Question 1

There is a direct cause-and-effect relationship or true dependence between the dependent and independent variables in regression analysis.

Accepted Answer

A) True 
 B)False

Question 2

A general conceptual model identifies independent and dependent variables and shows their expected basic relationships to one another.

Accepted Answer

A) True 
 B)False

Question 3

Regression is ________ to correlation by the underlying straight-line relationship.

Accepted Answer

A) indirectly related 
B) not related 
C) inversely related 
D) directly related 
A) indirectly related 
B) not related 
C) inversely related 
D) directly related

Question 4

What does a researcher do with the mixed significance results he or she may have found in a multiple regression analysis?

Accepted Answer

A) Leave the nonsignificant independence variable and rerun the multiple regression 
B) Eliminate the nonsignificant independence variable and rerun the regression 
C) Expand the nonsignificant independence variable and rerun the regression 
D) Ignore the mixed significance results since they are meaningless 
A) Leave the nonsignificant independence variable and rerun the multiple regression 
B) Eliminate the nonsignificant independence variable and rerun the regression 
C) Expand the nonsignificant independence variable and rerun the regression 
D) Ignore the mixed significance results since they are meaningless

Question 5

What is a way of guaranteeing that the straight line that runs through the points on the scatter diagram is positioned so as to minimize the vertical distances away from the line of the various points?

Accepted Answer

A) Use of the maximum squares criterion 
B) Use of the least squares criterion 
C) Use of the greatest squares criterion 
D) Use of the minimum squares criterion 
A) Use of the maximum squares criterion 
B) Use of the least squares criterion 
C) Use of the greatest squares criterion 
D) Use of the minimum squares criterion

Question 6

What is the underlying general conceptual model in multiple regression analysis? Why are the roles of the market researcher and the marketing manager important in this conceptual model?

Accepted Answer

Answers may state that a model is a stru

Question 7

What is stepwise multiple regression? When is it useful for a researcher to use this method?

Accepted Answer

Students should define stepwise multiple

Question 8

The objective of a screening mechanism is to identify the relevant or meaningful variables as they relate to some dependent variable of interest.

Accepted Answer

A) True 
 B)False

Question 9

A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model,and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.

Accepted Answer

A) bivariate regression 
B) analysis of variables 
C) correlation analysis 
D) multiple regression 
A) bivariate regression 
B) analysis of variables 
C) correlation analysis 
D) multiple regression

Question 10

To compute a(intercept)and b(slope),you must work with a number of ________ of the various levels of the dependent variable paired with different levels of the independent variable.

Accepted Answer

A) observations 
B) large samples 
C) small samples 
D) survey responses 
A) observations 
B) large samples 
C) small samples 
D) survey responses

Question 11

What do researchers do with mixed significance results that they might find in multiple regression analysis? Describe the process to address this issue.

Accepted Answer

Answers will note that it is standard pr

Question 12

Low multiple R values signal what?

Accepted Answer

A) That the regression plane contains multiple errors 
B) That the regression analysis should be rerun 
C) That the straight-line model does not apply well 
D) That the straight-line model applies well 
A) That the regression plane contains multiple errors 
B) That the regression analysis should be rerun 
C) That the straight-line model does not apply well 
D) That the straight-line model applies well

Question 13

High multiple R values indicate what?

Accepted Answer

A) That the regression plane does not apply well to the scatter of points 
B) That the regression plane applies well to the scatter of points 
C) That the regression plane contains multiple errors 
D) That the regression analysis should be rerun 
A) That the regression plane does not apply well to the scatter of points 
B) That the regression plane applies well to the scatter of points 
C) That the regression plane contains multiple errors 
D) That the regression analysis should be rerun

Question 14

With multiple regression,it is not necessary to look at the significance level of each calculated beta.

Accepted Answer

A) True 
 B)False

Question 15

Stepwise regression is useful if a researcher has many independent variables and wants to narrow the set down to a smaller number of statistically significant variables.

Accepted Answer

A) True 
 B)False

Question 16

What is the basic concept behind bivariate regression? Describe the basic relationship of dependent and independent variables.

Accepted Answer

The discussion should include the basic

Question 17

Generally,during the trimming process,successive iterations sometimes cause the multiple R to change somewhat.However,it is not advisable to scrutinize this value after each run since the software automatically performs this action.

Accepted Answer

A) True 
 B)False

Question 18

The ________ is the basis of regression analysis.

