Exam 12: Product and Promotion: Creating and Communicating Value

Integrated marketing communication is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels.

Uno'sMiles Pizzeria is a pizza place and Pure Magic is a luxury beauty salon that sells beauty products. What do Miles Pizzeria and Pure Magic have in common?

The marketing of installations emphasizes efficiency, price, and service rather than product differentiation.

From a marketing standpoint, a product can be anything that a company offers to satisfy consumer needs and wants.

For a business to thrive long term, effective new product development is vital.

Funny ads are a consumer favorite because humor is not risky.

Which of the following statements is true of a firm's positioning statement?

As a product moves through the stages of the product life cycle, marketers typically find that:

Which of the following is an example of a big idea based on a rational premise?

In its broadest sense, _____ refers to an organization's ongoing effort to create positive bonds with its consumers, employees, suppliers, the community, the general public, and the government.

Define and describe the six key stages in the sales process -Present: You've probably heard that you don't get a second chance to

Copy machines, fax machines, and printers are classified as maintenance, repair, and operating products.

Changing the marketing mix can help extend the profitable run of an individual brand.

Sales promotion uses short­term programs to stimulate immediate consumer purchases.

Filbertina, a company that markets nuts and other healthy snack foods, has always tried to project an upscale image. However, the company has decided to develop another product line of less expensive snacks. Marketing manager Joseph Hampton generally supports the strategy but is concerned that the new line will decrease sales of the company's current brand. Joseph is worried about the possibility of _____.

An advantage of consultative selling is that it involves less time and effort to make a sale to a customer.

Which of the following is true of sponsorships?

Define and describe the six steps in the new product development process.

Which of the following promotional ideas is based on a rational premise?

Most car dealers allow test­driving of the cars they sell to increase the _____ of their product.