Exam 3: Analyzing the Marketing Environment

Secure is a financial services and insurance company that has grown substantially since the recession hit.Recently,Secure started a range of new insurance and savings plans for customers that target customers belonging to different sections of the American population.The Secure Future plan started by the company provides greatest benefits for consumers who want long-term savings so they can remain financially independent in the later years of their life.It provides insurance on their homes,covers all health expenses for them and their spouses,and also has tie-ups with travel and tour agencies to provide cheaper holiday options for people who were too busy to travel in their employment years.The marketing team of Secure has most likely targeted the Secure Future plan at the ________.

Customer markets are considered to be a factor of a manufacturer's microenvironment.

Give a real-life example of how American businesses are utilizing new technology to improve their inventory management.

Reseller markets involve ________.

Which of the following defines a nation with a subsistence economy?

Discuss how income distribution in the U.S.has created a tiered market,and how company's have used this state to market their product.

Which of the following is an example of a marketing intermediary?

How do suppliers affect the marketing environment?

Which of the following is true of the different demographics in the U.S.?

Which of the following comprises the internal publics dimension of the microenvironment?

Which of the following is true of the Clayton Act?

Large societal forces like demographic,economic,natural,technological,political,and cultural forces that affect the microenvironment are considered to be part of the ________ of an organization.

Which of the following has resulted from the increased educational levels of the U.S.population?

Which of the following is an example of an internal public in a company's marketing environment?

Which of the following is a trend that marketers should be aware of in the natural environment?

Compare the ways in which the different generational demographics of the U.S.affect marketing techniques.

Explain any one way in which the demographic environment is linked to the economic environment.

The ________ regulates the distribution and content of unsolicited commercial e-mail.

Generation X is the largest age demographic in the U.S.

Which of the following is true of the Robinson-Patman Act?