Accepted Answer

A) dual-line equation 
B) regression equation 
C) straight-line equation 
D) variable equation 
A) dual-line equation 
B) regression equation 
C) straight-line equation 
D) variable equation

Question 19

It is possible to inspect the strength of the linear relationship between the independent variables and the dependent variable with multiple regression.

Accepted Answer

A) True 
 B)False

Question 20

What is the predictive analysis technique in which one or more variables are used to predict the level of another by use of the straight-line formula?

Accepted Answer

A) Regression analysis 
B) Correlation 
C) Analysis of variables 
D) Predictive analytics 
A) Regression analysis 
B) Correlation 
C) Analysis of variables 
D) Predictive analytics

There is a direct cause-and-effect relationship or true dependence between the dependent and independent variables in regression analysis.

A general conceptual model identifies independent and dependent variables and shows their expected basic relationships to one another.

Regression is ________ to correlation by the underlying straight-line relationship.

What does a researcher do with the mixed significance results he or she may have found in a multiple regression analysis?

What is a way of guaranteeing that the straight line that runs through the points on the scatter diagram is positioned so as to minimize the vertical distances away from the line of the various points?

What is the underlying general conceptual model in multiple regression analysis? Why are the roles of the market researcher and the marketing manager important in this conceptual model?

What is stepwise multiple regression? When is it useful for a researcher to use this method?

The objective of a screening mechanism is to identify the relevant or meaningful variables as they relate to some dependent variable of interest.

A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model,and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.

To compute a(intercept)and b(slope),you must work with a number of ________ of the various levels of the dependent variable paired with different levels of the independent variable.

What do researchers do with mixed significance results that they might find in multiple regression analysis? Describe the process to address this issue.

Low multiple R values signal what?

High multiple R values indicate what?

With multiple regression,it is not necessary to look at the significance level of each calculated beta.

Stepwise regression is useful if a researcher has many independent variables and wants to narrow the set down to a smaller number of statistically significant variables.

What is the basic concept behind bivariate regression? Describe the basic relationship of dependent and independent variables.

Generally,during the trimming process,successive iterations sometimes cause the multiple R to change somewhat.However,it is not advisable to scrutinize this value after each run since the software automatically performs this action.

The ________ is the basis of regression analysis.

It is possible to inspect the strength of the linear relationship between the independent variables and the dependent variable with multiple regression.

What is the predictive analysis technique in which one or more variables are used to predict the level of another by use of the straight-line formula?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Writing the Research Report

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Exam 15: Understanding Regression Analysis Basics

There is a direct cause-and-effect relationship or true dependence between the dependent and independent variables in regression analysis.

A general conceptual model identifies independent and dependent variables and shows their expected basic relationships to one another.

Regression is ________ to correlation by the underlying straight-line relationship.

What does a researcher do with the mixed significance results he or she may have found in a multiple regression analysis?

What is a way of guaranteeing that the straight line that runs through the points on the scatter diagram is positioned so as to minimize the vertical distances away from the line of the various points?

What is the underlying general conceptual model in multiple regression analysis? Why are the roles of the market researcher and the marketing manager important in this conceptual model?

What is stepwise multiple regression? When is it useful for a researcher to use this method?

The objective of a screening mechanism is to identify the relevant or meaningful variables as they relate to some dependent variable of interest.

A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model,and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.

To compute a(intercept)and b(slope),you must work with a number of ________ of the various levels of the dependent variable paired with different levels of the independent variable.

What do researchers do with mixed significance results that they might find in multiple regression analysis? Describe the process to address this issue.

Low multiple R values signal what?

High multiple R values indicate what?

With multiple regression,it is not necessary to look at the significance level of each calculated beta.

Stepwise regression is useful if a researcher has many independent variables and wants to narrow the set down to a smaller number of statistically significant variables.

What is the basic concept behind bivariate regression? Describe the basic relationship of dependent and independent variables.

Generally,during the trimming process,successive iterations sometimes cause the multiple R to change somewhat.However,it is not advisable to scrutinize this value after each run since the software automatically performs this action.

The ________ is the basis of regression analysis.

It is possible to inspect the strength of the linear relationship between the independent variables and the dependent variable with multiple regression.

What is the predictive analysis technique in which one or more variables are used to predict the level of another by use of the straight-line formula?

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Writing the Research Report

Filters