Exam 8: Information Collection: Qualitative and Observational Methods

Nondirective interviewing 1-is especially effective with busy executives. 2-attempts to cover a specific list of topics or sub-areas. 3-gives the respondent maximum freedom to respond within the bounds of the topics of interest to the interviewer.

A small convenience sample in which there is an interviewer who keeps the discussion centered on a few predetermined topics is known as a

Conducting telephonic interviews costs a lot of time and money

In projective techniques, the more ambiguous the object presented to a respondent, the more the respondent has to project himself or herself.

When third-person techniques are used, a respondent will say that his likes and dislikes are the same as his neighbor's.

Which of the following is not true about a case study? 1-It involves the use of historical data, which must be collected from a single source over many years. 2-It may be the only way to understand a complicated situation. 3-It is a source of research hypotheses.

Observation methods can be used to observe motives, attitudes, or intentions.

Focus groups should always include respondents from all age groups in order to provide various points of view.

An) ___________ focus group enables the researcher to experience the emotional framework in which the product is being used.

While conducting a telephonic interview, the interviewer can do all of the following except

The moderator's required skill level is the highest in an)

The researcher should use projective techniques when a respondent 1-refuses to answer a question. 2-is unaware of his or her own feelings. 3-is afraid of appearing to be critical.

Observational methods can be used effectively to record attitudes and intentions.

Strategically designed and well executed telephone interviews are better than focus groups when information is needed from business decision-makers.

Which of the survey methods is least restrictive in terms of the type and form of questions that can be asked?

Which of the following statements regarding structure in overt data collection is true ?

It is a characteristic of group interaction that new ideas will be readily accepted.

When looking at the results of a series of focus groups, any analyst can find comments which represent his or her perception of the research issue.

The order of discussion in a focus group goes from the specific to the general.

Contrived observation involves questions of ethics which are still unresolved.