Question 1

The final output in stepwise multiple regression contains:

Accepted Answer

A) Only statistically significant dependent variables. 
B) Only statistically insignificant independent variables. 
C) Only statistically significant independent variables. 
D) Only statistically insignificant dependent variables. 
A) Only statistically significant dependent variables. 
B) Only statistically insignificant independent variables. 
C) Only statistically significant independent variables. 
D) Only statistically insignificant dependent variables.

Question 2

Bivariate regression means only two variables are being analyzed,and researchers sometimes refer to this a"simple regression."

Accepted Answer

A) True 
 B)False

Question 3

It is beneficial for the marketing manager and the market researcher to have some sort of model in mind when designing a research plan.

Accepted Answer

A) True 
 B)False

Question 4

When regression is used as a screening device,there are several items to report.Which of the following is NOT one of those items?

Accepted Answer

A) The dependent variable 
B) Statistically significant independent variables 
C) All non-statistically significant data 
D) Signs of beta coefficients 
A) The dependent variable 
B) Statistically significant independent variables 
C) All non-statistically significant data 
D) Signs of beta coefficients

Question 5

Standardized betas indicate the relative importance of alternative predictor variables.

Accepted Answer

A) True 
 B)False

Question 6

The ________ enables the marketing researcher to think in terms of fewer dimensions within which the dependent variable relationship operates.

Accepted Answer

A) trimming process 
B) analysis of variance process 
C) screening device process 
D) mixed significance test 
A) trimming process 
B) analysis of variance process 
C) screening device process 
D) mixed significance test

Question 7

The researcher can compare standardized beta coefficients' sizes directly,but comparing unstandardized betas is like comparing apples and oranges.

Accepted Answer

A) True 
 B)False

Question 8

Researchers sometimes refer to bivariate regression as:

Accepted Answer

A) Dual regression. 
B) Simple regression. 
C) Complex regression. 
D) Non-complex regression. 
A) Dual regression. 
B) Simple regression. 
C) Complex regression. 
D) Non-complex regression.

Question 9

Regression analysis springs from ________,which is a measure of the linear association and not the causal relationship between two variables.

Accepted Answer

A) bivariate analysis 
B) analysis of variance 
C) multivariate analysis 
D) correlation analysis 
A) bivariate analysis 
B) analysis of variance 
C) multivariate analysis 
D) correlation analysis

Question 10

Of the following,which ONE variance inflation factor(VIF)would be a cause for concern?

Accepted Answer

A) 7 
B) 4 
C) 1 
D) 12 
A) 7 
B) 4 
C) 1 
D) 12

Question 11

The presence of moderate or stronger correlations among the dependent variables is termed multicollinearity and will violate the dependence assumption of multiple regression analysis results when it occurs.

Accepted Answer

A) True 
 B)False

Question 12

What variable is customarily termed y in the regression straight-line equation?

Accepted Answer

A) Null variable 
B) Dependent variable 
C) Controlled variable 
D) Independent variable 
A) Null variable 
B) Dependent variable 
C) Controlled variable 
D) Independent variable

Question 13

A researcher might be seeking market segmentation bases and could use regression to spot which demographic variables are related to the consumer behavior variable under study.What type of special use of regression analysis is this considered?

Accepted Answer

A) Standardized beta 
B) "Dummy"independent variable 
C) A screening device 
D) "Dummy"dependent variable 
A) Standardized beta 
B) "Dummy"independent variable 
C) A screening device 
D) "Dummy"dependent variable

Question 14

An outlier is a data point that is substantially outside the normal range of the data points being analyzed.

Accepted Answer

A) True 
 B)False

Question 15

Used as a screening device,multiple regression analysis identifies dependent variables that qualify to be part of the final equation.

Accepted Answer

A) True 
 B)False

Question 16

If VIF is ________,the researcher should remove that variable from the independent variable set and rerun the multiple regression.

Accepted Answer

A) greater than 10 
B) equal to 10 
C) less than 10 
D) approximately 10 
A) greater than 10 
B) equal to 10 
C) less than 10 
D) approximately 10

Question 17

Standardized betas indicate the relative importance of:

Accepted Answer

A) Standardized predictor variables. 
B) Formal predictor variables. 
C) Non-alternative predictor variables. 
D) Alternative predictor variables. 
A) Standardized predictor variables. 
B) Formal predictor variables. 
C) Non-alternative predictor variables. 
D) Alternative predictor variables.

