Question 1

The term packaged services refers to a prepackaged marketing research process that is used to generate information for a particular user.

Accepted Answer

A) True 
 B)False

Question 2

Data from the prior U.S.Census long form are now collected through the American City and County Survey

Accepted Answer

A) True 
 B)False

Question 3

What is the main advantage of the ACS?

Accepted Answer

A) It provides data monthly instead of once a year. 
B) It provides data bi-monthly instead of once a year. 
C) It provides data annually instead of once every 10 years. 
D) It provides data every two years instead of once every 10 years. 
A) It provides data monthly instead of once a year. 
B) It provides data bi-monthly instead of once a year. 
C) It provides data annually instead of once every 10 years. 
D) It provides data every two years instead of once every 10 years.

Question 4

You can investigate all the free data that are collected by U.S.government agencies and now are available by law due to the U.S.Open Data Policy.The website location is:

Accepted Answer

A) www.census.gov. 
B) www.usa.gov. 
C) www.bls.gov. 
D) www.data.gov. 
A) www.census.gov. 
B) www.usa.gov. 
C) www.bls.gov. 
D) www.data.gov.

Question 5

Discuss the four major areas in which packaged information sources may be applied.

Accepted Answer

Answers should mention that packaged inf

Question 6

Describe the two classes of packaged information and the advantages and disadvantages of each.

Accepted Answer

Students should be able to identify the

Question 7

Which of the following is NOT an example of external secondary data?

Accepted Answer

A) Encyclopedia of Business Information Sources 
B) Business Source Complete 
C) Salesforce.com sales data 
D) Brands and Their Companies 
A) Encyclopedia of Business Information Sources 
B) Business Source Complete 
C) Salesforce.com sales data 
D) Brands and Their Companies

Question 8

The Internet of Things offers real promise for greater ________ and exciting applications for the future.

Accepted Answer

A) automation of marketing research 
B) automation of marketing 
C) automation of sales 
D) retail store automation 
A) automation of marketing research 
B) automation of marketing 
C) automation of sales 
D) retail store automation

Question 9

When considering the use of geodemographic information,researchers should be aware that it is limited to only pre-defined geographical boundaries such as cities,counties,or state definitions.

Accepted Answer

A) True 
 B)False

Question 10

Certain projects may be based exclusively on secondary data.

Accepted Answer

A) True 
 B)False

Question 11

An important emerging source of big data that uses sensors and monitors is:

Accepted Answer

A) the Internet of Things(IoT). 
B) Mass media data. 
C) Online consumer panels. 
D) Social media data. 
A) the Internet of Things(IoT). 
B) Mass media data. 
C) Online consumer panels. 
D) Social media data.

Question 12

Describe the difference between internal secondary data and data gathered externally(primary data).What are some applications of secondary data? Give one example of the use of each.

Accepted Answer

Comments should mention that there are m

Question 13

Sometimes a marketing researcher will find information reported with the desired unit of measurement and the proper classifications;however,the data may be outdated and no longer reliable.

Accepted Answer

A) True 
 B)False

Question 14

Firms providing specialized routine information needed by a given industry in the form of ready-to-use packaged data to subscribing firms are:

Accepted Answer

A) Syndicated data firms. 
B) Custom research data firms. 
C) Government data recyclers. 
D) Industry research data firms. 
A) Syndicated data firms. 
B) Custom research data firms. 
C) Government data recyclers. 
D) Industry research data firms.

Question 15

________ are available to monitor the effectiveness of print media promotional messages.

Accepted Answer

A) Syndicated services 
B) Packaged services 
C) Customized services 
D) Media services 
A) Syndicated services 
B) Packaged services 
C) Customized services 
D) Media services

Question 16

Due to advances in technology,decisions are routine about what data to collect and how to analyze the data to find trends,patterns,and relationships among data from multiple sources.

Accepted Answer

A) True 
 B)False

Question 17

Social media platforms provide one of the best means to trace trends and track big themes including fears and aspirations that influence consumers.

Accepted Answer

A) True 
 B)False

Question 18

Suggested applications for ________ include forecasting economic trends analyzing the competition,choosing international markets to enter,understanding consumer concerns during a crisis situation,and many others.

