Question 1

In exploratory research, hypotheses may be very vague or may not exist at all.

Accepted Answer

A) True 
 B)False

Question 2

Because the results of research studies are unpredictable, it is not possible to judge beforehand whether specific cross-tabulations of one question by another will be relevant to the research question.

Accepted Answer

A) True 
 B)False

Question 3

Data collection methods also vary depending on the managerial style and the culture of the organization

Accepted Answer

A) True 
 B)False

Question 4

The probability based scheduling approach that recognizes and measures the uncertainty of the project completion times is the

Accepted Answer

A) GANTT chart. 
B) PERT chart. 
C) Critical Path Method. 
D) GERT chart. 
E) none of the above. 
A) GANTT chart. 
B) PERT chart. 
C) Critical Path Method. 
D) GERT chart. 
E) none of the above.

Question 5

Error caused by the improper design of an experiment is measurement error.

Accepted Answer

A) True 
 B)False

Question 6

If brand preference data is collected instead of brand purchase data, the following error is said to be ommitted.

Accepted Answer

A) surrogate information error 
B) population definition error 
C) non-response error 
D) measurement error 
E) none of the above 
A) surrogate information error 
B) population definition error 
C) non-response error 
D) measurement error 
E) none of the above

Question 7

One of the research tactics is to translate the research objectives into questions that can be answered by the respondents and then into information requirements.

Accepted Answer

A) True 
 B)False

Question 8

Lower cost and specially skilled personnel can be two good reasons to use outside research suppliers.

Accepted Answer

A) True 
 B)False

Question 9

Descriptive research can isolate the cause in a cause-and-effect relationship.

Accepted Answer

A) True 
 B)False

Question 10

Good reasons to use an outside research supplier may include all of the following except

Accepted Answer

A) lower cost. 
B) lack of confidence in the internal research staff. 
C) special facilities or expertise. 
D) political considerations in the case of an internal policy dispute. 
E) the need for high credibility because the research findings will be used in legal proceedings. 
A) lower cost. 
B) lack of confidence in the internal research staff. 
C) special facilities or expertise. 
D) political considerations in the case of an internal policy dispute. 
E) the need for high credibility because the research findings will be used in legal proceedings.

Question 11

Sampling frame error occurs when an inappropriate population is chosen for the research study.

Accepted Answer

A) True 
 B)False

Question 12

Probability sampling should be used whenever it is crucial to have a sample that is representative of the population being studied.

Accepted Answer

A) True 
 B)False

Question 13

Among the many decisions involved in designing a research study, the decision of how the data will be obtained is not one of the most important.

Accepted Answer

A) True 
 B)False

Question 14

The time involved in doing a research study should be considered when calculating the cost of research.An opportunity may be missed if research delays a management decision.

Accepted Answer

A) True 
 B)False

Question 15

To find out the effect of price on sales of a particular brand, the most appropriate research design would be

Accepted Answer

A) exploratory research 
B) causal research 
C) descriptive research 
D) primary research 
E) none of the above 
A) exploratory research 
B) causal research 
C) descriptive research 
D) primary research 
E) none of the above

Question 16

Descriptive research can be defined as

Accepted Answer

A) a research approach which is used when a researcher needs general insights into a problem. 
B) an approach to determine cause-and-effect relationships. 
C) a snapshot of some aspect of the marketing environment at a particular point in time. 
D) an approach which isolates all causal factors. 
E) none of the above. 
A) a research approach which is used when a researcher needs general insights into a problem. 
B) an approach to determine cause-and-effect relationships. 
C) a snapshot of some aspect of the marketing environment at a particular point in time. 
D) an approach which isolates all causal factors. 
E) none of the above.

Question 17

Syndicated data are an example of secondary data.

Accepted Answer

A) True 
 B)False

Question 18

Design errors are also called research induced errors.

Accepted Answer

A) True 
 B)False

Exam 4: Research Design and Implementation

In exploratory research, hypotheses may be very vague or may not exist at all.

Because the results of research studies are unpredictable, it is not possible to judge beforehand whether specific cross-tabulations of one question by another will be relevant to the research question.

Data collection methods also vary depending on the managerial style and the culture of the organization

The probability based scheduling approach that recognizes and measures the uncertainty of the project completion times is the

Error caused by the improper design of an experiment is measurement error.

If brand preference data is collected instead of brand purchase data, the following error is said to be ommitted.

One of the research tactics is to translate the research objectives into questions that can be answered by the respondents and then into information requirements.

Lower cost and specially skilled personnel can be two good reasons to use outside research suppliers.

Descriptive research can isolate the cause in a cause-and-effect relationship.

Good reasons to use an outside research supplier may include all of the following except

Sampling frame error occurs when an inappropriate population is chosen for the research study.

Probability sampling should be used whenever it is crucial to have a sample that is representative of the population being studied.

Among the many decisions involved in designing a research study, the decision of how the data will be obtained is not one of the most important.

The time involved in doing a research study should be considered when calculating the cost of research.An opportunity may be missed if research delays a management decision.

To find out the effect of price on sales of a particular brand, the most appropriate research design would be

Descriptive research can be defined as

Syndicated data are an example of secondary data.

Design errors are also called research induced errors.

A Decision Making Perspective on Marketing Intelligence

Marketing Research in Practice

The Marketing Research Process

Secondary Sources of Marketing Data

Standardized Sources of Marketing Data

Marketing Research on the Internet

Information Collection: Qualitative and Observational Methods

Information From Respondents: Issues in Data Collection

Information From Respondents: Survey Methods

Ttitude Measurement

Signing the Questionnaire

Xperimentation

Sampling Fundamentals

Sample Size and Statistical Theory

Fundamentals of Data Analysis

Hypothesis Testing: Basic Concepts and Tests of Association

Hypothesis Testing: Means and Proportions

Correlation Analysis and Regression Analysis

Iscriminant, Factor and Cluster Analysis

Multidimensional Scaling and Conjoint Analysis

Presenting the Results

Marketing-Mix Measures

Ontemporary Applications of Marketing Intelligence

Atabase Marketing, E-Commerce, Relationship

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