Exam 12: Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

A ________ gives you the probability of support for your hypothesis based on your sample evidence and sample size.

(Multiple Choice)

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Question 21

When presenting summarizations of data,the most useful tables are ones where a quick inspection will ________ of the findings.

(Multiple Choice)

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Question 22

The comparison of the sample statistic with what is believed to be the population value prior to undertaking the study is called:

(Multiple Choice)

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Question 23

Data analysis distills the dataset while retaining enough information so the client can mentally envision its salient characteristics.

(True/False)

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Question 24

The standard deviation embodies the properties of a bell-shaped distribution of values.

(True/False)

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Question 25

What are measures of central tendency and what is its basic goal? Briefly describe and define each.

(Essay)

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Question 26

The range provides the same amount of information supplied by a frequency distribution.

(True/False)

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Question 27

As a general rule,statistical measures that communicate the most information should be used with scales that contain the most information;measures that communicate the least information should be used with scales that contain the least information.

(True/False)

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Question 28

The five basic types of statistical analysis techniques are progressively more complex,but at the same time,they do not necessarily convert raw data into increasingly more useful information as they increase in complexity.

(True/False)

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Question 29

Researchers have two options when it comes to reporting confidence intervals to clients or readers of their marketing research reports.These options are:

(Multiple Choice)

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Question 30

Association analysis determines the strength and direction of relationships between two or more variables(questions in the survey).

(True/False)

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Question 31

There usually is some degree of variability in a sample(golfers do not use only Titleist balls;students do not always eat at Taco Bell).The ________ is a measure of the variability in a sampling distribution.

(Multiple Choice)

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Question 32

________ is invariably more accurate than a hypothesis.

(Multiple Choice)

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Question 33

A hypothesis test is a statistical procedure used to"accept"or"reject"the hypothesis based on sample evidence.

(True/False)

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Question 34

In parameter estimation,the sample statistic is usually a mean or a percentage.

(True/False)

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Question 35

The researcher uses difference analysis to determine the degree to which real but specific similarities exist in the population in order to help the manager make an enlightened decision.

(True/False)

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Question 36

The scaling assumptions underlying a question determine which ________ is appropriate.

(Multiple Choice)

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Question 37

Important market segmentation information may come from difference analysis.

(True/False)

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Question 38

Statistical inference is based on sample size and variability,which then will determine the amount of sampling error.

(True/False)

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Question 39

The squaring operation in the standard deviation formula is used to enable the cancellation effect.

(True/False)

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Question 40

Showing 21 - 40 of 100

A ________ gives you the probability of support for your hypothesis based on your sample evidence and sample size.

When presenting summarizations of data,the most useful tables are ones where a quick inspection will ________ of the findings.

The comparison of the sample statistic with what is believed to be the population value prior to undertaking the study is called:

Data analysis distills the dataset while retaining enough information so the client can mentally envision its salient characteristics.

The standard deviation embodies the properties of a bell-shaped distribution of values.

What are measures of central tendency and what is its basic goal? Briefly describe and define each.

The range provides the same amount of information supplied by a frequency distribution.

As a general rule,statistical measures that communicate the most information should be used with scales that contain the most information;measures that communicate the least information should be used with scales that contain the least information.

The five basic types of statistical analysis techniques are progressively more complex,but at the same time,they do not necessarily convert raw data into increasingly more useful information as they increase in complexity.

Researchers have two options when it comes to reporting confidence intervals to clients or readers of their marketing research reports.These options are:

Association analysis determines the strength and direction of relationships between two or more variables(questions in the survey).

There usually is some degree of variability in a sample(golfers do not use only Titleist balls;students do not always eat at Taco Bell).The ________ is a measure of the variability in a sampling distribution.

________ is invariably more accurate than a hypothesis.

A hypothesis test is a statistical procedure used to"accept"or"reject"the hypothesis based on sample evidence.

In parameter estimation,the sample statistic is usually a mean or a percentage.

The researcher uses difference analysis to determine the degree to which real but specific similarities exist in the population in order to help the manager make an enlightened decision.

The scaling assumptions underlying a question determine which ________ is appropriate.

Important market segmentation information may come from difference analysis.

Statistical inference is based on sample size and variability,which then will determine the amount of sampling error.

The squaring operation in the standard deviation formula is used to enable the cancellation effect.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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