the above. 
A) the indigenous characteristics of respondents such as age, sex and occupation) 
B) characteristics of the data collection procedure questions asked, length of the interview) 
C) respondents who refuse to clarify their answers and who seem anxious to end the interview. 
D) respondents who forget how many times in the past month they have been shopping and who underestimate or overestimate the number of
Times when asked. 
E) None of the above.

Question 11

Which one of the following is not true of collecting data by telephone?

Accepted Answer

A) virtually everyone can be reached 
B) cost is relatively low 
C) a good way to reach executives and other important people 
D) eliminates interviewer bias 
E) none of the above 
A) virtually everyone can be reached 
B) cost is relatively low 
C) a good way to reach executives and other important people 
D) eliminates interviewer bias 
E) none of the above

Question 12

An interview conducted using a given list of questions asking third person questions is an example of

Accepted Answer

A) structured direct interview 
B) structured indirect interview 
C) unstructured direct interview 
D) unstructured indirect interview 
E) none of the above 
A) structured direct interview 
B) structured indirect interview 
C) unstructured direct interview 
D) unstructured indirect interview 
E) none of the above

Question 13

The best solution to minimizing interview errors involves

Accepted Answer

A) the recruitment and selection of interviewers. 
B) the training of interviewers. 
C) the motivation of interviewers. 
D) the control of interviewers. 
E) all of these. 
A) the recruitment and selection of interviewers. 
B) the training of interviewers. 
C) the motivation of interviewers. 
D) the control of interviewers. 
E) all of these.

Question 14

The best way to improve the response rate of mail interviews is to

Accepted Answer

A) offer an incentive 
B) pre-notify people of the survey 
C) use colored questionnaires 
D) use first class mail 
E) none of the above 
A) offer an incentive 
B) pre-notify people of the survey 
C) use colored questionnaires 
D) use first class mail 
E) none of the above

Question 15

Telephone survey is the least expense form of data collection.

Accepted Answer

A) True 
 B)False

The length of the questionnaire depends upon

One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives

Respondent's impression of the interviewer impacts interviewer error

Open-ended questions are most suited for self-administered questionnaires.

Measuring behavior usually involves:

Group administered surveys are characterized by

How can the problem of interviewer bias be minimized?

One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.

A phenotypic source of refusals refers to

Which one of the following is not true of collecting data by telephone?

An interview conducted using a given list of questions asking third person questions is an example of

The best solution to minimizing interview errors involves

The best way to improve the response rate of mail interviews is to

Telephone survey is the least expense form of data collection.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters

Exam 9: Information From Respondents: Issues in Data Collection

The length of the questionnaire depends upon

One way to reduce nonresponse error is to try to interview respondents in ways that are less intrusive in their lives

Respondent's impression of the interviewer impacts interviewer error

Open-ended questions are most suited for self-administered questionnaires.

Measuring behavior usually involves:

Group administered surveys are characterized by

How can the problem of interviewer bias be minimized?

One of the reasons people refuse to participate in surveys is fear of the motives of an interviewer or of the uses to which the data will be put.

A phenotypic source of refusals refers to

Which one of the following is not true of collecting data by telephone?

An interview conducted using a given list of questions asking third person questions is an example of

The best solution to minimizing interview errors involves

The best way to improve the response rate of mail interviews is to

Telephone survey is the least expense form of data collection.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Research Design and Implementation

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

Filters