Question 18

When regression is used as a screening device,signs of beta coefficients are not reported.

Accepted Answer

A) True 
 B)False

Question 19

Define multiple regression.What are the basic assumptions behind multiple regression?

Accepted Answer

Answers will vary but should exhibit a b

Question 20

Iterations during the trimming process will also cause the beta values and the intercept value to shift slightly;consequently,it is necessary to inspect all significance levels of the betas once again.

Accepted Answer

A) True 
 B)False

The final output in stepwise multiple regression contains:

Bivariate regression means only two variables are being analyzed,and researchers sometimes refer to this a"simple regression."

It is beneficial for the marketing manager and the market researcher to have some sort of model in mind when designing a research plan.

When regression is used as a screening device,there are several items to report.Which of the following is NOT one of those items?

Standardized betas indicate the relative importance of alternative predictor variables.

The ________ enables the marketing researcher to think in terms of fewer dimensions within which the dependent variable relationship operates.

The researcher can compare standardized beta coefficients' sizes directly,but comparing unstandardized betas is like comparing apples and oranges.

Researchers sometimes refer to bivariate regression as:

Regression analysis springs from ________,which is a measure of the linear association and not the causal relationship between two variables.

Of the following,which ONE variance inflation factor(VIF)would be a cause for concern?

The presence of moderate or stronger correlations among the dependent variables is termed multicollinearity and will violate the dependence assumption of multiple regression analysis results when it occurs.

What variable is customarily termed y in the regression straight-line equation?

A researcher might be seeking market segmentation bases and could use regression to spot which demographic variables are related to the consumer behavior variable under study.What type of special use of regression analysis is this considered?

An outlier is a data point that is substantially outside the normal range of the data points being analyzed.

Used as a screening device,multiple regression analysis identifies dependent variables that qualify to be part of the final equation.

If VIF is ________,the researcher should remove that variable from the independent variable set and rerun the multiple regression.

Standardized betas indicate the relative importance of:

When regression is used as a screening device,signs of beta coefficients are not reported.

Define multiple regression.What are the basic assumptions behind multiple regression?

Iterations during the trimming process will also cause the beta values and the intercept value to shift slightly;consequently,it is necessary to inspect all significance levels of the betas once again.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Writing the Research Report

Filters

Exam 15: Understanding Regression Analysis Basics

The final output in stepwise multiple regression contains:

Bivariate regression means only two variables are being analyzed,and researchers sometimes refer to this a"simple regression."

It is beneficial for the marketing manager and the market researcher to have some sort of model in mind when designing a research plan.

When regression is used as a screening device,there are several items to report.Which of the following is NOT one of those items?

Standardized betas indicate the relative importance of alternative predictor variables.

The ________ enables the marketing researcher to think in terms of fewer dimensions within which the dependent variable relationship operates.

The researcher can compare standardized beta coefficients' sizes directly,but comparing unstandardized betas is like comparing apples and oranges.

Researchers sometimes refer to bivariate regression as:

Regression analysis springs from ________,which is a measure of the linear association and not the causal relationship between two variables.

Of the following,which ONE variance inflation factor(VIF)would be a cause for concern?

The presence of moderate or stronger correlations among the dependent variables is termed multicollinearity and will violate the dependence assumption of multiple regression analysis results when it occurs.

What variable is customarily termed y in the regression straight-line equation?

A researcher might be seeking market segmentation bases and could use regression to spot which demographic variables are related to the consumer behavior variable under study.What type of special use of regression analysis is this considered?

An outlier is a data point that is substantially outside the normal range of the data points being analyzed.

Used as a screening device,multiple regression analysis identifies dependent variables that qualify to be part of the final equation.

If VIF is ________,the researcher should remove that variable from the independent variable set and rerun the multiple regression.

Standardized betas indicate the relative importance of:

When regression is used as a screening device,signs of beta coefficients are not reported.

Define multiple regression.What are the basic assumptions behind multiple regression?

Iterations during the trimming process will also cause the beta values and the intercept value to shift slightly;consequently,it is necessary to inspect all significance levels of the betas once again.

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Writing the Research Report

Filters