Question 1

The purchasing power of a population is categorized as being part of the technological environment of a company's macroenvironment.

Accepted Answer

A) True 
 B)False

Question 2

Kelstone Developers is planning to build a new shopping mall which requires the partial taking of a nearby park.Walking Green,an environmental group,challenged the plan,citing environmental destruction.In response to the demands of Walking Green,Kelstone Developers promised to build a park-like walkway around the mall.Walking Green is an example of a(n)________ in this scenario.

Accepted Answer

A) financial public 
B) government public 
C) citizen-action public 
D) internal public 
E) media public 
A) financial public 
B) government public 
C) citizen-action public 
D) internal public 
E) media public

Question 3

Which of the following acts directly affects a marketers ability to market products online?

Accepted Answer

A) Consumer Product Safety Act 
B) Wheeler-Lea Act 
C) CAN-SPAM Act 
D) Do-Not-Call Implementation Act 
E) Telephone Consumer Protection Act 
A) Consumer Product Safety Act 
B) Wheeler-Lea Act 
C) CAN-SPAM Act 
D) Do-Not-Call Implementation Act 
E) Telephone Consumer Protection Act

Question 4

What are marketing intermediaries? What are the different types of marketing intermediaries?

Accepted Answer

Marketing intermediaries help the compan

Question 5

The town of Genter has just witnessed a devastating hurricane,which crippled the town's infrastructure.Rondoll Mart,a retail chain that has plans to open a new retail store in Genter organized a program to help the people of Genter.The program consisted of providing free meals to those who had lost their dwellings in the hurricane.By providing such a service,what section of the marketing microenvironment did Rondoll Mart best utilize to its advantage?

Accepted Answer

A) suppliers 
B) marketing intermediaries 
C) local publics 
D) competitors 
E) employees 
A) suppliers 
B) marketing intermediaries 
C) local publics 
D) competitors 
E) employees

Question 6

Which of the following represents a change in the technological dimension of the macroenvironment of a marketing firm?

Accepted Answer

A) increased use of cause-related marketing 
B) increased use of RFID system to track products 
C) increased need to comply with government regulations on environment sustainability 
D) increased use of value marketing 
E) increased need to engage in mass marketing over market segmentation 
A) increased use of cause-related marketing 
B) increased use of RFID system to track products 
C) increased need to comply with government regulations on environment sustainability 
D) increased use of value marketing 
E) increased need to engage in mass marketing over market segmentation

Question 7

Subsistence economies provide the best marketing opportunities to companies.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following would be considered a factor of the company's marketing economic environment?

Accepted Answer

A) suppliers to the competitor 
B) distributional channels adopted by competitors 
C) consumer spending patterns 
D) migratory patterns of the population 
E) race and ethnicities of different populations 
A) suppliers to the competitor 
B) distributional channels adopted by competitors 
C) consumer spending patterns 
D) migratory patterns of the population 
E) race and ethnicities of different populations

Question 9

Customer markets that consist of individuals and households are known as business markets.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a criticism of online marketing techniques that involves consumer information?

Accepted Answer

A) that companies fail to provide value-priced products for online customers 
B) that companies track, share, and misuse browsing details of unknowing customers 
C) that companies provide too many alternative products online which confuses customers 
D) that companies don't follow the marketing orientation when devising promotional offers online 
E) that companies have failed to reach their target customers through online marketing 
A) that companies fail to provide value-priced products for online customers 
B) that companies track, share, and misuse browsing details of unknowing customers 
C) that companies provide too many alternative products online which confuses customers 
D) that companies don't follow the marketing orientation when devising promotional offers online 
E) that companies have failed to reach their target customers through online marketing

Question 11

The U.S.population is considered to be a homogeneous population where different ethnic groups have assimilated and lost their diversities.

Accepted Answer

A) True 
 B)False

Question 12

The ________ empowers the FTC to establish limits on quantity discounts,forbid some brokerage allowances,and prohibit promotional allowances except when made available on proportionately equal terms.

Accepted Answer

A) Taft-Hartley Act 
B) Robinson-Patman Act 
C) Lanham Trademark Act 
D) Wheeler-Lea Act 
E) CAN-SPAM Act 
A) Taft-Hartley Act 
B) Robinson-Patman Act 
C) Lanham Trademark Act 
D) Wheeler-Lea Act 
E) CAN-SPAM Act

Question 13

Lather of Heaven is a manufacturer of personal care products that has decided to start a new line of products called Natucare,that only contains natural ingredients.What marketing strategy should Lather of Heaven use if it wants to tap a niche market of organic product users?

Accepted Answer

(Students' answers may vary.The answer g

Question 14

Why is business legislation necessary?

Accepted Answer

Business legislation has been enacted fo

Question 15

Why is monitoring the technological environment crucial for marketing professionals?

Accepted Answer

(Students' answers may vary.The answer g

Question 16

Which of the following is an example of cause-related marketing?