Accepted Answer

A) secondary data 
B) government data 
C) primary data 
D) big data 
A) secondary data 
B) government data 
C) primary data 
D) big data

Question 19

If two or more independent organizations report the same data,researchers should have less confidence in the validity and reliability of the data and should double-check the source.

Accepted Answer

A) True 
 B)False

Question 20

Packaged services provide each client with:

Accepted Answer

A) Data from a common database. 
B) A marketing research process that is used to generate information. 
C) Data provided periodically. 
D) Data collected in a standard format. 
A) Data from a common database. 
B) A marketing research process that is used to generate information. 
C) Data provided periodically. 
D) Data collected in a standard format.

The term packaged services refers to a prepackaged marketing research process that is used to generate information for a particular user.

Data from the prior U.S.Census long form are now collected through the American City and County Survey

What is the main advantage of the ACS?

You can investigate all the free data that are collected by U.S.government agencies and now are available by law due to the U.S.Open Data Policy.The website location is:

Discuss the four major areas in which packaged information sources may be applied.

Describe the two classes of packaged information and the advantages and disadvantages of each.

Which of the following is NOT an example of external secondary data?

The Internet of Things offers real promise for greater ________ and exciting applications for the future.

When considering the use of geodemographic information,researchers should be aware that it is limited to only pre-defined geographical boundaries such as cities,counties,or state definitions.

Certain projects may be based exclusively on secondary data.

An important emerging source of big data that uses sensors and monitors is:

Describe the difference between internal secondary data and data gathered externally(primary data).What are some applications of secondary data? Give one example of the use of each.

Sometimes a marketing researcher will find information reported with the desired unit of measurement and the proper classifications;however,the data may be outdated and no longer reliable.

Firms providing specialized routine information needed by a given industry in the form of ready-to-use packaged data to subscribing firms are:

________ are available to monitor the effectiveness of print media promotional messages.

Due to advances in technology,decisions are routine about what data to collect and how to analyze the data to find trends,patterns,and relationships among data from multiple sources.

Social media platforms provide one of the best means to trace trends and track big themes including fears and aspirations that influence consumers.

Suggested applications for ________ include forecasting economic trends analyzing the competition,choosing international markets to enter,understanding consumer concerns during a crisis situation,and many others.

If two or more independent organizations report the same data,researchers should have less confidence in the validity and reliability of the data and should double-check the source.

Packaged services provide each client with:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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Exam 5: Secondary Data & Packaged Information

The term packaged services refers to a prepackaged marketing research process that is used to generate information for a particular user.

Data from the prior U.S.Census long form are now collected through the American City and County Survey

What is the main advantage of the ACS?

You can investigate all the free data that are collected by U.S.government agencies and now are available by law due to the U.S.Open Data Policy.The website location is:

Discuss the four major areas in which packaged information sources may be applied.

Describe the two classes of packaged information and the advantages and disadvantages of each.

Which of the following is NOT an example of external secondary data?

The Internet of Things offers real promise for greater ________ and exciting applications for the future.

When considering the use of geodemographic information,researchers should be aware that it is limited to only pre-defined geographical boundaries such as cities,counties,or state definitions.

Certain projects may be based exclusively on secondary data.

An important emerging source of big data that uses sensors and monitors is:

Describe the difference between internal secondary data and data gathered externally(primary data).What are some applications of secondary data? Give one example of the use of each.

Sometimes a marketing researcher will find information reported with the desired unit of measurement and the proper classifications;however,the data may be outdated and no longer reliable.

Firms providing specialized routine information needed by a given industry in the form of ready-to-use packaged data to subscribing firms are:

________ are available to monitor the effectiveness of print media promotional messages.

Due to advances in technology,decisions are routine about what data to collect and how to analyze the data to find trends,patterns,and relationships among data from multiple sources.

Social media platforms provide one of the best means to trace trends and track big themes including fears and aspirations that influence consumers.

Suggested applications for ________ include forecasting economic trends analyzing the competition,choosing international markets to enter,understanding consumer concerns during a crisis situation,and many others.

If two or more independent organizations report the same data,researchers should have less confidence in the validity and reliability of the data and should double-check the source.

Packaged services provide each client with:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Research Design

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

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