Exam 3: Analyzing the Marketing Environment

The income distribution in the United States is equal across all demographics.

Which of the following is a similarity between the Wheeler-Lea Act and the Sherman Antitrust Act?

Icasur Inc.is a computer technology corporation that makes a wide range of electronic products like laptops,smartphones,and hi-definition televisions.Following a number of users lodging complaints on their Web site about their laptops heating up,or shutting down unexpectedly,Icasur decided to run tests on the models mentioned in the complaints.They found that the inbuilt batteries for these particular models were defective.If Icasur decides to take a proactive stance to deal with this issue,what should it do?

The baby boomer generation has been the poorest generation in U.S.history.

Discuss how government regulations have tried to balance the growing complexity of technology and its use in marketing.

Using an example,explain how companies use marketing techniques to stay connected to the changing diversity in the U.S.population.

Which of the following developments has resulted from a combination of changes in technological shifts and the geographical shifts of the U.S.population?

The rapid increase in people telecommuting has increased the SOHO market in the United States.

Discuss how advancements in the technological environment and shifts in the demographic environment has helped create a new market.

How has the Great Recession of 2008/2009 affected consumer spending in the U.S.?

Which of the following is considered to be a part of the marketing microenvironment of a firm?

Discuss how businesses using the technological environment can potentially harm the social environment.

Discuss how the political environment affects the marketing environment.

Draw a comparison between the reactive and proactive approaches a company can take to the changing marketing environment.

Daedalus Inc.is a company that produces microprocessors for computers.In a bid to expand their business making electronic hardwares and accessories,Daedalus made a research study on the different demographics of the U.S.population to look for potential markets they can enter into.What growing markets in the U.S.demographics,involving technology,can Daedalus take advantage of?

What is environmental sustainability? How does this affect the marketing environment?

A developing country has established laws that prevent large and monopolistic firms from driving smaller companies out of the market.To help the smaller industries become stable,the government has provided them with numerous protections and tax exemptions.In this scenario,the political environment is operating primarily to ________.

Discuss,with an instance,how marketers have responded to a historical event in the United States and the effects it had on society.

The primary purpose of governmental regulation in business is to protect the environment.

Marketing intermediaries help supply resources needed by the company to produce its goods and services.