Accepted Answer

A) a firm selling groceries without using retail outlets 
B) a firm selling fruit juices catering to health conscious people 
C) a firm selling health insurances only through online sites 
D) a firm selling cars mandating that the car can only be serviced by their own dealers 
E) a firm selling books where a percentage of sales goes to a charity 
A) a firm selling groceries without using retail outlets 
B) a firm selling fruit juices catering to health conscious people 
C) a firm selling health insurances only through online sites 
D) a firm selling cars mandating that the car can only be serviced by their own dealers 
E) a firm selling books where a percentage of sales goes to a charity

Question 17

JiJi Distributors Ltd.buys products from manufacturers for wholesale,and sells them to retailers.Which of the following markets does JiJi Distributors Ltd.cater to?

Accepted Answer

A) business markets 
B) reseller markets 
C) manufacturer markets 
D) supplier markets 
E) niche markets 
A) business markets 
B) reseller markets 
C) manufacturer markets 
D) supplier markets 
E) niche markets

Question 18

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

Accepted Answer

A) professional workers 
B) manufacturing workers 
C) white-collar workers 
D) telecommuters 
E) women employees 
A) professional workers 
B) manufacturing workers 
C) white-collar workers 
D) telecommuters 
E) women employees

Question 19

Discuss,with an example,how marketing has adapted to geographical shifts in the U.S.population.

Accepted Answer

For more than a century,Americans have b

Question 20

In which of the following ways is the Wheeler-Lea Act influential to the food and drug industry?

Accepted Answer

A) It provides for the regulation of packaging and the labeling of food products. 
B) It forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs. 
C) It establishes the Food and Drug Administration. 
D) It places advertising of food and drugs under FTC jurisdiction. 
E) It requires that food product labels provide detailed nutritional information. 
A) It provides for the regulation of packaging and the labeling of food products. 
B) It forbids the manufacture or sale of adulterated or fraudulently labeled foods and drugs. 
C) It establishes the Food and Drug Administration. 
D) It places advertising of food and drugs under FTC jurisdiction. 
E) It requires that food product labels provide detailed nutritional information.

The purchasing power of a population is categorized as being part of the technological environment of a company's macroenvironment.

Which of the following acts directly affects a marketers ability to market products online?

What are marketing intermediaries? What are the different types of marketing intermediaries?

Which of the following represents a change in the technological dimension of the macroenvironment of a marketing firm?

Subsistence economies provide the best marketing opportunities to companies.

Which of the following would be considered a factor of the company's marketing economic environment?

Customer markets that consist of individuals and households are known as business markets.

Which of the following is a criticism of online marketing techniques that involves consumer information?

The U.S.population is considered to be a homogeneous population where different ethnic groups have assimilated and lost their diversities.

The ________ empowers the FTC to establish limits on quantity discounts,forbid some brokerage allowances,and prohibit promotional allowances except when made available on proportionately equal terms.

Lather of Heaven is a manufacturer of personal care products that has decided to start a new line of products called Natucare,that only contains natural ingredients.What marketing strategy should Lather of Heaven use if it wants to tap a niche market of organic product users?

Why is business legislation necessary?

Why is monitoring the technological environment crucial for marketing professionals?

Which of the following is an example of cause-related marketing?

JiJi Distributors Ltd.buys products from manufacturers for wholesale,and sells them to retailers.Which of the following markets does JiJi Distributors Ltd.cater to?

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

Discuss,with an example,how marketing has adapted to geographical shifts in the U.S.population.

In which of the following ways is the Wheeler-Lea Act influential to the food and drug industry?

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

The purchasing power of a population is categorized as being part of the technological environment of a company's macroenvironment.

Which of the following acts directly affects a marketers ability to market products online?

What are marketing intermediaries? What are the different types of marketing intermediaries?

Which of the following represents a change in the technological dimension of the macroenvironment of a marketing firm?

Subsistence economies provide the best marketing opportunities to companies.

Which of the following would be considered a factor of the company's marketing economic environment?

Customer markets that consist of individuals and households are known as business markets.

Which of the following is a criticism of online marketing techniques that involves consumer information?

The U.S.population is considered to be a homogeneous population where different ethnic groups have assimilated and lost their diversities.

The ________ empowers the FTC to establish limits on quantity discounts,forbid some brokerage allowances,and prohibit promotional allowances except when made available on proportionately equal terms.

Lather of Heaven is a manufacturer of personal care products that has decided to start a new line of products called Natucare,that only contains natural ingredients.What marketing strategy should Lather of Heaven use if it wants to tap a niche market of organic product users?

Why is business legislation necessary?

Why is monitoring the technological environment crucial for marketing professionals?

Which of the following is an example of cause-related marketing?

JiJi Distributors Ltd.buys products from manufacturers for wholesale,and sells them to retailers.Which of the following markets does JiJi Distributors Ltd.cater to?

One of the demographic trends seen in the United States over the last few decades is the decrease in the proportion of ________.

Discuss,with an example,how marketing has adapted to geographical shifts in the U.S.population.

In which of the following ways is the Wheeler-Lea Act influential to the food and drug industry?

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters