Exam 5: Secondary Data & Packaged Information

Syndicated data are a form of external primary data that are supplied from a common database to subscribers for a long-term service fee.

Some studies are conducted to"prove"some position or to:

The 2010 U.S.Census departed from tradition and only collected data using the short form,which asks only for name,sex,age,date of birth,race,ethnicity,relationship,and housing tenure.

The general manager of a jewelry store would like to allocate radio ad dollars to the three markets in which the store has locations.The manager's review of secondary data shows that retail sales of jewelry are available by radio market area.Allotting the radio budget based on the percentage of sales in a given market would be an excellent way to:

The phrase,"big data"is often used to indicate alarm and apprehension about the enormous-and multiplying-amounts of data that are being created on an ongoing basis.

A company providing a packaged service usually knows the idiosyncrasies of a particular industry;therefore,there is less of a burden on the client to ensure that the packaged service fits the intended situation.

Smartglasses(e.g.,Google Glass),fitness trackers(e.g.,Fitbit),and smart watches(e.g.,Apple Watch)are examples of what?

Like syndicated data,packaged information has several advantages.Of the following,which is NOT a key advantage of packaged information?

Firms supplying syndicated data follow standard research formats that enable them to collect the same data over time.

Most reputable organizations that provide secondary data also provide detailed information on which of the following?

It is important to consider who collected data that a company may use.An emerging trend is the:

Primary data may enhance secondary data by providing a current look at issues,trends,yardsticks of performance,and so on that may affect the type of secondary that should be collected.

The use of social media data for marketing research also has quite a few disadvantages.Which of the following is NOT considered one of those disadvantages?

Packaged information is a special form of secondary data and consists of two broad classes,which include syndicated data and packaged services.

The American Community Survey is designed to help update Decennial Census data by collecting information on a small percentage of the population in all counties,American Indian Areas,Alaska Native Areas,and Hawaiian Home Lands on a rotating basis using a sample.

When many client firms subscribe to information,the cost of the service is greatly reduced to any one subscriber firm.This describes a key advantage of syndicated data,

Data that have been gathered by another source other than the researcher or for some other purpose than the research project is:

The umbrella term ________ is information that is available from more sources than ever before-from government statistics to sensor data to tracking studies.

Studies may claim to provide information on a specific subject but,in fact,measure something quite different.

The ________ may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.