Exam 1: The Concept of Strategy

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Two main levels of strategy can be distinguished: the corporate strategy level and the business (or competitive) strategy level

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The basic strategy framework links a firm to its owners - the shareholders

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Strategy fulfills three major roles. It is a:

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Strategic analysis gives us frameworks to identify, classify and understand issues

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Good strategy analysis generates 'right' answers to strategic problems

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How do corporate level strategy and business level strategy differ?

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Executing a good strategy well often determines the extent of a firm's success

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For most firms, luck appears to be the largest factor explaining whether they fail or succeed

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In practice, strategy making is:

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Strategic goals have to be:

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Is the business strategy the strategy of a part of the firm or the strategy of the whole firm competing in a specific market?

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Two schools of thought consider the strategic process differently:

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"Strategy as a target" means that:

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In the military field, we generally make the following distinction between strategy and tactic:

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Are corporate-level strategic decisions only made by top managers?

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Prahalad and Hamel used "strategic intent" to describe the articulation of a desired leadership position. This implies that:

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Strategy can be:

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From the three stories describing key attributes of strategy at the beginning of the chapter, four factors stand out:

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Strategic decisions are important, involve a significant commitment of resources and should be easily reversible

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Firms experience different levels of stability in regards to their external environments. For example:

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