Exam 12: Product and Promotion: Creating and Communicating Value

The _____ category of business products includes small, movable capital purchases by businesses, designed for a relatively short productive life compared to installations.

Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as secondary branding.

A product mix is a group of products closely related to each other, either in terms of how they work or the customers they serve.

_____ is the paid integration of branded products into movies and television.